Presentation

On

Launching a new Product

Group members

PANKAJ KUMAR JAISWAL PRAKASH KUMAR GUPTA SUNIT RAJ SHARMA AMAN KUMAR PRIYA JYOTIRMAY GHOSH

Brand Name

Slogan of the brand

Logo of the brand

Product Concept
A healthy natural drinks for young and sports man, who are health conscious and who wants to keep fit, to drink as refreshment after high exhaustiveness and boost up health before going to work.

Mission of the brand

To capture about 50 percent of India natural drinks market within two years. To give pure and healthy natural drinks to our target consumer at reasonable price. To give satisfaction and refreshment to our target consumer To take care of our consumer health who are health conscious, by providing pure healthy drinks.

Vision of the Brand

We want to be at the leading position in the natural drinks market of the India.
To provide healthy natural drinks we want to see a healthy and germs free nation. We will commercialize our product to the international market after three years.

Market Segmentation
&

Brand Communication

Market Segmentation

Market Segmentation
There have four types of segmentation:
Geographic Segmentation Demographic Segmentation

Psychographic Segmentation
Behavioral Segmentation

Geographic Segmentation
Based on geographic segmentation our brand segmentation is: Region: INDIA Density: Mass population.

Demographic Segmentation
Based on demographic segmentation our brand segmentation is: Age: No age limit but not below six years old. Family life cycle: Young married, single and others. Gender: Male, Female generation,

Demographic Segmentation
Occupation: Sports man, Collage and University students, Professional persons and others Religion: Every religion Social class: Every social class

Psychographic Segmentation
Based on Segmentation segmentation is: Psychographic our brand

Lifestyle: Sports-oriented, outdoororiented (Students, Employee etc) Personality: Natural drinks lover.

Behavioral Segmentation
Based on Behavioral Segmentation our brand segmentation is:
Occasion: Indoor, outdoor games, Dj party, Open concert etc. Benefits: Keeping the body cool at the proper temperature, promoting weight loss, detoxifying and fight viruses, boosting immune system etc.

Brand Communication

Brand Communication
CooLUp will communicate to its consumer by 100% natural drink slogan

Brand Communication
To communicate our brand our statement will be:-

CooLUp
To young, active soft drink consumers who are health conscious, CooLUp is the natural soft drink that gives you the best refreshment and sustenance because it has highest level of nutrition. With CooLUp, you can stay refresh and keep going even when you havent been able to do your work.

Differentiation Tools

Differentiation Tools
We differentiate our product from our consumer by the tools which is given below: Form Feature Design Style Performance Quality target

Form Differentiation
Size: The size of cool up drinks bottle will be 250ml.
Shape: The shape of the bottle will be just as original coconut shape. Color: Our products package color will be original coconut color.

Features Differentiation
Low in carbohydrates Low in calories

Low in naturally occurring sugar

High in Vitamin C

Performance quality
Cool Up drinks performance quality is superior. Because it contains five essential electrolytes like Potassium Sodium Magnesium Calcium Phosphorous

That your body needs to keep nerves firing, keep muscles moving, and to manage stress thats why cool up is the best way to refresh, and re-hydrate.

Style Differentiation
Our products bottle style will be original coconut style and consumer can get a real image of natural coconut drink.

Design Differentiation
In terms of design differentiation our product design is an innovative design. Because it looks like real coconut, it is easy to open and drink. The bottle there will have a hole and consumer can put a straw inside it and drink. We will make this bottle by plastic thats why it is easy to dispose or consumer can hold it because the bottle is attractive and well designed.

Attributes of the Brand

Attributes of the Brand

The attributes of our brand is:
Natural

Quality
Healthy

Friendly

Emotional Attributes
Emotional attributes of our brand is: Superiority as opposed to quality Availability as opposed to reasonable price Friendly as oppose to refreshing Healthy as opposed to nutritious Purity as opposed to natural

Packaging & Labeling

Packaging
For cool-up drinks we develop a package which is very unique and attractive. Convenience: Easy to Handel. Promotion: An effective and attractive package design can make promotion itself. Cool Up drink also make its promotion itself by: Size: 250ml bottle size. Shape: Cool-up drinks package is looks like original coconut.

Packaging
Color: Light Green (Coconut Color)
Materials: The package will be made by the plastic.

Protection: Cool-up package is made by the plastic so it can give the best protection of the product. It can maintain the proper temperature of the product and help to protect coconut waters nutrients and flavor.

Labeling
Labeling is the most important thing for a product. Because it contains brand name, product information, usages condition, ingredient etc. Content Specification:
Servicing size 4fl oz(250ml) Amount per serving
Carbohydrates 2 100mg

Calcium
Phosphorus Sodium

60mg
10mg 3.8mg

Potassium
Magnesium Total Fat

2.1mg
10mg 0g

Cholesterol

0g

Labeling
Font Selection: To write the brand name we use Abaddon font. We will use Times New Roman font for other information. Ingredient:

100% Natural Coconut Water.

User Information: This drink is not suitable for children below six years and for diabetic people.

Usage Condition: Store in a cool place, below 24C