Industrial Internship BDA
Industrial Internship BDA
INDUSTRIAL
INTERNSHIP
Presentation by Jatin
230617009
Industry-Relevant Guidance
We provide insights and reports on We help startups get media coverage and
marketing performance to help startups build relationships with relevant
make informed decisions. journalists and influencers.
SIZE OF
MARKET a b le
btain
l e O l i o n
ab bi l
c e .2
Understanding the market size is important for us. e rvi t :1
S rk e
M a
The global EdTech market size was valued at
approximately $332.9 billion in 2023. It is expected
50.4
to grow at a compound annual growth rate (CAGR) of
e t: $
16.5% from 2024 to 2030, potentially reaching a rk
h M
around $1.02 trillion by 2030. Indian EdTech Market e c n
d T l i o 2.9
E b il 33
Size: The Indian EdTech market is valued at around
di an :$
I n et
$10.4 billion in 2023. That means we're looking at rk
Ma
around 9.6 million potential customers. The SAM for l e
EdTech in India is largely driven by K-12 education, sab lion
res bil
online tutoring, and test preparation markets, which dd
l A
together are expected to comprise about $20 billion ota
T
of the total market by 2030. This helps us know who
to target and plan our growth strategy.
DIRECT COMPETITOR INDIRECT COMPETITOR
• Offers similar services or products to ours. • Provides different services or products that
• Targets the same customer base and market solve similar customer needs or problems.
segments. • Targets overlapping or adjacent market
• Competes directly with us in terms of pricing, segments but may not directly compete with
features, and positioning. us.
• Can be easily identified and recognized as a • Might offer complementary products or
competitor by customers and industry services that could substitute or supplement
analysts. ours.
SOME DIRECT COMPETITORS LIKE • Can include companies from different
• Teachnook SOME INDIRECT
industries COMPETITORS
or sectors LIKE
that indirectly impact our
• ED Vedha • Byjus
market.
• Acadmor • Unacademey
• Internslite • PW
• Wayspire • White Hat Jr.
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KEY COMPETITIVE EDGE
• Lack of Interactivity
Usage • No Guidance
• Absence of Immediate • NONE
Limits • Lack of Assistance
Feedback
ACQUIRED AS Agility
Instructional Design
AN INTERN
Content Development and
Curation
Corizo™ Powered by
Wipro™
THANK
YOU
for your time and attention
Presentation by JATIN