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Strategic Analysis of Starbucks

Starbucks aims to establish itself as the leading coffee shop in India by diversifying and reaching Indian consumers in the growing economy. Its strategy is to have a limited presence in prime locations, potentially take over other chains, and tailor its coffee to Indian culture while maintaining competitive prices. Tactics include leveraging competitors' weaknesses, offering a world-class experience, and monitoring successful food and beverage chains. Starbucks' strengths are its brand image and financial position, while fast expansion poses business risks. Opportunities lie in market presence, partnerships, and premium quality, but threats include entry barriers, competitors, and market penetration.

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127 views7 pages

Strategic Analysis of Starbucks

Starbucks aims to establish itself as the leading coffee shop in India by diversifying and reaching Indian consumers in the growing economy. Its strategy is to have a limited presence in prime locations, potentially take over other chains, and tailor its coffee to Indian culture while maintaining competitive prices. Tactics include leveraging competitors' weaknesses, offering a world-class experience, and monitoring successful food and beverage chains. Starbucks' strengths are its brand image and financial position, while fast expansion poses business risks. Opportunities lie in market presence, partnerships, and premium quality, but threats include entry barriers, competitors, and market penetration.

Uploaded by

giodyxadam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Analysis of Starbucks

INTRODUCTION

Founded in 1971,in seattle known as Starbucks Coffee company. (Retailer, roaster and brand of specialty coffee.) The vision of making expresso drink the future of Starbucks. Over 9,500 stores operating in 43 countries.

A huge success with earnings of over $ 673million dollars.

Mission Statement
To diversify further and to establish Starbucks as the leading coffee shop in India and reach indian consumers who are a growing economy

Strategy
1)Limited presence only in prime locations.
2)Takeover Brio/Costa. 3)Tailor coffee needs as per Indian Culture.

4)Competitive price of coffee provided but still not compromise the cost.

Tactics

Make competitors weakness our strength. Five focus points. Offer world class experience. Tie ups with Crossword, Planet M .

Monitor activities of successful food and beverage chains like Mc Donald and CCDs.

Strengths and Weaknesses


Strengths

Weaknesses

Brand Image Strong Financial

Fast Expansion Rate Business risk

Opportunities and Threats


Opportunities

Threats

Market Presence Partnerships Premium Quality

Entry Barriers Competitors Market Penetration

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