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Final Question

The document is a 15-question survey about surrogate advertising. Surrogate advertising refers to indirect advertising of products like tobacco and liquor by promoting related but legal brands. The survey aims to understand consumers' awareness and perceptions of surrogate advertising and its impact on purchasing behaviors. Respondents are asked about their preferred advertising media, awareness of surrogate advertising, views on advertising bans for tobacco and liquor, and the effectiveness of such bans.

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124 views

Final Question

The document is a 15-question survey about surrogate advertising. Surrogate advertising refers to indirect advertising of products like tobacco and liquor by promoting related but legal brands. The survey aims to understand consumers' awareness and perceptions of surrogate advertising and its impact on purchasing behaviors. Respondents are asked about their preferred advertising media, awareness of surrogate advertising, views on advertising bans for tobacco and liquor, and the effectiveness of such bans.

Uploaded by

virenderjp
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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QUESTIONNAIRE Dear Sir/Madam As a part of my Research I have designed a questionnaire on the topic To study the impact of Surrogate advertising

on consumer psychology Your feedback is important & valuable for this study. Thank you. Q1 Which sources of advertisement do you prefer to watch the most? a. T.V b. Newspaper c. Radio d. Theater advertisement Q2 Are you aware about surrogate advertising? a. Yes b. No Q3 Do you think there should be any ban on Tobacco & Liquor advertising? a. Yes b. No Q4 Do you think the government has been successful in controlling the consumption of tobacco & liquor by imposing a ban on Tobacco & Liquor advertising? a. Yes b. No Q5 Do you know the difference between ethical ads and surrogated ads? a. Yes b. No Q6 Do you think surrogated ads is the part of todays business? a. Yes b. No Q7Do you think Surrogate advertising is good for the core brand itself? a. Yes b No Q8 Do you agree that liquor ads should be broadcasted & published? a. Strongly agree b. Agree c. Neutral d. Disagree e. Strongly disagree Q9 Do you think that youre buying behavior is hampered by these surrogated ads? a. Often b. Rarely c. Never

Q10 Bagpipers, Red &White, Royal Challenger who are doing surrogate ads. For their products, is It right to give permission to them to promote their products through surrogate Advertisement? a. Yes b. No Q11 Do you agree that these must be a anti-surrogate advertisement law from the govt. to prevent the promotion of health injuries products? a. Strongly agree b. Agree c. Neutral d. Disagree e. Strongly disagree Q12 Do you think that if there would be a full prevention from the govt. on surrogate (Indirect) advertisement the sale of alcoholic & tobacco Products will decrease? a. Yes b. No c. Cant say d. May be Q13 Business tycoon Mr. Vijay Malaya who has bought franchise of IPL team & gave Name on his alcoholic brand Royal Challenger, what is the motive behind this? a. To promote his brand b. Exploit business from cricket c. Both Q14 Do you agree if celebrities conduct a campaign and boycott the promotion of those which are injuries to health it will lead to prohibition of surrogate (Indirect ads)? a. Strongly agree b. Agree c. Neutral d. Disagree e. Strongly disagree Q15 what comes to your mind when you see advertisements like Red & White Bravery Awards, Royal Challenge Golf & club Accessories, Bagpiper Soda, Aristocrat Apple Juice, Manikchand Film fare Awards? a. Reminds you of the core product i.e. liquor or tobacco b. Encourages you to consume liquor or tobacco c. Makes you want to consume more of their liquor or tobacco d. You only consider it as ads of the product being shown

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