UNIT3 - Mass Communication
UNIT3 - Mass Communication
Telephone conversations may range from full-scale interviews to brief queries to verify or
amplify information.
3.Research Research is nothing more than digging out information from files and reference
works.
Research is used to verify or amplify facts in news stories and to give depth to feature stories and
magazine articles.
4. Interview About 90 percent of everything in a news story is based on some form of
interviewing - either in person, by telephone, or occasionally, by correspondence.
It is must to learn who to get information from and how to record facts.
One must learn techniques for handling different kinds of people - how to draw some out, how to
keep others on the topic and how to evaluate the motives or honesty of others.
One must learn how to get along with people and how to treat them with tact and understanding
A report is a brief account of an event that has already taken place.
It helps in recording events of importance that occurs in our day to day life and attempts to
present the first hand information of an incident or event.