CPFR Model
CPFR Model
110-119 (2003)
ABSTRACT
The increasingly global operations and supply chains are significant. And the product life
cycles are decreasingly shorter. Therefore, to rapidly react to global market immediately
and accurately, and to cope with the increase in variability in the supply chains, many
enterprises strive to share internal and external information devotedly. CPFR (Collaborative
planning, forecasting and replenishment) is one new collaborative commerce model to
enable collaborative relationships between buyers and sellers through co-managed
processes and shared information. The early adopters of CPFR are retailers and their
suppliers to increase the visibility to each other and let the suppliers to exactly replenish
goods at right time and accurate quantity. The benefits of developing CPFR for retailers are
lower inventory levels, higher fill rates and sales. And the benefits for suppliers are lower
order cycle time, better customer service and inventory reductions.
CMC is the first one CPFR pilot manufacturer in Taiwan to develop collaboration between
CMC and its trading partner, an overseas buyer with well-known brand. The primary
products of CMC are optical discs, optical recording media, and compact disc writable.
Based on the production environment of CMC, this paper presents the KPI and its data flow
for the CPFR system. Before implementing CPFR, the customer demand trends are
anticipated from sales interviews with customers, the inventory reports of overseas Hub and
factories. And then, develop the master plan according to market demand and historical
sales data of each customer. Finally, manufacture and ship the products according to the
actual orders. As the demand information is not real time and without customers’ promise,
the demand forecast and actual orders are different. Accordingly, unnecessary inventory,
inventory carrying costs and warehousing costs are increasing. After implementing CPFR,
CMC and buyer can collaborate planning, forecasting and replenishment in accordance
with the demand forecast. Besides, in the CPFR process, seller and buyer will resolve
exceptions collaboratively. Therefore, the demand forecast is progressively with
commitment. This paper also analyzes the CPFR related information systems and then to
design the KPI (Key Performance Indicator) information flows. From the KPI information
flows, we will comprehend the influence of each KPI and then how to promote these
performances.
*
Corresponding author: jtlin@ie.nthu.edu.tw
J. T. Lin et al.: KPI with Data Flow Analysis for CPFR: A CMC Case Study 111
14-30 Days
Material flow
Storage Media, CMC and its trading partner, an Figure 1: Product distribution channels of CMC
overseas buyer with a well-known brand, can develop
a CPFR process for collaborative planning, Before developing CPFR, the customer demand
forecasting, and replenishment to reduce the risk of trends are anticipated from sales interviews with
inaccurate demand forecasts. In the CPFR process, customers, the inventory reports of overseas Hub and
seller and buyer will resolve exceptions factories. And then, develop the master plan
collaboratively. Therefore, the demand forecast according to market demand and historical sales data
becomes progressively more accurate and thus of each customer. Finally, manufacture and ship the
stabilizes CMC’s production planning and products according to the actual orders. As the
replenishment. demand information is not real time and without
customers’ promise, the demand forecast and actual
1.2 The Issues of Compact Disk Manufacturer in orders are different. Accordingly, unnecessary
Supply Chain Management inventory, inventory carrying costs, and warehousing
The lumpy demand for compact disks results in costs are increasing.
frequently altering production plans. Accordingly, the By means of developing CPFR, CMC and its
manufacturer can not master order due dates precisely buyer can collaborate on planning, forecasting, and
and this lowers the customer service level. CD-R has replenishment in accordance with the demand
apparent rush and slack seasons and its price forecast. Besides, in the CPFR process, seller and
fluctuates. Moreover, it is not economic to transport buyer will resolve exceptions collaboratively. In the
by air, because of the large quantity, low price, large forecast horizon, the collaborative demand forecast
volume, and heavy weight of CD-R. The main way to
112 International Journal of Electronic Business Management, Vol. 1, No. 3 (2003)
has some degree of commitment. And in the frozen CPFR and to provide a checklist for each step to
period, the collaborative demand forecast has more ensure all critical items have been completed. The
degree of commitment. Therefore, the demand CPFR roadmap is divided into five steps as follows
forecast becomes progressively more accurate and [6].
CMC can manufacture products according to the
demand forecast in the frozen period. Consequently, Step 1: Evaluate current conditions
developing CPFR process will stabilize CMC in The first step is to evaluate the role and the
production planning and replenishment and will needs of the company in the supply chain. The next is
reduce the risk of CMC to produce unrequited to define the company’s CPFR objectives. This
products. allows the company to recognize the current state and
where to change to implement CPFR. And then, the
1.3 Research Objectives company should select trading partners to develop
However, how to evaluate the key performance CPFR by evaluating if the trading partners have the
of developing CPFR? This research will analyze appropriate commitment and experience with CPFR.
CPFR related information systems and then design The CPFR capacity assessment tool is used in this
the KPI (Key Performance Indicator) calculator assessment process to evaluate the developing CPFR
information flows. From the KPI calculator ability of trading partners.
information flows, we will comprehend the influence
of each KPI and then how to promote these Step 2: Define scope and objectives
performances. After selecting CPFR trading partners, the
company makes the following preparations.
2. LITERATURE REVIEW 1. Gain commitment from trading partners
2. Assign team members and establish their roles
3. Select products and locations that will be
2.1 The Principle of CPFR included in the process
A set of CPFR guidelines are supported and 4. Decide which parts of the nine-step CPFR
published by VICS [3]. Trading partners share their process to test
plans for future events, and then deal with exceptions 5. Establish key performance metrics to measure
collaboratively. By means of sharing demand forecast the initiative’s success
information, CPFR provides the process to link
business plans and ensure supply chain Step 3: Prepare for collaboration
synchronization. Thus, CPFR offers trading partners In step 3, the company studies the details of the
more accurate demand forecasts for supply chain CPFR business process and identifies the technology
inventory and cost reductions. Therefore, the and additional resources required to support
principle of CPFR is to facilitate trading partners developing CPFR. Sales and replenishment team
sharing information based on reliance to enhance the members develop rules for managing exceptions and
information visibility and accuracy of forecast. The changes. Collaboration technology team members
buyer and seller collaborate a mutual forecast scheme install and configure the information systems (such as
for consumer demand. By means of this scheme, the purchased, developed, or simple spreadsheets and
buyer and seller can share responsibility for forecast e-mails, etc.) used to support collaboration between
risk due to the commitment. For example, the retailer partner teams. At the end of this step, collaboration is
will continually adjust sales forecast depending on ready to begin.
the point-of-sale information and then enhance the
accuracy of order forecast. Step 4: Execute: Performing the pilot
In step 4, the sales and replenishment
2.2 The Roadmap of CPFR collaboration teams begin to exchange forecasts with
each other, and the collaboration technology team
In pilot run step of developing CPFR,
gains experience managing the environment. The
companies can start with several partners and
initial results and participant comments should be
products to focus on a particular process area like
summarized and reviewed by the trading partners.
collaborative order forecasting before expanding into
The project team should identify future technology
the entire CPFR process. This pilot run step will help
and software modifications that will enhance the
companies understand the benefits of CPFR, the
process.
requirement of document changes for the future
expansion, and the strategies for overcoming
Step 5: Assess results and identify improvements
obstacles.
In step 5, the team and their managements
VICS [3] proposes a roadmap of CPFR is
review the team’s progress, report results to their
proposed by VICS to assist companies in developing
respective organizations, and prepare for broader
J. T. Lin et al.: KPI with Data Flow Analysis for CPFR: A CMC Case Study 113
production model which results in a long order cycle facilitate operational and informational efficiency
time. (See figure 3 as illustration.) between business to business and then to fulfill
After developing CPFR and converting the customers demand on time. Collaborative commerce
demand forecast process, CMC can start planning model is one way to integrate business processes of
production schedule and transportation in the frozen both sides. CMC utilizes “CPFR Workplace” to
time period of order forecasts. Because of the higher improve efficiency and reduce inventory in supply
accuracy of order forecasts, this change of production chain. CMC “CPFR Workplace” provides
model leads to shorten order cycle times and collaborative mechanism of one business network
improves customer service levels. This means that framework. The buyer and seller can operate
CMC can adopt a more flexible production strategy to collaboratively by means of sharing information and
acquire better efficiency resulting from the higher joint business process. Moreover, the trading partners
accuracy of order forecasts. can exchange and integrate information to react
marketplace change rapidly.
Slack Season PUSH PULL The functions of CMC’s CPFR Workplace
system (See figure 5) are described as follows.
Rush Season PULL
raw
manufacture piece packing finish good shipping finish good
material (sku) (by sea) (sku)
Port near DC
of customers
PUSH PULL
the following for each KPI should be specified. each month, the CPFR system diagnoses if exceptions
1. The data source (where does the data reside?) exist between the order forecasts of both sides. If
2. Level of measure (e.g., Stock Keeping Unit exceptions exist, the CPFR system automatically
(SKU), category, department, consumer) notifies both sides to solve the exceptions. In the third
3. Specific SKUs to be included in the CPFR week of each month, the forecasts should be frozen
process are frozen by CPFR system and the buyer starts to
4. Agreement on the definition of each measure and place actual orders according to the frozen forecasts.
the method of calculation The seller’s ERP system receives the actual orders
5. Agreement on the frequency and timeframes for and starts to plan the production schedule. And then,
each measure (e.g., monthly, weekly, daily, the production schedule is transferred to the SPE
hourly) system. In the CMC case, the CPFR system calculates
order forecast accuracy once a month by comparing
Table 1: KPI definitions and calculating formulas the actual order volumes from the SPE system with
Calculating the order forecasts from CPFR itself system. For
KPI Definition
formula example, at the beginning of September, the order
Order Order Forecast value 1-(|actual order value - forecasts of October are rolling into the frozen time
forecast in a defined time Order Forecast value| /
accuracy before actual order actual order period, and these frozen order forecasts can be
divided by the actual value)*100% acquired from the CPFR system. (See table 2.) When
order value the buyer places the actual orders in October, these
Finished Number of days it Seller ship goods
can be acquired from the SPE system. (See table 3. )
goods takes from buyer date-Buyer Delivery
production deliver order to seller order date Accordingly, the order forecast accuracy of each item
lead-time ship goods can be calculated as follows.
On time Number of orders (Number of orders 1. Item1: 1-(|550-600| / 550)x100% = 91%
delivery delivered on time delivered on time / the
divided by the total total number of 2. Item2: 1-(|280-400| / 280)x100% = 68.4%
number of orders orders)*100% 3. Item : 1-(|450-400| / 450)x100% = 89%
Order fill Quantity of goods Quantity of goods 4. Item4: 1-(|400-400| / 400)x100% = 100%
rate shipped on time shipped on time / the
divided by the total total quantity of
quantity of orders orders)*100% Table 2: Order forecasts in CPFR system
during a defined Order Oct. Nov. Dec. Jan. Feb. Mar.
period of time forecast
Item1 600 450 300
Item2 400 400 400
This study takes CMC as case study to Item3 400 400 300
illustrate how to design KPI calculator by considering Item4 400 400 400
when, which partner and what information system
does the related data reside. Table 3: Order related data in SPE system
Order Item Order Order release Planned shipping
numb Quantity date date
er
CPFR SPE P001 Item1 550 2003/10/1 2003/10/9
P002 Item2 280 2003/10/1 2003/10/10
P003 Item3 450 2003/10/1 2003/10/15
Quantity of Quantity of
P004 Item4 400 2003/10/1 2003/10/22
Order Forecast Order
on time delivery and order fill rates. KPI data flows are designed to calculate and
Table 4 is the order data in the SV system and evaluate performance improvement. Moreover, each
the following are the calculating of each KPI. KPI can exhibit related issues. For example, the order
1. Finished goods production lead-time of item 1 is forecast accuracy of item 1 is 91%, but of item 2 is
40 days, of item 2 is 40 days, of item 3 is 43 days 68%. This shows that the forecast method for item 1
and of item 4 is 50 days. can achieve its goal, but the forecast method of item
2. Ratio of on time delivery = 3 / 4 = 75% 2 should be modified by considering more factors.
3. Order fill rate = (550+280+400+400)/ KPI data flow analysis can be utilized to discover the
(550+280+450+400) = 97% causes that produce worse KPI values. Therefore, in
the initial stage, the buyer and seller have to select
SV appropriate KPIs cautiously to support performance
improvement.
Date of Date of
delivery order ship goods
Table 4: The order data in SV system
Order Planned Actual Order
Order Shipment Actual receipt Order Due
numbe shipping shipping release
Quantity Quantity date Date
r date date date
KPI Production lead-time P001 550 550 2003/10/9 2003/10/9 2003/11/10 2003/11/9 2003/10/1
=Date of ship goods in SV system- P002 280 280 2003/10/10 2003/10/9 2003/11/10 2003/11/10 2003/10/1
Calculation Date of delivery order in SV system P003 450 400 2003/10/15 2003/10/13 2003/11/13 2003/11/15 2003/10/1
P004 400 400 2003/10/22 2003/10/18 2003/11/20 2003/11/22 2003/10/1
Production
lead-time
5. CONCLUSION
Figure 8: The data process of calculating finished Many successful CPFR cases have been
goods production lead-time presented internationally. CMC project is an IT
Applications Promotion (ITAP) D Project supported
by the Department of Industrial Technology (DoIT),
SV Ministry of Economic Affairs ROC. This project has
demonstrated the nine steps of CPFR process to
Numbers of collaborate between partners with commitment. More
訂單準時
order Delivery
訂單運送
Total numbers
送達次數 of orders
總次數
accurate forecast information could be shared by
on time
collaborative partners. Therefore, CMC can perform
proper capacity planning in advance to reduce
KPI Delivery on time inventory levels and order cycle time, and to improve
=(Numbers of order Delivery on time
計算
Calculation in SV system/the total numbers of the order fill rate.
order in SV system)x100% CPFR process transfers CMC demand planning
process. CMC and its trading partner collaborate to
Delivery
on time
predict the forecast of product demand, and then to
facilitate the accuracy of demand forecast. Therefore,
Figure 9: The data process of calculating on time CMC can produce products according to demand
delivery forecast in order to reduce order cycle time and
inventory levels. Moreover, for buyer, accuracy of
demand forecast can reduce the sales loss resulting
from out of stock. However, to evaluate the benefits
SV of developing CPFR concretely, partners should
select appropriate KPI and then calculate the value of
each KPI.
Quantity of Total Quantity Besides CPFR system, when developing CPFR,
goods shipped of orders trading partners need other information systems to
support CPFR process. Therefore, KPI with data flow
for CPFR should be designed according to
KPI Order Fill Rate
=(Quantity of goods shipped in information system frameworks of both sides. This
Calculation SV system/the total Quantity of study takes CMC as case study, in the light of
orders in SV system)x100%
information system frameworks of CMC and its
trading partner, to design KPI data flow. Four KPI,
Order
Fill Rate order forecast accuracy, finished goods production