Competency Mapping
Competency Mapping
It is not easy to identify all the competencies required to fulfill the job
requirements. However, a number of methods and approaches have been
developed and successfully tried out. These methods have helped managers to a large extent, to identify
and reinforce and/or develop these competencies both for the growth of the individual and the growth of
the organization. In the following section, some major approaches of competency mapping have been
presented.
1) Assessment Centre
Assessment Centre is a mechanism to identify the potential for growth. It is a
procedure (not location) that uses a variety of techniques to evaluate
employees for manpower purpose and decisions. It was initiated by American
Telephone and Telegraph Company in 1960 for line personnel being con
Step 1:Gathering facts: The methodology usually employed through an open-ended questionnaire,
gathering retrospective data. The events should have happened fairly recently: the longer the time period
between the events and their gathering, the greater the danger that the users may reply with imagined
stereotypical responses. Interviews can also be used, but these must be handled with extreme care not to
bias the user. sidered for promotion to supervisory positions. An essential feature
of the assessment center is the use of situational test to observe specific job
behavior. Since it is with reference to a job, elements related to the job are
simulated through a variety of tests. The assessors observe the behavior and
make independent evaluation of what they have observed, which results in
identifying strengths and weaknesses of the attributes being studied.
It is, however, worth remembering that there is a large body of academic
research which suggests that the assessment centre is probably one of the
most valid predictors of performance in a job and, if correctly structured, is
probably one of the fairest and most objective means of gathering information
upon which a selection decision can be based. From the candidates
perspective it is important to be natural and to be oneself when faced with an
assessment centre, remembering always that you can only be assessed on
what you have done and what the assessors can observe. The International
Personnel Management Association (IPMA) has identified the following
elements, essential for a process to be considered as assessment center:
a) A job analysis of relevant behavior to determine attributes skills, etc. for
effective job performance and what should be evaluated by assessment
center.
Techniques used must be validated to assess the dimensions of skills
and abilities.
The assessors judgment may reflect the perception of reality and not
the reality itself.
One is not sure if the benefits outweigh the cost.
Assessment Centre comprises a number of exercises or simulations which
have been designed to replicate the tasks and demands of the job. These
exercises or simulations will have been designed in such a way that
candidates can undertake them both singly and together and they will be
observed by assessors while they are doing the exercises. The main types of
exercises are presented below. Most organizations use a combination of them
to assess the strengths, weaknesses and potential of employees.
a) Group Discussions: In these, candidates are brought together as a
committee or project team with one or a number of items to make a
recommendation on. Candidates may be assigned specific roles to play in the
group or it may be structured in such a way that all the candidates have the
same basic information. Group discussion allows them to exchange
information and ideas and gives them the experience of working in a team. In
the work place, discussions enable management to draw on the ideas and
expertise of staff, and to acknowledge the staff as valued members of a team.
Some advantages of group discussion are:
Ideas can be generated.
Ideas can be shared.
Ideas can be tried out.
Ideas can be responded to by others.
When the dynamics are right, groups provide a supportive and
nurturing environment for academic and professional endeavour.
Group discussion skills have many professional applications.
Working in groups is fun!
A useful strategy for developing an effective group discussion is to identify
task and maintenance roles that members can take up. Following roles, and
the dialogue that might accompany them in a group discussion have been
identified.
Positive Task Roles: These roles help in reaching the goals more effectively:
Initiator: Recommends novel ideas about the problem at hand, new
ways to approach the problem, or possible solutions not yet
considered.
Information seeker: Emphasises getting the facts by calling for
background information from others.
Information giver: Provides data for forming decisions, including facts
that derive from expertise.
Opinion seeker: Asks for more qualitative types of data, such as
attitudes, values, and feelings.
Opinion giver: Provides opinions, values, and feelings.
Clarifier: Gives additional information- examples, rephrasing,
applications about points being made by others.
Summariser: Provides a secretarial function.
Positive Maintenance Roles : These become particularly important as the
discussion develops and opposing points of view begin to emerge:
Social Supporter: Rewards others through agreement, warmth , and
praise.
Harmonizer: Mediates conflicts among group members.
Tension Reliever: Informally points out the positive and negative
aspects of the groups dynamics and calls for change, if necessary.
Energiser: Stimulates the group to continue working when the
discussion flags.
Compromiser: Shifts her/his own position on an issue in order to
reduce conflict in the group.
Users self report their own critical incidents after they have happened.
No direct interaction takes place between user and evaluator during the
description of the incident(s).
Quality data can be captured at low cost to the user.
Critical Incidents Technique is useful for obtaining in-depth data about a
particular role or set of tasks. It is extremely useful to obtain detailed feedback
on a design option. It involves the following three steps:
There are two kinds of approaches to gather information:
1) Unstructured approach: where the individual is asked to write down two
good things and two bad things that happened when one was carrying out an
activity.
2) Moderate structured approach: where the individual is asked to respond
to following questions relating to what happened when he/she was carrying
out an activity.
What lead up to the situation?
What was done that was especially effective or non- effective?
What was the result( outcome)?
Step 2: Content analysis: Second step consists of identifying the contents or
themes represented by the clusters of incidents and conducting retranslation
exercises during which the analyst or other respondents sort the incidents into
content dimensions or categories. These steps help to identify incidents that
are judged to represent dimensions of the behaviour being considered. This
can be done using a simple spreadsheet. Every item is entered as a separate
incident to start with, and then each of the incidents is compiled into
categories. Category membership is marked as identical , quite similar and
could be similar. This continues until each item is assigned to a category on at
least a quite similar basis.Each category is then given a name and the
number of the responses in the category are counted. These are in turn
converted into percentages (of total number of responses) and a report is
formulated.
effectively, but there is no reason to believe that all users have this
ability naturally.
3) Interview Techniques Competency Mapping
Almost every organisation uses an interview in some shape or form, as part of
competency mapping. Enormous amounts of research have been conducted
into interviews and numerous books have been written on the subject. There
are, however, a few general guidelines, the observation of which should aid
the use of an interview for competency mapping.
The interview consists of interaction between interviewer and applicant. If
handled properly, it can be a powerful technique in achieving accurate
information and getting access to material otherwise unavailable. If the
interview is not handled carefully, it can be a source of bias, restricting or
distorting the flow of communication.
Since the interview is one of the most commonly used personal contact
methods, great care has to be taken before, during and after the interview.
Following steps are suggested:
Before the actual interviews begins, the critical areas in which questions
will be asked must be identified for judging ability and skills. It is
advisable to write down these critical areas, define them with examples,
and form a scale to rate responses. If there is more than one
interviewer, some practice and mock interviews will help calibrate
variations in individual interviewers ratings.
The second step is to scrutinize the information provided to identify
skills, incidents and experiences in the career of the candidate, which
may answer questions raised around the critical areas. This procedure
will make interviews less removed from reality and the applicant will be
more comfortable because the discussion will focus on his experiences.
An interview is a face-to-face situation. The applicant is on guard and
careful to present the best face possible. At the same time he is tense,
nervous and possibly frightened. Therefore, during the interview, tact
and sensitivity can be very useful. The interviewer can get a better
response if he creates a sense of ease and informality and hence
find it difficult to abandon the original solution and difficult to gather the resources
needed to invest in a solution to the real problem. Effectively framing the knowledge
management issue, before deciding on a course of action, is a crucial prerequisite for
success.
Second, as a knowledge facilitator, HRM must ensure alignment among an
organization's mission, statement of ethics, and policies: These should all be directed
toward creating an environment of sharing and using knowledge with full
understanding of the competitive consequences. Furthermore, HRM must nourish a
culture that embraces getting the right information to the right people at the right
time.
Third, HRM should also create the "ultimate employee experience." That is, by
transforming tacit knowledge into explicit knowledge through education,
organizations must build employee skills, competencies, and careers, creating "bench
strength." This combines the traditional training and development responsibilities of
HRM with the new responsibilities of human capital steward: using all of the
organization's resources to create strategic capability. Disney's new staff orientation,
which emphasizes the firm's mission, values, and history within a context of the
"magic kingdom" experience, is an example of this process of making tacit
knowledge more visible.
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Fourth, HRM must integrate effective knowledge sharing and usage into daily life.
That is, knowledge sharing must be expected, recognized, and rewarded. For many
individuals and organizations, this reverses the conventional relationship between
knowledge and power. Often, the common pattern was to hoard knowledge because it
made the individual more valuable and more difficult to replace. Effective knowledge
management requires this trend to be overturned and requires those with information
to become teachers and mentors who ensure that others in the firm know what they
know. Teaching must become part of everyone's job. Clearly, for such a cultural shift
to take place, HRM must overhaul selection, appraisal, and compensation practices.
Human resource management has the capabilities for creating, measuring, and
reinforcing a knowledge-sharing expectation.
Fifth, HRM must relax controls and allow (even encourage) behaviors that, in the
clockwork world of industrial efficiency, never would have been tolerated. For
example, conversations at the water cooler were viewed in the past as unproductive
uses of employee timeafter all, employees were not at their desks completing
specified tasks detailed in their job descriptions. In the knowledge economy,
conversations inside and outside the company are the chief mechanism for making
change and renewal an ongoing part of the company's culture.
As another example, consider individuals in organizations described as "gossips,"
who would rather talk than work. Frederick Taylor's industrial engineers would have
eliminated these gossips from workplaces in the early twentieth century, since they
did nothing that was perceptibly valuable. However, in the knowledge economy, if the
conversations are relevant to the firm's strategic intent, these same people may be
described as "knowledge brokers": those individuals who like to move around the
company to hear what is going on, sparking new knowledge creation by carrying
ideas between groups of people who do not communicate directly. If the topics serve
organizational needs, these individuals play a role similar to bees that cross-pollinate
flowers and sustain a larger ecosystem.
Organizations should selectively recognize and reward, rather than universally
discourage and punish, these types of behaviors. Clearly, not all conversation is
productive and constructive. Human resource management still must play a role in
discouraging gossip that undermines, rather than promotes, a learning community.
Human resource management will need to adjust both its own perspective (from ruleenforcer) as well as that of managers and others who hold outdated notions of what is
"real work."
Sixth, HRM must take a strategic approach to helping firms manage email, instant
messenger, internet surfing, and similar uses of technology. Clearly, the Internet has a
role in generating and disseminating knowledge, and therefore is an integral part of
knowledge management. But what are the unintended effects of monitoring email,
tracking employees' web searches, and similar issues related to privacy? Certainly
some control is needed, but the larger question for HRM is determining appropriate
boundaries. When does control become counterproductive? When does excessive
monitoring become an inappropriate invasion of privacy?
A related issue is HRM's role in helping firms manage the distancing consequences of
electronic communication. As employees increasingly rely on technology to
communicate, they lose opportunities to develop the rich, multifaceted relationships
that encourage the communication of tacit knowledge. Human resource management
can contribute to developing social capital by sensitizing employees to the negative
consequences of excessive reliance on electronic media and by creating opportunities
for face-to-face contact.
Seventh, HRM must champion the low-tech solutions to knowledge management.
Although it should not ignore the high-tech knowledge management tools, HRM