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Comfort/experience Associated With Them in The Online Shopping Context

The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

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743 views

Comfort/experience Associated With Them in The Online Shopping Context

The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

Uploaded by

gh_addy07
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. How long have you been using the internet?

a. Less than 1 year


b. 1-3 years
c. 3-5 years
d. 5-10 years
e. More than 10 years
2. Approximately how much time do you spend on the internet in a week?
a. Less than 5 hours
b. 5-10 hours
c. 10-15 hours
d. 15-20 hours
e. More than 20 hours
3. Where do you access the internet most often?
a. At home
b. At work
c. At college
d. Cyber-cafes
4. Assign scores out of a possible 5 to the following according to your usage habits on the internet
a. Communication
b. Information Exchange
c. Entertainment
d. Shopping
5. Assign scores to the following categories, out of a possible 5 to indicate your
comfort/experience associated with them in the online shopping context
a. Books / Music
b. Travel
c. Electronics / Home Applicances
d. Computer Hardware / Software
e. Financial Services
f. Apparel / Accessories
6. What makes online shopping a better option compared to traditional channels in case of the
apparel category (like shoes, pyjamas etc)? Assign scores out of a possible 5.
a. Convenience
b. Wider variety
c. Better prices
d. Excitement
e. Payment options
f. Information
7. What makes the same less attractive? Go through all the points before assigning the scores.
a. Lack of knowledge
b. Lack of trust( return policies etc)
c. High delivery charges
d. Delivery issues
e. Against buying habits / traditions
f. Lack of reliable information
g. Lack of touch & feel
h. Lack of personal attention
i. Security issues (credit card information, personal information)
j. Quality issues
8. Notwithstanding the cons of online apparel purchase, how will the following influence your
decision? Assign scores.
a. WOM
b. Brand awareness (Reebok, Bata etc)
c. Promotion (Discounts, free home delivery etc)
d. Price
e. Product type / usage
9. Should an online store also have its brick-and-mortar version?
a. Yes, always
b. Not necessary
10. Are you aware that Converse is offering customers in the west an online option of customizing
their shoes before purchase?
a. Yes
b. No
c. Never heard of any ‘Converse’
11. Did you know that you can get good deals on branded shoes from yebhi.com, a division of the
bigshoebazaar.com which is one of the largest online shoe retails in Asia?
a. Yes, have also availed such deals
b. Yes, have heard about it
c. No
12. Bata allows you to send shoes or redeemable gift vouchers to friends through their online
portal.
a. Yes, I knew that
b. Never heard
13. Metro Shoes, which is a well known multi-brand retail for shoes, is going to launch the “dial-a-
shoe” program for cities throughout India with online order tracking and free home delivery. Did
you know that?
a. Yes
b. No
14. Do the sales people at the store inform you about their online services?
a. Yes
b. No
15. Are you intending to avail the online services in the near future?
a. To make a purchase
b. To gather information only
c. I’ll rather go to a traditional outlet
16. You will share the experience with others
a. Least likely 1 2 3 4 5 Most likely
17. The apparel category will be as successful in the online context as other categories such as
travel, finances etc
a. Least likely 1 2 3 4 5 Most likely

Age:
Gender:

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