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Different Ways To Research

The document outlines different methods for researching ideas including brainstorming, visual storming, doodling, scenarios, montages, role playing, observing product modifications by users, primary and user research, and improvisation. These methods range from verbal and visual brainstorming techniques to observing how people interact with and modify existing products in their environment to gain insights. The conclusion emphasizes that there are multiple ways to conduct research for developing new ideas.

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selinadelamotte
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44 views1 page

Different Ways To Research

The document outlines different methods for researching ideas including brainstorming, visual storming, doodling, scenarios, montages, role playing, observing product modifications by users, primary and user research, and improvisation. These methods range from verbal and visual brainstorming techniques to observing how people interact with and modify existing products in their environment to gain insights. The conclusion emphasizes that there are multiple ways to conduct research for developing new ideas.

Uploaded by

selinadelamotte
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DIFFERENT WAYS TO RESEARCH Brainstorming a verbal process where a trigger term is selected and then associations or related themes

s are narrated Visual storming The generation of small visual thumbnail sketches that are related to a brainstorm idea Thumbnail a visual representation that aims to capture the essence of an idea Doodles the result of unconscious thought, less intentional and more abstract. Scenarios developing an idea through mixed media (photo and pen). An opportunity to probe the narrative Montage a visual montage relates to the positioning together of different images or forms from various origins to create an enhanced method of communication. Role play is the simulation of a story and provides an opportunity to engage in a situation to develop physical and or mental empathy. The activity is an opportunity to directly relate and interact with a problem or idea. Modifications find products that are being used in ways not originally intended. Observing these modifications can provide direction for your idea. i.e. a lamp post could be colour coded to represent different speed limits in different areas. Observations looking at different ways that existing products are used and can provide useful insights for further ideas. i.e. hair clip = bookmark User refinements identifying existing products that have been adjusted by the user. I.e. mobile = mobile phone charm.why?! Primary research interviewing, random sampling User research understanding a user and his / her behaviour through investigation. i.e. whats in their pocket/ bag? What does it reveal about them? Inspiration it is important to think about objects with an open mind and consider how they may influence an idea rather than be reproduced. i.e. look at objects from reclaim yards and look at the textures and scale Improvisation observing how individuals interact within their environment. i.e jumpers used as goal posts

Conclusion..there is more than one way to research!

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