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Business Plan

This document provides an overview of a company called JTB Technologies. It describes the company's objectives, locations, products and services. JTB Technologies is a holding company comprised of three divisions: an industrial sales division that sells and distributes industrial products; a products and services division that engineers and manufactures patented tools; and an integrated technologies division that develops marketing software and web applications. The document provides details on the specific products and services offered by each division, how they differentiate from competitors, and their technology. It also includes sections on market analysis, strategies, management, and financial plans.

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mirza sharif
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0% found this document useful (0 votes)
100 views9 pages

Business Plan

This document provides an overview of a company called JTB Technologies. It describes the company's objectives, locations, products and services. JTB Technologies is a holding company comprised of three divisions: an industrial sales division that sells and distributes industrial products; a products and services division that engineers and manufactures patented tools; and an integrated technologies division that develops marketing software and web applications. The document provides details on the specific products and services offered by each division, how they differentiate from competitors, and their technology. It also includes sections on market analysis, strategies, management, and financial plans.

Uploaded by

mirza sharif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Executive Summary

1.1 Objectives
1.2 Mission
1.3 Keys to Success

Company Summary
2.1 Start-up Summary
2.2 Company Locations and Facilities

Products and Services


3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Technology

Market Analysis Summary


4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Trends
4.2.2 Market Growth
4.2.3 Market Needs
4.3 Service Business Analysis
4.3.1 Business Participants

Strategy and Implementation Summary


5.1 Competitive Edge
5.2 Marketing Strategy
5.2.1 Pricing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast

Management Summary
6.1 Personnel Plan

Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios

Appendix



4. Products and Services
This section is extremely important to a successful Business Plan. This is where you
describe what it is that you have to offer the world.

Be sure to include:

1. Detailed descriptions of your Products and/or Services. Feel free to include


pictures, as you deem appropriate. Don’t forget to add the pricing and/or fees.
2. Next, you’ll want to spend some time extolling the features and benefits of your
products and/or services. Break it down. Remember that customers love benefits,
and prospective investors want to know that you understand those benefits.

The Products/Services you offer are the core of your business. You really can’t
afford to omit anything relevant here. Your prospective investor will surely want to
know what you have to offer, and they’ll want to know enough about those things to
be able to believe in them.

Business Plan Service/Product


Description

YOUR BUSINESS PLAN MUST INCLUDE a description of the products and/or services you offer.
This is true even if you have an established business because the readers may not be familiar with
your offerings.

IF YOUR PRODUCT IS NEW to the marketplace, you must include a very detailed description and, if
appropriate, support the description with even more detailed aspects included in an appendix.
YOUR BUSINESS PLAN MUST INCLUDE DIFFERENTIATING ASPECTS of your product(s) and/or
services (so as not to sound like "me too"). They may include such things as price, service, support,
training, delivery or some other aspects.

CONSIDER PERSPECTIVE AND FROM WHICH VIEW, or views, it is important to describe your
offerings. For example, you may operate some sort of high-speed drive thru service. From your
perspective, it may be important to describe the operating procedures lending to high-speed; from
your customers’ perspective, it may be important to describe the associated convenience. From the
lender or investors’ perspectives, it may be important to describe both.
WE DESCRIBE THE PRODUCTS YOU SELL AND THE SERVICES YOU OFFER in great detail so
that the reader has a clear understanding of what your business is about and the space it occupies. If
you want to see the descriptions in your business plan:
3. PRODUCT OR SERVICE DESCRIPTION
This section helps you to think about your product or service which reflects on your
ability to understand and cater for your clients’ expectations.

 Provide a detailed description of your product or service.


 What innovative features does your product or service offer?
 How does your product or service distinguish itself from other products or services
already existing on the market?
 Can you list three unique selling points offered by your product or service?
 How will your product or service satisfy client needs and expectations?

3.0 Products and Services

 Product and Service Description


 Competitive Comparison
 Fulfillment
 Technology
 Future Products and Services

Products and Services


Over the last five years, Rachel and Mitchell Jeremy have been focusing on customer
relation management issues pertaining specifically to how small- to medium-sized
industrial distributors, manufacturers, and service related industries interact with their
clients via the Internet. For many years, we have also seen a niche in helping the
above-mentioned businesses with their product presentations, internal customer
management, and external job costing.
One primary objective is to develop P.C.-based marketing and order processing
systems, that allow compatibility with our clients' existing accounting systems. When
completed, their sales and order processing will be available online, and function as it
did internally without interruption. In many cases, larger corporations are
providing EDI services; with high end software and servers in place, these businesses
can easily extend larger clients Inventory, Order Tracking, and Engineering
Information. Our objective is to bring our version to market, making it possible for the
smaller corporations to participate in larger contract bids.

JTB Technologies is a holding company for the following three sub-corporations:

A. JTB Industrial Sales Division (Sales and Distribution)

Providing Industrial clients with specialty technical services:

 Specialty Engineering to reduce the clients production costs through new Tool
Applications.

 Reselling quality Industrial products to fulfill clients engineered production


needs.

 Contract Bid services, and Contract Servicing.

B. JTB Products and Services Division (Engineering and Manufacturing)

 Manufacturing patented products from the JTB line of Automotive Tool products.

 JTB's - Max-Drill line of specialty hole producing cutting tools.

 JTB's - Max-Kut Commercial waterline hole cutting tools.

 JTB's - Maxi-Kut Insert style drill system for the Sports service Industry.

 Providing reconditioning for the JTB Commercial hole cutter line.

 Providing reconditioning for the JTB drill system for the Sports service Industry.

C. JTB Integrated Technologies (Marketing Technologies)


 Developing Purchasing and Vendor management software.

 Supporting and Hosting of the JTB Server Software Applications.

 Web Portal Development, Industrial Web Site Development.

3.1 Product and Service Description

JTB Industrial Sales Division (Sales and Distribution)


The Industrial Sales Division provides the corporation with the reseller status
necessary to participate in regional distribution and products support of the industrial
sales division's intended product lines. As a distributor with experienced engineering
skills, the industrial sales division can also work closely with customers, providing
expertise in manufacturing and outsourcing.

 Industrial and Commercial Tools and related products and services.

 Multiple catalog resale program of up to 300,000 products

 Safety products, Raw materials such as metals and hard metal products, and MRO
maintenance repair items

 Specialty made to print items: machined components, items requiring project


management and sub-contracted items.

JTB Products and Services Division (Engineering and Manufacturing)


The Products and Services Division provides the corporation with a stable base of our
own products, and further utilizes the equipment with a full array of services to back
up our product offering, and the products offered by the industrial sales division, as
well.

 Manufacturing of patented products from the JTB line of Automotive Tool


products.

 Manufacturing of patented JTB - Max-Drill commercial waterline hole cutting


tools.

 Manufacturing of patented JTB - Max-Kut Insert style drill system for the Sports
service Industry.
 Providing reconditioning for the Max-Kut Commercial hole cutter line.

 Providing reconditioning for the Max-Kut drill system for the Sports service
Industry.

 Providing reconditioning of industrial tools sold by JTB's Industrial Sales


Division.

JTB Integrated Technologies (Marketing Technologies)


The Integrated Technologies Division will provide the corporation with profitable,
internet-based marketing media and specially-developed business-growth
applications, to create a unique customer service environment. All of the developed
applications will be licensed for resale to individual businesses, and web developers.
The division will also develop specialty applications to unite groups of businesses to
provide larger clients with a strong systems-contract-style of purchasing.

 Web Content

 Industra - Industrial and commercial website system.

 Industrial search engine technology.

 Industrial and Commercial Web development.

 Industrial and Commercial Hosting and Marketing support.

 Data management applications.

3.2 Competitive Comparison

We have a unique advantage in our combination of complimentary sub-corporations.


Management has acquired a very unique skills set when it comes to its business
perspective and interests. The unique combination of I.T., Distribution, and
Manufacturing provides for a unsurpassed test environment which gives the marketing
department an almost instant feel for which avenues of marketing work and how they
are performing.

JTB's Industrial Sales Division will purchase goods and services for resale from many
sources throughout the U.S. Our distributor relationships with our suppliers will be a
key factor in our sales process. Our many years of machining and engineering
background will lend credibility to our sales process. An order could be as simple as
filling a customer requirement for a specified manufacturer's EDP number, to getting
faxes with requests to provide specialty tools for the manufacturer, so they
can complete their manufacturing process.

JTB's internally manufactured products are developed to perform better than the
competition. Our products are developed with the goal of providing our clients a
good, value-based purchase that will help them be more profitable in their day-to-day
operations. Our commitment to high quality and consistency in our products and
services is what sets us apart from others.

3.3 Fulfillment

In addition to direct reselling of products from affiliated manufacturers, our mix of


nearly 300,000 industrial and safety products available through our catalog will allow
us to compete against the much larger catalog suppliers.

JTB Products and Services fulfillment process includes developing our own product
offering combined with well-managed secondary services which compliment our
products, and post-sales services for the industrial sales division's clientele as well.

JTB's Integrated Technologies Division will fulfill its clients' needs by developing its
own media to support our Web-based products. This media will handle customer
support and download capabilities for clients to access our products. Boxed CD
versions of our products will be available in our inventory, and shipped as needed.
Further fulfillment comes when our staff, or an outsourced engineer, travels to a client
to make a hardware or software installation.

3.4 Technology

Computer-Controlled Equipment
With the proper mix of equipment, JTB can work as both a manufacturer and a service
provider, repairing its own products, and it's competitors products as well.
Additionally, the equipment gives the business an opportunity to sell itself at the
production managers level, as well as at the shop level, forging solid ties with
production and engineering managers.

P.C.-based business applications


JTB will develop its own P.C.-based sales and marketing help systems for its
employees to use during the sales process. Our applications will have extensions to
our Internet sites to aid the customer relations and sales process. Our goal is to have
extensive in-house Web development capabilities via our Integrated Technologies
Division. Additional plans include multiple industrial portals for our advertising
needs, and custom sales applications for licensing.

3-D Prototype Technology


Our prototype service will be handled via the Internet. A client sends a CAD file to
our secure dedicated servers, we download the CAD file into the 3-D prototype
equipment, and the process of developing a tangible prototype begins. This new
technology actually builds a 3-dimensional model of the customer's intended part;
depending on the material, some components are durable enough for field test-
fitting. This type of technology will bring JTB much closer to the Aerospace and
Automotive industry. This process can also help JTB develop additional products for
different markets.

3.5 Future Products and Services

JTB will do what comes naturally to us as we build our marketplace. We will


methodically seek out additional products to match our customers requirements while
working closely on customer applications to provide our clients with a better overall
result in their manufacturing process. Through carefull analysis and testing at our
location we will add target market solutions new clients will benefit from.

In particular, we will add products to complement our own lines, and develop a sales
strategy around each product. The additional products and services will likely come
from our distributor partners as they will be hand picked for their strengths, allowing
us to develop high- quality product and service offerings. Our distributor partners can
also produce additional private label products for us to incorporate into our lines
without adding additional equipment and internal overhead.

Further development on this strategy will come from our engineering software
applications; co-developed by our Integrated Technologies Division, these
applications will allow us to work with application engineers to fine-tune products to
maximize the products' life, yielding the best possible results.

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