Lesson: Business Letters
Lesson: Business Letters
Learning Outcomes: At the end of this module, you are expected to:
1. Identify 7c’s of business communication;
2. Analyze direction of communication within an organization through the given illustrations;
3. Illustrate the different letter styles and parts of business letter; and
4. Analyze samples of business letter
When your communication is clear, you are able to convey your thoughts more precisely. You
will also be able to get the job done and in case of job interviews, you may also be able to land your
dream job. As for every form of learning, business communication also has some principles which
make your communication more effective.
These 7 C’s of communication must be followed by every business entity and individuals so
that the workplace communication can be effective. Communication holds a very important role in
any business. Without clear and precise communication, a business cannot stand. It is the foundation
for any business.
7 C’s of Business Communication
CONCISE
Being concise means being able to convey your messages in shortest possible words. But this
doesn’t mean that you provide the information less but articulating in such a possible way that you
get to spread the message across everyone and that too in fewer words.
It is a necessity for business communication as this C does not involve the vague words and this the
message is clearly sent to everyone. Because of conciseness, you save time as well as you save a lot
of costs.
As this C excludes the needless and excessive words it makes the main idea or the message more
understandable. For audience also this form is more convenient and appealing.
CLEAR
Clear or clarity is very important in business communication. Through this, you are able to
emphasize a specific message or a goal at that time. In a business communication, you cannot
achieve too much in one go. That is why you need to clear about your ideas.
Because of clarity, the understanding of ideas becomes easier. As the clarity is achieved for ideas and
thoughts, the meaning of the words is enhanced. The message becomes more appropriate and
exact.
CORRECT
The understanding of your audience is directly proportional to the correctness of your ideas.
Because correct communication of thoughts and ideas is also an error-free form of communication.
There are many ways to achieve this correctness in your sentences.
One is through a technical understanding of your thoughts and ideas. Further, the names and titles
that you have mentioned should be correct. Because of correctness the confidence level of yours as
well as your audience increases. It has more impact.
CONCRETE
Concreteness refers to the idea of being clear and particular. It avoids the basic fuzziness and
general in your ideas and thoughts. Often, concrete communication is fortified by facts, figures,
illustrations and examples – anything that can help clarify a message so that it is not misinterpreted.
It leaves nothing to chance and less to the imagination.
COMPLETE
A message or an idea is complete when the audience has everything that they want to be
informed. Also, this gives an authority to them to move to call of action.
The complete communication generally involves the call to action, which helps the readers
understand what you want to imply to them. It also includes all the facts and figures in the
sentences.
COURTEOUS
Courtesy is the respect that we show to others and in business communication also it means
the same thing. You should show respect to your reader by having courteous communication. The
individual while sending the message should be polite, sincere, enthusiastic, and reflective.
Being courteous means that you have taken into consideration the feeling receiver as well as your
own. It also shows that you are positive and your focus is on the audience.
COHERENT
The messages that you send should be logical and that is why coherent communication is
important. The message involves certain ideas and thoughts and thus when they are coherent than
only they are able to convey the main idea of the message. All the points that you have mentioned
should be relevant to the topic and connected.
DIRECTIONS OF COMMUNICATION
Communication travels within an organization in three different directions, and often the channels of
communication are prescribed by the direction in which the communication is flowing. Let’s take a
look at the three different directions and types of communication channels used.
Vertical Communication
Vertical communication can be broken down into two categories: downward communication and
upward communication.
Downward Communication
Downward communication can be defined as a transmission of information and messages from
the top level executives to the low-level employees. This means that the communication is
initiated by the highest level of management in the corporate ladder, to convey orders,
instructions, warnings or responsibilities to the subordinates working in the organisation.
Downward communication might be used to communicate new organizational strategy, highlight tasks that ne
Letterhead
This topmost part of the letter gives these pieces of information: full name, complete address,
contact numbers, and the nature of the company sending the letter. The secondary information are:
names of one or more offices, telefax number, logo, and corporate subsidiaries.
With the many artistic designs of the letterheads, some consider this letter part as an
information-giving portion and an ornamental feature of the letter. However, the best kind of a
letterhead is one that follows a simple design. An elaborate letterhead tends to grab the reader’s
attention from the central message of the letter.
Since the letterhead projects a corporate and somehow affects the reader’s understanding of the
message of the letter, some firms take much care and time in finalizing the appearance of the
letterhead to represent the company. In fact, some companies launch money-spending contests on a
company logo and letterhead designing.
The second part of a business letter is the Date Line, which is type two or four spaces below
the letterhead. There are two standard ways of writing the date: the American way (May 8, 2011)
and the British way (May 2 2012).
More way are used by other business correspondents, but whatever style you choose, the
usual procedure calls for one punctuation mark – the comma after the day (August 8, 2011) and for
the non- abbreviation of the name of the month.
The address of the writer is found in the heading; that of the recipient, is in the Inside
Address. This third part of the letter, Inside Address, is written four or eight spaces below the date
line on the
left margin. Normally, if this consists of three to four lines, the first line presents the name of the
person or company and the individual or official corporate title of the like: Miss, Mrs., Atty., Dr.,
President, Manager. For example:
The following are some reminders on the proper way of writing titles:
1.
1. Address an
Avoid abbreviating Christian names, corporation, company, an
You may abbreviate titles like Honorable, Reverend, Professor
Include the article “The” before the company name like – The
or the Paulinian Ladies Circle.
Write the titles – Honorable, Reverend in full if the article “Th
The fourth part is the Salutation or Greeting. This is written on the left margin, two or four
spaces below the Inside Address. Since its purpose is to cheer up or greet the addressee with the use
of positive words like Dear, Dearest, My dear, it is also called the Greeting. However, you cannot just
use any greeting you want. The degree of formality tells you which greeting to use. The most formal
salutations for top-ranking government officials are Sir and Madam. Lower than these are Dear Sir or
Dear Ma’am, and for friendly, intimate and informal relationships, you may use My dear Cora, Dear
Peter, and so on.
In formal business letters, the Salutation is followed by a colon; informal or friendly letters, by a
comma. These two – colon and comma – are the only punctuation marks used after the Salutation of
a business letter. Gentlemen is the salutation for letters addressed to a company, club, committee,
and other organizations composed of males or both males and females. The salutation, Ladies, is for
organizations exclusively for females. However, if there is a particular person whom you want to read
the letter addressed to the company, you can write this person’s name in the Attention Line, a letter
part considered as an extension of the Inside Address and can be placed between the Inside Address
and the Salutation or opposite the Salutation.
Examples:
extension of the Inside Address and can be placed between the Inside Address and the Salutation
GONZALES ENTERPRISES
23 Yulo Street
Cubao, Quezon City
Gentlemen:
GONZALES ENTERPRISES
23 Yulo Street
Cubao, Quezon City
There are also Salutations, like To Our Dearest, To the PTA Members, Dear Customers, that are
situated at the upper center of the bond paper. These kinds of Salutations are good for formal letters
making an announcement to a group of people.
Another secondary part of a business letter found in the area of the salutation is the Subject
Line placed two spaces below the Greeting. In a modified block letter, it is usually centered, and in a
full block style, it is at the left margin. Serving as the title of the letter, the Subject Line states the
purpose or topic of the letter in a short sentence. Here are examples of the how the Subject Line is
written.
Please, comply with our agreement on the repainting of the DEL Fun
House before the end of Summer 2011. It is surprising that, soon, May will
end, yet none of your men is coming to see us regarding this matter.
Please, comply with our agreement on the repainting of the DEL Fun
House before the end of Summer 2011. It is surprising that, soon, May will
end, yet none of your men is coming to see us regarding this matter.
The fifth and the biggest part is the Body of the business letter. This begins two spaces below the
Salutation. The spacing is double between the paragraphs of the letter. It is in this part where you
may convey all the messages you want your reader to understand.
The Closing or Complimentary Close comes as the 6th part. It is typed two or four spaces below the
body. Unlike the Salutation that uses two punctuation marks, comma, and colon, the closing uses
only one marl, the comma. If the closing is of several words, only the initial world should be
capitalized. Choosing the kind of complimentary close also considers the degrees of formality. Below
are some of the most commonly used Closings ranging from formal to informal ways:
Very respectfully
yours, Respectfully
yours, Very truly
yours,
Truly yours,
Sincerely yours
Cordially yours,
Best wishes,
Kindest regards,
The seventh part is the Signature Line. In business letter, two signatures are needed – the
printed or typewritten signature, and the penned signature. The printed signature is typed four
spaces below the Closing. It is four spaces because the other two spaces are for the penned
signature of the writer and for the fully capitalized name of the company represented by the writer. If
the name of the company is in the letterhead, you may do away with your typewritten signature.
With regard to the signature of a woman writer, consider the following assumptions:
Yours truly,
M.S. Lopez
It is assumed that a name not preceded by Miss or Mrs. always means a name of an unmarried
woman. (Rosario C. David)
Respectfully yours,
Myrna S. Lopez
The eight part, which is the last part is Notations. The following are the notations that come two
spaces below the Signature Line:
Identification Initials. These are the initials of the writer or dictator and the typist or
transcriber. A colon, a slash mark, or a differentiation in letter size used to separate the two
kinds of initials. (e.g. KM:LY, KM/LY, KM ly)
Enclosure. Sometimes, there are some important documents or papers that the writer would
like to attach to the letter. This inclusion of papers in the letter would eventually be
by the reader through the explicit statement of these documents in the body of the letter and
in the Enclosure. Enclosure is a notation written two spaces below the initials of the dictator
and the typist and appearing in full word. Enclosure or in an abbreviated form, Enc.
Example:
Carbon Copy. This notation is found two spaces below the last line of the signature. Its
purpose is to let the reader know that a copy of the letter is sent to another person or
recipient whose name is not mentioned in the address. The term Carbon Copy or the
symbol CC may then be written for this kind of notation, and the written after CC or Carbon
Copy is the full name and official corporate position of the other recipient.
Example:
Blind Copy. If the writer, in confidence, decides to give a copy of the letter to a person not
referred to in the address, he may note this as “blind carbon copy” or “bcc” on the copy for
the “secret” recipient. This “bcc” is not reflected in the original. Actually, though they are not
noted as carbon copies, they may not be, at all times, carbon, but may be photographic or
Xeroxed copies.
Postscript or PS. This may be added after the last notation. It serves as a device for
emphasis. Two spaces below the Identification Initials or two spaces below the Enclosure or
CC is where you can write the symbol PS.
MEMORANDUM STYLE
The first three styles – Full-block, Modified Block, and Semi-Block – are the modern forms of business
letters. Among the three, the Full-Block is the most widely used form because its layout is easy to
make. Since all its parts begin at the left margin, the typist need not worry about the indention of
parts. To a certain extent, this advantage is likewise true for the Modified and Semi-Block forms.
There is however one disadvantage of the Full-block form. This is the lopsided or imbalanced
appearance of the letter due to the concentration and beginning of all parts at the left margin.
Looking at the layouts well and depending on these criteria for evaluating letter forms: time for
typing, need for space, nature of the message, kind of occasion, and the position of the write, you
may conclude that some patterns are good or bad.
END of LESSON 7 and 8
CORRESPONDENCE LEARNING MODULE
English 1023 (Advanced Technical Communication)
AY 2020-2021
Learning Outcomes:
At the end of this module, you are expected to:
LEARNING CONTENT
Introduction:
Letters have always been a way of communication. They have been used in many ways that
are beneficial to us. When we were younger, we were taught to write letters such as friendly letters,
birthday invitation letters and of course love letters. Such letters are used primarily to express
feelings, emotions and thoughts. These kinds of letters are usually addressed to our families,
relatives, friends and special someone. We call these letters as informal letters.
As college students, you are now expected to write letters that are utilized in your future
workplace such as business letters. These are letters that are far different from your informal letters. I
am sure you already had a glimpse of what business letters are because it was tackled in your
previous module. This time, we are to tackle the types of business letters and their purposes.
Lesson Proper
In the corporate world, there are several types of business letters that are being
utilized. Remember that you utilize a certain type of business letter depending on your purpose.
Source: https://blogs.ubc.ca/shaktiramkumar/2018/12/17/writing-letters-of-complaint-and-adjustment/
Sample Letter of Adjustment:
Source: https://blogs.ubc.ca/shaktiramkumar/2018/12/17/writing-letters-of-complaint-and-adjustment/
Some of the main types of documents that are sent with a transmittal letter (Bradley, 2020):
Proposals, quotations
or bids Contracts
Manuscripts for publication
Formal reports of analytical studies Shipments of merchandise Applications
Big Ideas:
The type of business letter you write depends on your purpose.
Any type of business letter contains the main parts of business letters.
Any type of business letter can use the different formats (can be Full-block, Modified
block, Semi-block, or Indented).
Learning Outcomes:
At the end of this module, you are expected to:
o Job Applications
You can apply for jobs online, via email, or in person. No matter what job you are applying for, be
sure to follow the company's specific directions for filling out the application.
o Job Application Screening
Companies often use applicant tracking software (ATS) to recruit, screen, hire, track, and manage
applicants for employment. Therefore, your application is likely to be screened to determine if you are
a match for the job.
The software will match up the information in the job applications that are submitted with the
position requirements for the job. Those candidates who are the closest match will be interviewed.
o Employment Tests
Employers often use pre-employment tests and other selection procedures to screen applicants for
hire. The types of tests and selection procedures utilized include talent assessment tests, cognitive
tests, personality tests, medical examinations, credit checks, and background checks.
along in the hiring process, after the interview and prior to a job offer.
o Interview Process
If you are selected for an interview, you will be invited to talk to a recruiter, hiring manager, or
employer on the phone or in person (or both). The company may conduct several interviews prior to
offering the leading candidate the job.
Some interviews are one-on-one, while others are in small groups.
o Hiring Process
From the time you apply for a job until the time you accept a job offer, you will go through a series
of steps as you progress through the hiring process.
The first step in the hiring process is, of course, to apply for jobs and to get your application into
contention for the jobs you are interested in.
Depending on the organization and the job, you may apply online, email a resume and cover letter, or
apply in-person.
o Job Offers
When you receive a job offer, you're close to the end of the process. However, you don't need to
accept the job, at least right away, if you're not sure whether it is the best opportunity for you.
It's important to take the time to evaluate the offer carefully, so you are making an educated decision
to accept, decline, or renegotiate the offer.
When you're applying for a job, an employer may want more information than just a copy of your
resume and cover letter. The company may request what is known as "supporting documentation" to
complete your application. Knowing what to include and how to include it will help you stay in the
running for the role.
What Are Supporting Documents?
Supporting documentation for a job application can include a resume, a cover letter,
educational transcripts, writing samples, Veterans' Preference documents, portfolios, certifications, a
reference list, letters of recommendation, and other documentation as specified in the job posting.
The information that is required varies depending on the job and the employer's hiring requirements.
Note: Generally, employers will specify which documents they would like you to include with your
application.
If not, feel free to ask the hiring manager or HR representative what kind of supporting
documentation to send. Be sure to follow all their instructions about what to send and how to send it.
(For example, official transcripts would usually be sent directly from the school or
institution concerned.)
Why Do Employers Request Supporting Documentation?
Getting supporting documentation from candidates helps companies evaluate applications. For
many employers, a resume (or a resume and cover letter) provides all the information they require.
Other employers need more information to determine which applicants they will interview and
eventually hire.
The reason for requesting information is to get a full picture of you as a candidate, or to
provide confirmation of the details listed in your resume or job application. For instance, requiring a
transcript as supporting documentation allows employers to confirm that you graduated, as well as
your GPA.
Requesting documentation can also be a test of whether or not applicants can follow
instructions. If a job posting states that candidates must submit a list of references with their
application, hiring managers can immediately eliminate all applicants who did not submit references
List of Supporting Documents
Below is a list of supporting documents that you may need to submit along with an employment
application:
Resume
Cover Letter
Reference list
Letters of Recommendation
Transcript
Portfolio
Writing Sample (Essay, articles or other writing samples)
Employment Certificate
Certifications (e.g. Teaching or computer certifications)
How to Submit Supporting Documentation
Gathering up all this information at one time, whether it’s during the application process or
after an initial interview, is hugely helpful to employers. It allows the hiring manager to have all the
pertinent information about candidates to hand, and cuts back on follow-up emails and phone calls to
request more documents.
Bringing Documentation to a Job Interview
If the company asks for supporting documentation to be brought to the interview, bring a
photocopy of each of the requested documents with you to leave with the hiring manager.
Also be sure that you have everything else you need ready to bring with you to the interview.
Don’ts