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Strategic Management Assignment About Case Study

A team of marketing managers has proposed three new strategies to increase profitability: 1) Lowering ingredient costs, reducing product quality. 2) Reducing product content while maintaining packaging size. 3) Slightly changing an existing product and marketing it as a premium brand at a higher price. The document asks if these strategies are ethical and how they could backfire and harm the company.

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Ahsan Ijaz
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839 views

Strategic Management Assignment About Case Study

A team of marketing managers has proposed three new strategies to increase profitability: 1) Lowering ingredient costs, reducing product quality. 2) Reducing product content while maintaining packaging size. 3) Slightly changing an existing product and marketing it as a premium brand at a higher price. The document asks if these strategies are ethical and how they could backfire and harm the company.

Uploaded by

Ahsan Ijaz
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategic Management Assignment

A team of marketing managers for a major differentiated consumer products company has been instructed by top managers to develop new strategies to increase the profitability of the companys products 1. One idea is to lower the cost of ingredients, which will reduce product quality. 2. Another is to reduce the content of the products while maintaining the size of the packaging. 3. A third is to slightly change an existing product and then offer it as a new premium brand that can be sold at higher price.

Questions: 1. Do you think it is ethical to pursue these strategies and present them to management? 2. In what ways could these strategies backfire and cause company harm? Elaborate. Special Instructions: 1. Assignment should exceed two pages, it should contain the following: a. Cover Page b. Answer Material c. Page numbers mentioned even if its one page. d. Should be typed e. Font size should not exceed 12, times new roman style and 16 size for the headings. f. Printed clearly and maintained in the file. 2. Graded Assignment of 5 Marks. 3. Date of Submission: 20th June 2012, Wednesday before 3:00 pm 4. Assignment should be handed over to your class CR. 5. Late assignment will not be accepted in any case. For instance you have an emergency; you can submit your assignment to the CR prior you take off from the University.

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