AMM MCQ

1.__________ is the management process responsible for identifying, anticipating and satisfying
customer requirements profitably (K)
a) Marketing c) Financing
b) Resourcing d) none of the above

2. The use of the word ___________ emphasizes the fact that marketing is a dynamic discipline
(K)

a) Edifying c) Anticipating
b)Can’t say d) none of the above

3. Consumer marketing is marketing activity targeted at the ________(U)

a) Company c) Organization
b) Individual d) Firm
4. __________Marketing is the term used to describe business-to-business or firm-to-firm
marketing (K)

a) Consumer C) Individual
b) Industrial D) Corporate

5. One of the most important is that in Consumer Marketing, identifying the “Customer” for a
product is usually quite ________(K)

a) Straightforward b) Indirect method

b) Can’t say d) none of these

6. Promotion is the__________of what most people think of as "marketing."(K)

a) Soul c) Heart
b) Mind d) Body

7.___________airline has first place in the Indian aviation industry (U)

a) Jet airways c) Indigo
b) Air India d) Trujet

8. The IndiGo Airlines is wholly owned by the_________(U)

a) Inter-Globe Enterprises c) JRD Tata
b) Govt of India d) Vijay Mallya

9. The fleet size of IndiGo Airlines is _________aircraft (K)

a) 189 c) 167
b) 234 d) 320

11. Head Quarters of Air India Located at__________ (K)

a) Delhi c) Bangalore
b) Chennai d) Mumbai

12. Jet Airways started its operation on _______ (K)

a) 5th May 1993 c) 5th May 1992

b) 1st April 1993 d) 1st April 1992

13. ChhatrapatiShivaji International Airport is in__________(K)

a), Mumbai
b) New Delhi
c) Mangalore
d) Chennai

14._________ is one of the oldest airline companies in India(U)

a) Air India c) jet Airways
b) Indigo d) spice jet

15. The Air India airline was founded by one of the great industrialists_____________(U)
a) JRD Tata c) Anil Ambani
b) Adithya Birla d) Ratan Tata

16. Air India started its operation on ___________(K)

a) 15th October 1931 c) 15th October 1935
b) 15th October 1934 d) 15th October 1932

17. SpiceJet was founded ModiLuft and started operations on___________(K)

a) 5th May 1991 c) 5th May 1992
b) 5th May 1993 d) 5th May 1994

18. The SpiceJet Airlines was acquired by _________in 2015(K)

a) NRI group c) KalanithiMaran
b) Ajay Singh d) JRD Tata

19. Go Air is promoted by the WadiaGroup and started operations in(U)

a) November 2005 c) September 2005
b) January 2015 d) January 2014

20. The slogan of the Go Air is __________

a) Fly high c) Fly smart
b) Fly hard d) Fly Air

21. The base of Air Asia India is in ________ (K)

a) ChhatrapatiShivaji International Airport, Mumbai
b) Indira Gandhi International Airport, New Delhi
c) Chennai International Airport, Chennai
d) Kempegowda International Airport, Bengaluru

22. Alliance Air is the low-cost subsidiary of__________ (K)

a) Air Asia c) Indigo
b) Air India d) Vistara

23. The main hub for TruJet airlines in India ___________(K)

a) Rajiv Gandhi International Airport, Hyderabad
b) ChhatrapatiShivaji International Airport, Mumbai
c) Indira Gandhi International Airport, New Delhi
d) Kempegowda International Airport, Bengaluru

1. Strategic fit can be defined as:(K)

A. Developing strategies based on opportunities and threats in the external environment.

B. Forecasting opportunities and threats in the external environment.
C. Reacting to strategic opportunities and threats in the external environment.
D. Matching the resources and activities of a firm to the external environment.
2. PESTE analysis is: (U)
A.  A broad framework to help managers understand the environment in which
their business operates.
B. A checklist to ask how political, economic, strategic or technological developments
can influence an industry and a company.
C. A checklist for forecasting political, economic, strategic or technological factors.
D.  A framework for strategic analysis of internal and external environment.

3. Which of the following is NOT an example of a political risk?(A)

A. Government regulations
B. Cost of production
C. War
D. Civil unrest

4. Technology scanning Refers..?(K)

 A. Strategies of multinational firms based on technologies.
B. Locating a firm's research centres in countries or regions where relevant cutting-edge
research is pursued.
C. A framework for strategic planning in the knowledge economy.
D. The process of identifying technologies in the external business environment.

5. “Five Force Model” Analysis related with the Name(K)

A. Philip Kotler
B. Michael Porter
C. Henry Fayol
D.F.W Tylor
6. From the list below, identify which factor does not form one of the 5 key area of PESTE
analysis.(K)
A. Psychological
B. Technological
C. Economical
D. Social

7. In Porter’s five force model what is meant by the term “Substitute”?(K)

A. A Substitute is an alternative product or service that performs the same function
for the consumer
B. A substitute refers to an alternative manufacturing process
C. A Substitute is the rival firm offering same product
D. A substitute is something else consumers would rather spend their money on.

8. The Activity of combining Airline, Accommodation and Site seeing by a tour operator is
called as.(U)
A. Marketing Strategy of Airline
B. Inclusive Tour
C. Product Differentiation
D. None of these

9. Analyzingglobal economic slowdown is the part of (A)

A. Social Analysis
B. Political Analysis
C. Economic Analysis
D. Technological Analysis

10. What is the main purpose of Porter’s Five Forces Model? (A)
A. Manage product portfolios
 B. Analyze competition in a market
C. Decide which products to launch
D. Inform investment appraisal decisions

11. According to Porter, which of the following is most important to achieving a competitive
advantage? (U)
A. Operating at lower cost, commanding a premium price, or both
B. Outsourcing activities which enhance/refine your competitive advantage
C. Serving all customers equally, rather than targeting the most profitable
D. Focusing on becoming the most competitive business within the sector/market.

12. Can you identify which of the following forces does not form part of Porter’s
Competitive Position Analysis? (A)
A. Buyer power
B. Threat of new entry
C. Risk of losses
D. Competitive rivalry

13. What is likely to happen if many new Airlines enter a market? (A)
A. Competitive rivalry will intensify
B. Industry profits will increase
C. Barriers to entry will rise
D. Industry capacity will fall

14. An Airline market will usually be more difficult to enter if there is (A)
A. Common technology
B. Low brand loyalty
C. Wide access to distribution channels
D. Patented or proprietary know-how

15. Which of these situations is likely to cause high bargaining power of suppliers like Fuel
Companies, Technology provider etc.in Airline Industry? (A)
A. A few large suppliers dominate the market supply
B. Resource inputs are not essential to product quality
C. Many customers with low brand loyalty
D. Many alternative sources of supply

16. TheProcess of distinguishing Airline service from others is called. (U)

A. Product Development
B. Product Differentiation
C. Upgrading the Product
 D. None of these

17. Which one is not included in Five Force Model (K)

A. Bargaining Power of the Buyers
B. Bargaining Power of the Supplier
C. Threat of Substitute Product
D. Changes in Trade Cycle

18. PEST stand for (U)

A. Political Economic Social Technology
B. Political Economic Social Target
C. Political Environmental Social Target
D. Private Economic Social Target

19. Social Factor include (K)

A. Demography
B. Life Style
C. Education
D. All these

20. Which of the following is not a social factor (K)

A. Inflation
B. Age
C. Ethnicity
D. Geography

21. The findings of Michel Porter includes (U)

A. Competitive rivalry is extremely high, if someone raises prices, he or she will be
quickly undercut. Intense competition puts strong downward pressure on prices.
B. Buyers power is strong, again implying a strong downward pressure on price.
C. There is some threat of substitution
D.All these

22. Porter’s 5 Force Analysis is an important tool for (U)

A. Understanding the forces that shape competition within industry
B. Understanding Changing needs of customer
C. Understanding the potential of the market
D. None of these

23.  Customer earns a certain number of points or reaches a specific tier status, he becomes
eligible for perks through. (K)
 A. Loyalty Program
B. Complimentary Program
C. Airline Reward System
D. Gift Cards

24. Creator of PESTE Analysis thought.(U)

A. Francis Aguilar
B. Philip Kotler
C. Michael Porter
D. None of these
25. Which of the following is not a determinant of the treat of new entrants in Porter’s Five
Force Model?(U)
A. Perceived Level of product Differentiation
B. Brand Equity
C. Government Policy
D. Access to Distribution

1. _____is the term used to describe service offered to the customer at the point where they
are actually making a booking(K)
a. Point of sales
b. Reservation Counter
c. Direct Selling
d. Airport Counter
2. _______products are defined as those where the firm’s product only holds a low share of
the market, but the overall market is growing quickly. (U)
a. Cash Cow
b. Dog
c. Wild Cat
d. Star
3. ___________is the classic method for analyzing a Product Portfolio.(U)
a. AIDA
b. PESTEL
c. Boston Box
d. 5 Force Model
4. ________are those where the total market is not growing and the firm has only a low
share of the existing small market(K)
a. Cash Cow
b. Dog
c. Wild Cat
d. Star

5. Boston Box model was introduced in the year (U)

 a. 1993
b. 1943
c. 1953
d. 1963
6. In Product life cycle concept public awareness increases in which stage?(K)
a. Introduction
b. Maturity
c. Growth
d. Decline
7. Brand differentiation and feature diversification is emphasized to maintain or increase
market share is maintained in which stage of product life cycle?(U)
a. Introduction
b. Maturity
c. Growth
d. Decline

8. Which of the following is the key essential characteristic of an Airline Product?(K)

a. Complexity
b. Divisibility
c. Relative Advantage
d. All the above
9. As perBoston Box model _________should be a major source of profit.(U)
a. Cash Cow
b. Dog
c. Wild Cat
d. Star
10. In which stage of product life cycle competition begins to increase with a few new
players in establishing market?(U)
a. Introduction
b. Maturity
c. Growth
d. Decline

1. GDS means_________(a)
a. Global Distribution System
b. Global Data System
c. Global Data service
d. Global Distribution Service
2. ______ is the pricing approach where everyone should pay the same.(U)
a. Single Pricing
b. Uniform Pricing
c. Standard Pricing
d. None of these
3. Many discount fares in the past have required passengers to spend a minimum
amount of time at their destination, which is called as______(K)
a. Stop Over
b. Minimum Stay
c. Maximum Stay
d. Transit
4. Minimum Stay, Maximum Stay, Refund rules, Luggage allowances etc. are comes
under__________(K)
a. IATA rule
b. Airline Rule
c. Fare Rule
d. Travel Agency rules
5. Advanced purchase rules are generally applicable to ___________(U)
a. Economy Class Fare
b. Discounted Fare
c. First class fare
d. None of these
6. The Booking fare which do not guarantee the passenger a seat on a particular
flight, instead, the passenger must report for a flight and wait is called
as_______(K)
a. Discounted fares
b. Excursion fares
c. Special Fares
d. Stand By Fares
7. The most common reason now a days for increase in air fare is _____(U)
a. Increase in the facility offered
b. Increase in the quality of service
c. Increase in the Government tax
d. Increase in Oil Price
8. In all areas of marketing, links must be made between the customer and the
product, that link is known as________(U)
a. Travel agents
b. Distribution Channels
c. Sales Personnel
d. None of these
9. _______resulted in rapid changes in airlines’ schedules and fares.(U)
a. IATA norms
b. ICAO Norms
c. Deregulation
d. All the above
10. Which is the most popular channel of distribution and promotional tool in
modern time?(K)
a. News paper
b. Mouth Publicity
c. Internet
d. Exhibitions
1. The situation where customers do not perceive significant differences in the products of
competing suppliers. (K)
A. Good
B. Product
C. Brand
D. Commodity

2. Situation where customers do perceive significant differences in the products of

competing suppliers..............(K)
A. Brand
B. Quality
C. Product
D. Commodity

3. Frequent Flyer Program was introduced by (U)

A. British Airways
B. United Airlines
C. Indian Airlines
D. American Airlines

4. The FFP Stands for(K)

A. First Flying Plan
B. First Flying Program
C. Frequent Flying Program
D. First Flight Program

5. FFP Program is associated with (K)

A. Relationship Marketing
B. Online Marketing
C. Profit maximisation
D. Target Marketing

6. The pride, status and aspirations of those that use a particular brand are....(K)
A. External Brand Value
B. Psychological Brand values
C. Social Brand Values
D. None of these
7. ____________markets are characterised by intense competition and often, low profit
margins.(U)
A. Brand
B. Product
 C. Commodity
D. Service
8. Strong brand value helps the company to.(K)
A. Defend their strong position against the attacks of newer rivals.
B. Profit Maximisation
C. Increase Market Share
D. All of these

9. Receiving Junk Mail/ spam mail in your inbox from an airline company is the part of
A. Loyalty Scheme (U)
B. Marketing Communication
C. Brand Building
D. None of these

10. Safety, punctuality, aircraft cleanliness and baggage handling are the part of (U)
A. Relationship Marketing
B. Management of Quality
C. Customer Relationship
D. All of thse

11. _________strategy is one where the brand values developed around one product are used
to market others (K)
A. Brand Positioning
B. Brand Building
C. Branding
D. Brand Stretching

12. ____________are those which are based on a firm’s principle trading name.(U)
A. Sub Brand
B. Corporate Brand
C. Relationship Marketing
D. Loyalty Scheme

13. Brand developed by Laker Airways for North Atlantic services_________(K)

A. Sky Track
B. Sky Train
C. Jet Blue
D. Virgin Atlantic

14. Smaller airline contracts with a larger one by renting its brand is called______(U)
A. Brand Franchising
 B. Co-Branding
C. Sub Branding

15. Relationship is where someone not only buys from the firm, but by strongly advising
other people that they should do so too is called as_______(U)
A. Advocate
B. Destroyer
C. Promoter
D. Marketer

16. The Frequent Flyer Program of Air India is ______(K)

A. Miles and Miles
B. Flying Returns
C. Sky Miles
D. Jet privilege.

17. “ Earn and Burn Program” means_________(K)

A. Marketing Program
B. Sales Promotional Program
C. Customer Relations Program
D. Frequent Flyer Program

18. Which one is not correct? (U)

A. FFP is the part of Relationship Marketing
B. FFP miles can be used for seat up gradation
C. FFP programs is not applicable for Business Class Passengers
D. FFP is also called “Earn and Burn Program”

19. The brands of individual airlines under the umbrella of an alliance-based corporate
brand._______(U)
A. Sky Fly
B. Star Alliance
C. Sky Team
D. Sky Lite

20. People give an airline little credit (Service Beyond Expectation) for a meal being served
or a cup of coffee being offered is the part of ________(U)
A. Brand Building
B. Branding
C. Airline Promise
D. Building Advocate Relationship
21. A relationship is one where a potential customer does not buy from the firm, and also
does all they can to persuade other people not to do so by pointing out the firm’s many
inadequacies._______(U)
A. Destroyer
B. Advocate
C. Competitor
D. Customer

22. Intense competition and often, low profit margins are the characteristics of (K)
A. Commodity Market
B. Brand
C. Consumer Product
D. Airline Products

23. Name the FFP of Jet Airways (K)

A. Miles Returns
B. Miles and Miles
C. Jet Privilege
D. Flying Returns

24. Which one is the part of Brand Building Process in Airline industry?(U)
A. Safety
B. Punctuality
C. Fair Pricing
D. All

25. The caring attitude of Airline company will help to develop_______(K)

A. Advocate Relationship
B. Destroyer Relationship
C. Brand Building
D. Market expansion

Objective Type Questions

1. AIDA Model Related to ___(A)
A. Sales
B. Product Design
C. Management
D. Advertisement
2. In AIDA Model letter “ D ” Stands for (K)
A. Demand
B. Desire
C. Distribution
D. None of these

3. Moving the mind-set of the Airline Customers from “I like it” to “I want it
is_______(U)
A. Action
B. Desire
C. Awareness
D. Interest

4. Airline Company communicating unique Feature of their product is for______(U)

A. Increasing Sale
B. Generating Desire
C. Increase Customer Relations
D. Increase Profit

5. The final Stage of AIDA Model, where purchase takes place____(K)

A. Attention
B. Desire
C. Action
D. Interest

6. Which one is correct? (U)

A. Aim-Interest-Desire-Attraction
B. Attraction-Interest-Desire-Action
C. Action-Interest- Desire-Attraction
D. Action- Interest-Desire-Aim

7. As per AIDA model in Airline Industry the methods such as advertising, direct mail
or the telephone used for.______(K)
A. Gain the Attraction of Customers
B. Gain the Attraction of Competitors
C. Increase the brand Equity
D. None of this

8. Sales Budget is the part of Airline Company’s____(K)

A. Vision
B. Objective
 C. Product Development
D. Sales Planning

9. Marketing Plan will be needed for each sales region in the airline’s network comes
under___(K)
A. Lower Level Plan
B. Middle Level Plan
C. Higher Level Plan
D. Intermediate Level Plan

10. Specific mix of advertising, personal selling, sales promotion, public relations, and
direct marketing a company uses to pursue its advertising and marketing objectives is
called as (U)
A. Marketing Mix
B. Communication Mix
C. Promotion Mix
D. Sales Mix

11. Which one is not the part of Communication Mix? (U)

A. Public Relation
B. Advertising
C. Sales Promotion
D. Company executive meeting

12. A situation whereby an Airline Company’s name associated with an event is called
as_________(U)
A. Public Relation
B. Advertisement
C. Sponsorship
D. Partnership

13. Official Travel Partner /official Airline of FIFA world cup 2018 ___(K)
A. Emirates
B. Qatar Airways
C. AirArabia
D. Air France

14. Sound information of an Airline customers in a convenient to use form is absolutely

essential for___________(K)
A. Communication Mix
B. Marketing Mix
 C. Sponsorship
D. Database marketing

15. Career progression, commission reward, training, career advancement are _________
for airline sales staffs(U)
A. Rewards
B. Recognition
C. Motivational Factors
D. None of these

16. The core of objectives of an airline company’s Advertisement.. (K)

A. Sales Promotion
B. Creating market hype
C. Build Corporate image and promote brand value
D. Achieve the financial Goal.

15. Spin Cycle model is developed by(U)

A. Philip Kotler
B. Neil Rackham
C. Seth Godin
D. David Aaker

16. SPIN stands for? (U)

A. Situation-Problem-Implication-Need-Payoff
B. Situation-Product-Interest Needpayoff
C. Situation-Price-Interest Needpayoff
Situation-Promotion-Implication-Need Pay-off

17. _________is to develop an understanding of the prospect and their precise situation.

(U)
A. Need pay-off Questions
B. Situation Questions
C. Interest Questions
D. Problem Questions

18. In which stage of Airline Marketer tries to bring the prospect into
awareness that there is a problem.(U)
A. Need pay-off Questions
 B. Situation Questions
C. Implication Questions
D. Problem Questions

19. Which model is associated with"hurt and rescue" ?(U)

A. AIDA Model
B. SPIN Model
C. PESTE Analysis
D. 5Force Model

20. In SPIN Model the key factor is___________(U)

A. Role of an experienced Sales Person
B. Quality Of Product
C. Purchasing Power of Buyer
D. Perception of Buyer

21. Media buying choices of Airlines will be decided by the(K)

A. Opinion of Marketer
B. Objective of the campaign
C. Vision of the Company
D. None of these

22. The most effective media for selling leisure air travel.(K)
A. Regional News Paper
B. Company Brochure
C. Internet
D. Travel fair

23. Airline Advertisements also helps in(K)

A. Brand Building
B. Sales Generating
C. Increasing Profit
D. All the above

24. Maintaining the details of customers, and sending junk mail , messages and other
updates to them is the part of.(U)
A. Sales Promotion
B. Data Base marketing
C. Market Research
D. Follow-up