Business Plan
Business Plan
1.1 Objectives
1.2 Mission
1.3 Keys to Success
Company Summary
2.1 Start-up Summary
2.2 Company Locations and Facilities
Management Summary
6.1 Personnel Plan
Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios
Appendix
4. Products and Services
This section is extremely important to a successful Business Plan. This is where you
describe what it is that you have to offer the world.
Be sure to include:
The Products/Services you offer are the core of your business. You really can’t
afford to omit anything relevant here. Your prospective investor will surely want to
know what you have to offer, and they’ll want to know enough about those things to
be able to believe in them.
YOUR BUSINESS PLAN MUST INCLUDE a description of the products and/or services you offer.
This is true even if you have an established business because the readers may not be familiar with
your offerings.
IF YOUR PRODUCT IS NEW to the marketplace, you must include a very detailed description and, if
appropriate, support the description with even more detailed aspects included in an appendix.
YOUR BUSINESS PLAN MUST INCLUDE DIFFERENTIATING ASPECTS of your product(s) and/or
services (so as not to sound like "me too"). They may include such things as price, service, support,
training, delivery or some other aspects.
CONSIDER PERSPECTIVE AND FROM WHICH VIEW, or views, it is important to describe your
offerings. For example, you may operate some sort of high-speed drive thru service. From your
perspective, it may be important to describe the operating procedures lending to high-speed; from
your customers’ perspective, it may be important to describe the associated convenience. From the
lender or investors’ perspectives, it may be important to describe both.
WE DESCRIBE THE PRODUCTS YOU SELL AND THE SERVICES YOU OFFER in great detail so
that the reader has a clear understanding of what your business is about and the space it occupies. If
you want to see the descriptions in your business plan:
3. PRODUCT OR SERVICE DESCRIPTION
This section helps you to think about your product or service which reflects on your
ability to understand and cater for your clients’ expectations.
Specialty Engineering to reduce the clients production costs through new Tool
Applications.
Manufacturing patented products from the JTB line of Automotive Tool products.
JTB's - Maxi-Kut Insert style drill system for the Sports service Industry.
Providing reconditioning for the JTB drill system for the Sports service Industry.
Safety products, Raw materials such as metals and hard metal products, and MRO
maintenance repair items
Manufacturing of patented JTB - Max-Kut Insert style drill system for the Sports
service Industry.
Providing reconditioning for the Max-Kut Commercial hole cutter line.
Providing reconditioning for the Max-Kut drill system for the Sports service
Industry.
Web Content
JTB's Industrial Sales Division will purchase goods and services for resale from many
sources throughout the U.S. Our distributor relationships with our suppliers will be a
key factor in our sales process. Our many years of machining and engineering
background will lend credibility to our sales process. An order could be as simple as
filling a customer requirement for a specified manufacturer's EDP number, to getting
faxes with requests to provide specialty tools for the manufacturer, so they
can complete their manufacturing process.
JTB's internally manufactured products are developed to perform better than the
competition. Our products are developed with the goal of providing our clients a
good, value-based purchase that will help them be more profitable in their day-to-day
operations. Our commitment to high quality and consistency in our products and
services is what sets us apart from others.
3.3 Fulfillment
JTB Products and Services fulfillment process includes developing our own product
offering combined with well-managed secondary services which compliment our
products, and post-sales services for the industrial sales division's clientele as well.
JTB's Integrated Technologies Division will fulfill its clients' needs by developing its
own media to support our Web-based products. This media will handle customer
support and download capabilities for clients to access our products. Boxed CD
versions of our products will be available in our inventory, and shipped as needed.
Further fulfillment comes when our staff, or an outsourced engineer, travels to a client
to make a hardware or software installation.
3.4 Technology
Computer-Controlled Equipment
With the proper mix of equipment, JTB can work as both a manufacturer and a service
provider, repairing its own products, and it's competitors products as well.
Additionally, the equipment gives the business an opportunity to sell itself at the
production managers level, as well as at the shop level, forging solid ties with
production and engineering managers.
In particular, we will add products to complement our own lines, and develop a sales
strategy around each product. The additional products and services will likely come
from our distributor partners as they will be hand picked for their strengths, allowing
us to develop high- quality product and service offerings. Our distributor partners can
also produce additional private label products for us to incorporate into our lines
without adding additional equipment and internal overhead.
Further development on this strategy will come from our engineering software
applications; co-developed by our Integrated Technologies Division, these
applications will allow us to work with application engineers to fine-tune products to
maximize the products' life, yielding the best possible results.