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Defining Target Audience

The target audience for the boxing game Fight Night Round 4 is primarily males ages 13-24 who enjoy sports, especially boxing. They likely follow boxing through sports media like newspapers, TV channels, and radio stations. The game also aims to attract all races, ethnicities, education levels, and socioeconomic groups as the sport of boxing is diverse and the game features diverse characters.

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Abdi Osman
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59 views2 pages

Defining Target Audience

The target audience for the boxing game Fight Night Round 4 is primarily males ages 13-24 who enjoy sports, especially boxing. They likely follow boxing through sports media like newspapers, TV channels, and radio stations. The game also aims to attract all races, ethnicities, education levels, and socioeconomic groups as the sport of boxing is diverse and the game features diverse characters.

Uploaded by

Abdi Osman
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Defining target audience

Hobbies and interests

For my product which is fight night round 4 it is a boxing game, and the audience that it is aimed at
will primarily be into sports. There hobbies will be either specifically playing boxing or be a sport
fanatic. Their interest will also have something to do with either playing sports video games or
keeping up with all the latest sports news from varies T.V channels or websites.

Gender

The gender that a boxing game will be aimed at is males, because boxing is primarily dominated my
males in all aspects such as revenue, popularity and also broadcasting. So an easy target would be
to aim it at males.

Socio economic group

I believe that this product could be aimed at all the groups up to A, because the types of job listing in
the A brand would most likely be interested in other media consumptions. This product applies
mainly to men.

Race and ethnicity

The sport boxing is a target to all races and ethnicities and it is not one race dominate because there
are boxers at the highest of their game and are from all different backgrounds and races. The sport
boxing is very diverse and applies to every nationality and race. Fight round 4 is aimed at all races
and ethnicity because even in the game the characters that are available are very diverse in race and
ethnicity.

Spending power

The amount of disposable income that they have

Age

I feel that fight night round 4 is aimed at any age above or at 13 and up to 24, because fight night
round 4 is a boxing game it is very easy to say that it will have a mass amount of violence. The ages
13-24 are key because between these ages are when personnel will consume the most amounts of
video games in their lifetime so aiming at this age is a very tranquil idea.

Existing media consumptions

People that are into a boxing game will mainly intake media that has a sporting pedigree,
newspapers, TV channels and also radio channels. The types of newspapers that they would look at
are mainly the sun, news of the world and also the daily star. The audience would mainly watch TV
channels such as sky sports channels (Sky sports 1,2,3,4 and news) and radio channels like BBC
sports 5 live or talk sport.
Education and ability

This game is really for anyone pursuing any educational aspirations, but it could be said that mainly
education that is sports related (P.E) would have a high interest for this sport and the game. In ability
wise it is stress-free to say that the people that would have a high affection for the sport and the
game would be people that actually good and take part in the sport, or other sporting activities.

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