International Business: Session Time Topics
International Business: Session Time Topics
Levis
Objectives
To define International Business
Bandwagon Effect
Services
Portfolio Capital Direct Investment
Portfolio Capital
Marketable Securities Non - Marketable Investments
Direct Investments
Environments
Internal environments
External environments
Proximate environments Distant environments Constituents of external environments
Competitive Environment
Every firm operates within its competitive environment Competitive factors
1. Product
Homogeneous
Compete more on price
Strategies emphasize cost saving by Superior equipment, technology, economies of scale Steel
Differentiated
Shakira and Pt. Ravi Shankar
Innovative
2. Organization Size
Larger the organization larger the resources relative to competitors
>Coke and Royal Crown
3. Market Size
Larger domestic market size invites competition less incentive for going international
>Whirlpool from US
Smaller market size needs expansion strategy and investment in overseas markets
> Electrolux from Sweden
4. Nature of Competition
International
Boeing and Airbus
Local
Wal Mart in India competing with next door grocer
Leapfrogging Extent and intensity of commitment Transferability of experiential knowledge Collaborative arrangements