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Consumer Buying Behaviour Questionnaire

This document contains a consumer buying behaviour questionnaire about apparel and accessories purchased at Reliance Trends stores. It asks respondents for personal details like gender, age, income and questions about their shopping habits and preferences at Reliance Trends. Questions include how often they visit, how long they spend, who influences their purchases, what type of clothes they buy most often and their preferred brands. It then asks respondents to rate attributes of Reliance Trends like store layout, cleanliness, product selection and overall shopping experience. The final section provides context that the questionnaire aims to understand consumer psychology and buying behavior of mothers for children's products.

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ruchi mishra
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1K views4 pages

Consumer Buying Behaviour Questionnaire

This document contains a consumer buying behaviour questionnaire about apparel and accessories purchased at Reliance Trends stores. It asks respondents for personal details like gender, age, income and questions about their shopping habits and preferences at Reliance Trends. Questions include how often they visit, how long they spend, who influences their purchases, what type of clothes they buy most often and their preferred brands. It then asks respondents to rate attributes of Reliance Trends like store layout, cleanliness, product selection and overall shopping experience. The final section provides context that the questionnaire aims to understand consumer psychology and buying behavior of mothers for children's products.

Uploaded by

ruchi mishra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Buying Behaviour Questionnaire

Apparel & Accessories in Reliance Trends

Dear Sir/Madam,

I a student of Sahyadri College Management & Sciences, Mangalore, am conducting a


survey on the Buying Behaviour of the consumers in Reliance Trends. I request you to kindly spare a few
minutes and help us in the survey. Your co-operation will be highly obliged.

PERSONAL DETAILS

Name: _________________________________ Gender: Male ( ) / Female ( )

Occupation: a) business ( ) b) salaried person ( ) c) agriculture ( ) d) student ( )


e) home maker ( )

Age: a) 18 – 28 ( ) b) 28 – 38 ( ) c) 38 – 48 ( ) d) 48 – 58 ( ) e) above 58 ( )

Income: a) below 10000 ( ) b) 20000 – 30000 ( ) c) 30000 – 40000 ( ) d) 40000 – 50000 ( )


e) Above 50000 ( )

1. Are you a regular customer at Reliance Trends?

a) Yes ( ) b) No ( )

2. How often do you visit Reliance Trends?

a) Daily ( ) b) weekly ( ) c) fortnightly ( ) d) monthly ( ) e) occasionally ( )

3. What is the average time that you spend at Reliance Trends?

a) Less than 30 minutes ( ) b) 30 min – 1 hour ( ) c) 1 hr – 2 hrs ( ) d) more than 2 hrs ( )

4. Who influences your purchase at Reliance Trends?

a) friends ( ) b) self ( ) c) family ( ) d) spouse ( ) e) others specify___________________

5. Who accompanies you for the purchase?

a) friends ( ) b) family ( ) c) spouse ( ) d) alone ( ) e) other specify____________________

6. On which occasions do you make purchase?

a) festivals ( ) b) gifts ( ) c) offers ( ) d) weddings ( ) e) othes specify_________________


7. On what basis do you make purchase of clothes?

a) price ( ) b) quality ( ) c) brand ( ) d) fashion ( ) e) colour ( )

f) other specify______________________

8. What clothes do you often purchase?

a) formals ( ) b) casuals ( ) c) sports wear ( ) d) innerwear ( )

9. If formals, then which brand you prefer?

(Brands of Reliance trends)

a) Netplay ( ) b) First class ( ) c) Pureza ( ) d) Network ( )

(Other brands)

a) Belmonte ( ) b) Indigo Nation ( ) c) Raymond ( ) d) Oxemberg ( ) e) Scullers ( )

f) John Players ( ) g) John Miller ( ) h) Thomas Scott ( )

10. If casuals, then wich brand do you prefer?

(brands of Reliance Trends)

a) DnM X ( ) b) Team Spirit( ) c) First Class ( )

(Other brands)

a) Options ( ) b) Lemax ( ) c) Denizen ( ) Tannz ( )

11. If sports wear, then which brand do you prefer?

a) Performax ( ) b) Team Spirit ( )

12. On an average how much money do you spend at Reliance Trends?

a) below 500 ( ) b) 500 – 1000 ( ) c) 1000 – 1500 ( ) d) 1500 – 2000 ( )

e) above 2000 ( )
Rate the following attributes of Reliance Trends

1) Strongly agree 2) some what agree 3) Neutral 4) some what disagree

5) strongly disagree

a) The store layout at this store is easy for the customers to find out what they need.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

b) Maintenance and cleanliness of the store is very good.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

c) The physical evidence of the clothing section is very neat and systematic.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

d) Reliance Trends has a good collection of clothing which helps the customer o have a choice.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

e) Reliance Trends is always updated with the latest fashion clothing.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

f) The overall experience of shopping at Reliance Trends is good.

1. ( ) 2. ( ) 3. ( ) 4. ( ) 5. ( )

g) Your suggestions are highly obliged :


_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

Thank You.

Need for the Study:

 With the increase in population, there is a need for the marketers of different kid’s products to
understand the psychology behind the buying behavior of mothers
 The study will help the marketers to understand this market properly and develop their
marketing plan accordingly
 The study may help the advertisers to understand the impact of advertisement on mothers and
their kids
 The study will also work as a base for further product development as per their psychological
requirement

Objective:

 To Identify and Analyze behavior of mother towards purchase of children’s apparel


 To Identify the Influencing factor in purchase of children’s apparel
 To identify the demographic and psychographic variables of these moms that influence their
buying

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