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A.O 18 S 1997

This administrative order from the Department of Health addresses the labeling of infant formula products labeled as "follow-on formula" or "breastmilk supplement". It acknowledges that "follow-on formula" is perceived as a breastmilk substitute, despite being intended for children over 6 months. To promote breastfeeding, the order requires products be labeled as "breastmilk supplement" rather than "follow-on formula", or to include a statement that "This product is not a breastmilk substitute" if using the term "follow-on formula". Manufacturers have 6 months to comply by exhausting non-compliant inventory and updating product labels.

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Raeanne Sabado
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61 views1 page

A.O 18 S 1997

This administrative order from the Department of Health addresses the labeling of infant formula products labeled as "follow-on formula" or "breastmilk supplement". It acknowledges that "follow-on formula" is perceived as a breastmilk substitute, despite being intended for children over 6 months. To promote breastfeeding, the order requires products be labeled as "breastmilk supplement" rather than "follow-on formula", or to include a statement that "This product is not a breastmilk substitute" if using the term "follow-on formula". Manufacturers have 6 months to comply by exhausting non-compliant inventory and updating product labels.

Uploaded by

Raeanne Sabado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of Health
OFFICE OF THE SECRETARY
San Lazaro Cpd., Rizal Ave., Sta. Cruz, Manila

7 May 2004

ADMINISTRATIVE ORDER
NO. 18 S. 1997

SUBJECT:”Labelling of infant formula “breastmilk supplement” or “follow-


on formula”

This order is issued under the authority conferred by Section 12(b)(1) of


Executive Order No. 51 or the “National Code on the Marketing of Breastmilk
Substitute, Breastmlk Supplements and other Related Products.

The Department of Health has acknowledged that the term “follow-on formula”
has been perceived as synonymous to breastmlk substitute which the mother gives
instead of breastmilk to children (6) months and older. The advertisement of the said
“follow-on formula” as such therefore is not consistent with the fact that breastmilk is
the best food for babies up to two (2) years.

As a rule, advertising messages are based on the approved labeling of the


products; hence, that would be approved by the BFAD during the registration of he
breastmilk substitute or supplement can be made the basis for advertising materials.

Wherefore, to promote breastfeeding for the safe and adequate nutrition of


infants; and for advertising materials to conform with the labeling of the product,
order is hereby issued for the use of the term “breastmilk supplement” to refer to
“follow-on formula” on the labeling of the follow-on formula/breastmilk substitute.

In the alternative, if the manufacturer intends to maintain the term “follow-on


formula” on the labeling of the product, a conspicuous message or statement shall
have to be printed stating that “This product is not a breastmilk substitute”
immediately below the term “follow-on formula”, in addition to the other primary
standards messages required by Executive Order No. 51.

Manufacturers and importers of these breastmilk supplements shall have six


(6) months from the effectivity of this order to exhaust the remaining inventory of the
products whose labeling does not comply with this rule and to start producing
products with labeling conforming with this rule.

This order shall be effective immediately following its publication in a


newspaper of general circulation.

(Sgd) CARMENCITA NORIEGA-REODICA, MD, MPH., CESO II


Secretary of Health

Page 1

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