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Questionnaire: On Consumer Behaviour and A Source of Brand Building". For This Purpose I Need Your

The document is an 11 question survey about celebrity endorsements and their impact on consumer behavior and brand building. It asks respondents for their name, occupation, age, gender, factors affecting buying decisions, opinions on celebrity endorsements, effectiveness of male vs female endorsers, whether celebrities actually use the products they endorse, favorite celebrity types, and motivations for purchasing various products. The survey is being conducted by a student for an MBA project on this topic.

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Sanith S Nair
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474 views4 pages

Questionnaire: On Consumer Behaviour and A Source of Brand Building". For This Purpose I Need Your

The document is an 11 question survey about celebrity endorsements and their impact on consumer behavior and brand building. It asks respondents for their name, occupation, age, gender, factors affecting buying decisions, opinions on celebrity endorsements, effectiveness of male vs female endorsers, whether celebrities actually use the products they endorse, favorite celebrity types, and motivations for purchasing various products. The survey is being conducted by a student for an MBA project on this topic.

Uploaded by

Sanith S Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Dear Respondents, I, Sanith S. Nair, student of MBA, is conducting a survey on Impact of Celebrity Endorsement on Consumer Behaviour and a source of Brand Building. For this purpose I need your cooperation in fulfilling this questionnaire. It will take few minutes of your precious time. It is make sure that information obtained is for general purpose only.

1) Name of the respondent

2) What is your occupation? a) Business Class b) Service Class c) Student d) Others

3) What is your age? a) 18-25 b) 26-32 c) 32-39 d) More than 40

4) What is your gender? a) Male b) Female

Celebrity Endorsements & Brand Building

5) What factor affects your buying behavior towards a purchase? a) Price b) Opinion-leader c) Celebrity endorser d) Brand name

6) Do you like to see any celebrity endorsing your brand on television? a) Yes b) No c) Cant say 7) Celebrity endorsement is an effective tool of persuasion of buying a product Rate this statement. a) Strongly agree b) Agree c) Indifference d) Disagree e) Strongly disagree 8) Male endorser is more effective as compared to female endorser. Rate this statement. a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree

Celebrity Endorsements & Brand Building

9) Does a celebrity endorsing a product actually uses it? a) Yes b) No c) May be

10) Out of the following celebrity persona whom do you like most? a) Bollywood Stars b) Sports star c) None of above

11) Motivation factor for buying a: i.)Motor Vehicle


a) Luxury b) Esteem c) Brand d) Celebrity

ii.) Clothing
a) Status b) Few Prices c) Trends d) Celebrity

iii.) Food Products


a) Quality b) Packaging

Celebrity Endorsements & Brand Building


c) Brand Name d) Celebrity

Any suggestion.. . .

Thanks for your valuable Contribution

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