STRONG BUSINESS COMMUNICATION

Tayamika Chinkhota

Department of commerce; LAMAU

BCOM 2105: Business communication

Course Lecture

Mackie Kamowa

SEPTEMBER 3, 2022

Page 1 of 7
 STRONG BUSINESS COMMUNICATION

Like all things the basic needs for business to become successful is good communication. The
use of good communication within ones business is vital in order to maintain a fully functional
and cooperative company. It is key for business to be able to communicate properly,? with such
examples,Which examples are these? setting daily task for employees of the company. This use
of communication gives the employee’s deadline for the day in which would also help boost the
work productivity rate, as they may complete more tasks.This is not clear Good communication
between an employee and an employer can also mean that if there are any difficulties in a work
place or other minor difficulties, then the employee will feel secure talking to their employer and
can give those ideas which will help them improve the work place. Communication is add article
‘a’ very essential tool for success of all business types. Success in this perspective can be
identified by the achievements of business which depend on the relationship between
management and the employees. It is also important to maintain high quality relations with
customers for the business to prosper. In addition communication enables a company to address
its market availability in identifying and analyzing its competitive position in a market. It is
only through communication that a business can establish its performance from which it can
realize and determine new and effective marketing strategies. The business is able to know
whether it is a market leader, market challenger or a small market holder.You need to cite the
source of this information.

It is paramount that professionals working in a business environments have first class

communication skills. There are three basic ways of communication, these are verbal, non-verbal
and written. If you want to succeed in business you need to master each of these types of
communication. Verbal or oral communication uses spoken words to communicate a message.
Those who get words wrong simply won’t write in full ever get the chance to get the policy right
(Luntz F, 2008). When most people think of verbal communication they think of speaking, but
listening is an equally important skill for this type of communication to be successful (Goulston
M, 2009). Verbal communication is applicable to a wide range of situations ranging from formal
office discussions to public speeches made to thousands of people. Improving your verbal

Page 2 of 7
communication skills can help you to foster better relationships with your coworkers and
maintain a large network of contacts that you can call on when necessary. Only when we are
talking we can get all the relevant information out in an open and this requires two way flow of
information (Patterson k. 2002). Do not add initials when citing source of information.

Consultants are a group of professionals that need to pay a particular attention to this area of
communication, as they need to constantly meet with new people and quickly communicate large
quantities of important information. Public speaking is the aspect of verbal communication that
many otherwise confident business people struggle with. If you have trouble organizing your Do
not use personal pronouns thoughts and mastering your nerves when presenting to large groups
of people then there is need to improve because this is very important in communication.

Non-verbal communication includes body language, gestures, facial expressions and even
posture. Non-verbal communication sets the tone of a conversation and can seriously undermine
the massage contained in your words if you are not careful to control it, for example add comma
slouching and shrinking back in your chair during a business meeting can make you seem under
confident, which may lead people to doubt the strength of your verbal contribution.? In contrast
leaning over an employee’s desk and invading his or her personal space can turn a friendly chat
into an aggressive confrontation that leaves the employee feeling victimized and undervalued.
Cite information of this information This does not sound relevant.

Written communication is essential for communicating complicated information such as statistics

or other data that could not be easily communicated through speech alone. Written
communication also allows information to be recorded so that it can be referred to at a later date.
When producing a written communication put a comma especially that is likely to be referred to
over and over again you need to plan what you need to say carefully to ensure that relevant
information is accurately and clearly communicated. Written communication must be clear and
concise in order to communicate information effectively. A good written report conveys the
necessary information using precise, grammatically collect language without using more words
than needed. By improving your verbal, non-verbal and written communicating skills, you can
become more successful in all areas of business whether you are managing others or working as
part of a team, the ability to communicate effectively can improve relations with your colleagues
and help you all to work more effectively together. In modern day technology have affected

Page 3 of 7
business in so many ways, at first hearing was more than Facebook it exposed a critical turning
point at power, sophistication and potential exploitation of technology outpaces what users,
regulators or even its creators expected or seem to handle (Roose & write in full Kang, 2018).
Although technology have influenced so much on business these days there are advantages and
disadvantages of using ICT gadgets. This is not clear.

I will start with the advantages of using technology on business communication. What do you
mean’I will’ Technology helps in managing time and resources of a business, managing your
time and resources is often the most difficult task, every small business has to make sure that
they are properly utilizing their time and resources this is the first and foremost towards the
success of any business. Cite source. This is not relevant.

With technology employees can easily share the progress and report of their work in different
software’s that are specifically created for business, examples of these software’s are email,
conference calls, communicating apps and instant massages. Cite source.

i. Email is a text form of communication whereby we can share pictures and

important documents from a distance place instantly. Businesses use email for
sharing official documents and instant applications for official work.
ii. Instant massaging is the simplest and instant source of communication in a busy
working environment, different people in a business can instantly share work
progress or stay connected for assigning task or other works
iii. Conference calls is a method in which different business employees sitting at
different places can arrange call meetings and share important information or
solution to a business problem.
iv. Communication apps, these are apps like skype, WhatsApp, Messenger and many
more, these are excellent and instant sources of communication, it helps to share
ideas and timely responses Never do this in an essay text.

Using the above mentioned ways of communication there are types of business communication.
These are Bottom up communication, internal downward communication, internal lateral
communication and external communication.

Page 4 of 7
Bottom up communication is the flow of information from subordinates to superiors or from
employees to management because communication is two way affair, juniors should interrupt to
their bosses. Cite source.

Internal downward communication this is information that flows from top of the organizational
management hierarchy to subordinates. Upward communication is a means for the staff to
exchange information with the superiors while downward communication generally provides
information which enables a subordinate to do something or carry out a task. Cite source.

In internal lateral communication involves coordinating information and allows people with the
same or similar rank in an organization to cooperate or collaborate.

External communication this is the type of communication that happens with external parties
such as customers, stake holders or partners. In external communication advertising is the best
way to communicate with the customers. It helps inform brands available in the market, we are
all living in the age of advertisements. Creative people are especially observant and they value
accurate observation more than other people do (Ogilvy D, 1963). Customers do observe the best
products and the good way to communicate to the customers is through advertising.

Advertising is a marketing communication that employs an openly sponsored non personal

massage to promote or sale a product. There are many techniques of advertising that enables
advertisers to get desired results. These are emotional appeal, promotional advertising, facts and
statistics, unfinished Ads, weasel words, endorsements, complementing customers, ideal family
and kids, patriotic advertisements, questioning the customer, bribe and surrogate advertising.
Cite sources of information at all times.

Communication is an important part of a business or organization. Therefore employers and

employees should recognize the barriers to effective communication and should make the
decisions on how to overcome them. Proper implementation of communication process is
essential for effective communication. Proper communication helps in the coordination of
different activities and improves the interpersonal relationship among people in an
organization.Cite sources of information at all times.

Page 5 of 7
You were requested to write an essay of 6 pages, but your essay is less than that.by 2 pages.

Justify the essay to the right hand margin.

GRADE: 50

REFERENCES

Goulston M. (2009). Just listen

Luntz F. (2008) words that work

Ogilvy D. (1963). Confession of an advertising man

Patterson K. (2002). Crucial conversation

Roose & Kang (2018) immense influence

Read on referencing. The referencing has been done improperly.

Page 6 of 7
Page 7 of 7