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AOY2020 - Tech Agency of The Year

The document provides guidelines for submitting an entry for the category of Tech Agency of the Year. It outlines four required sections: 1) entrant's details, 2) achievement against objectives by demonstrating how technology helped drive solutions and improve campaign automation, 3) innovation and effectiveness through case studies and use of analytical technologies, and 4) success through qualitative and quantitative data to support claims. CEO and CFO endorsements are also required to certify the accuracy of the information provided.

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Ali Shaharyar Shigri
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39 views

AOY2020 - Tech Agency of The Year

The document provides guidelines for submitting an entry for the category of Tech Agency of the Year. It outlines four required sections: 1) entrant's details, 2) achievement against objectives by demonstrating how technology helped drive solutions and improve campaign automation, 3) innovation and effectiveness through case studies and use of analytical technologies, and 4) success through qualitative and quantitative data to support claims. CEO and CFO endorsements are also required to certify the accuracy of the information provided.

Uploaded by

Ali Shaharyar Shigri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Category: Tech Agency of the Year

All sections are mandatory. Credits must be the same as filled in via the online form.
Section 1: Entrant’s Details

Region
Category
Credited Agency
Credited Market
Holding Company Name
Agency Ownership Structure (%)
Headquarters Office in Asia-Pacific
Other Office Locations in Asia-Pacific
Key Clients

Section 2:  Provide overview of objectives set and any strategic approach.


Achievement Against
Objectives  Demonstrate the challenges and obstacles faced and how
40% technology helped to drive solutions, gathering data and/or
interpreting data and business results.

 Provide examples of how the application of technology


enhanced and improved campaign automation to execute client
activity.

Section 3:  How was client work innovated during the eligibility period?
Innovation & Effectiveness Please provide case study example of the different tools used to
30% improve and drive campaigns.

 The entry should also demonstrate how analytical technologies


were used to better understand audience and thereby producing
compelling insight to enhance effectiveness of campaign.

 Describe the use of technology including initiatives that drive


campaign automation, how the company is using data to drive
real time programs leveraging data-driven insights and
outcomes and to use media technology to build brands.

Section 4:  Provide evidence of goals achieved through measuring the


Success effectiveness of the strategies and tools implemented.
30%
 Please include qualitative and quantitative data to support
claims of success.
Category: Tech Agency of the Year

Management Endorsement – CFO or equivalent Management Endorsement – CEO or equivalent

I certify that the information provided on the entry is accurate. I certify that the information provided on the entry is accurate. I
I understand that providing inaccurate or misleading understand that providing inaccurate or misleading information
information will lead to entry disqualification. will lead to entry disqualification.

E-Signature: ____________________________ E-Signature: ____________________________

Full Name: ______________________________ Full Name: ______________________________

Job Title: ______________________________ Job Title: ______________________________

Date: _______________________________ Date: _______________________________

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