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Mbaf 517 PDF

The MBAF 517 course focuses on developing communication competencies, including writing effective messages, conducting business research, and delivering presentations. It also covers group dynamics, intercultural communication, and ethics in communication. Required texts include 'Managerial Communication: Strategies and Applications' by Hynes and Veltsos.

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3 views13 pages

Mbaf 517 PDF

The MBAF 517 course focuses on developing communication competencies, including writing effective messages, conducting business research, and delivering presentations. It also covers group dynamics, intercultural communication, and ethics in communication. Required texts include 'Managerial Communication: Strategies and Applications' by Hynes and Veltsos.

Uploaded by

guptaniraj2051
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MBAF 517

MANAGERIAL
COMMUNICATION
2

COURSE DESCRIPTION AND


OBJECTIVES
Emphasizes communication
competencies: How to
writeeffective,persuasivemessages;
conductbusiness research,analyze
information,
andwriteabusinessproposalorreport;
deliver an
effective oral presentation with visual
aids; and create corporate training
ALSO ADDRESSED
ARE GROUP
DYNAMICS,INTERCUL
TURAL
COMMUNICATION,
MEDIA RELATIONS AND
ETHICS
WRITING
• Thinking
• Expansion
• Clarity Logical
• sequence
5

DIGITAL TECHNOLOGIES AND


WRITTEN COMMUNICATION
• Email Instant
• Message/Texting
• Twitter
6

WRITTEN
COMMUNICATION
• WrittenMessages(positive,
• negative and persuasive) Memos
• Reports Proposals
•
COLLABORATIVE PROJECTS 7

AND INDIVIDUAL AND GROUP


PRESENTATIONS
8
9

REQUIRED TEXT
Managerial
Communication:
Strategiesand Applications

Hynes,
G.E., and
Veltsos, J.
R.
10
11

CASE/SITUATIONAL ANALYSIS
QUESTIONS
Group
3×10=30 “A”
a
.
b
.
c
.
GROUP “B”
Problem
Solving/Critical
Analysis Question 3
with 1 or question
3× 10 = 30
GROUP “C”
Concept Based Short
Answer Questions
8 with 1 or question
8×5=40

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