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Propaganda - : LESSON 9: Making Sense of Media-Making: Frames of A Story

This document discusses key concepts related to media literacy including propaganda, values, framing, genres, and formats. It defines propaganda as attempts to shape perceptions and behavior. Values are commonly held beliefs that guide behavior, and value systems provide a sense of identity. Framing is the process of assembling elements to create media. Genres are classes or kinds of media like news, which has subcategories. Formats allow producers to sell realizations of ideas for television globally or locally. The document also covers advantages of media literacy like examining media critically and understanding political forces that shape media.

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Christine Jade Montera
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526 views6 pages

Propaganda - : LESSON 9: Making Sense of Media-Making: Frames of A Story

This document discusses key concepts related to media literacy including propaganda, values, framing, genres, and formats. It defines propaganda as attempts to shape perceptions and behavior. Values are commonly held beliefs that guide behavior, and value systems provide a sense of identity. Framing is the process of assembling elements to create media. Genres are classes or kinds of media like news, which has subcategories. Formats allow producers to sell realizations of ideas for television globally or locally. The document also covers advantages of media literacy like examining media critically and understanding political forces that shape media.

Uploaded by

Christine Jade Montera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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LESSON 9: Making Sense of Media-making: Frames of a Story

Propaganda – deliberate, systematic attempt to shape


perceptions, manipulate cognitions, and direct behaviour that
furthers the desire of the propagandist.
Values – commonly held beliefs, views, and attitudes about
what is important and what is right; can be prescriptive and
serve as a guide for desirable behaviour.
Values (part 2) – principles used to judge the wort of
idea/practice
Personal Values – those that guide or drive our individual
behaviour
Spiritual Values – direct your actions and decisions with
regards to a higher power
Values Systems – coherent and harmoniously aligned set of
values; derive you sense of identity and integrity; diligence,
industry, respect for others, empathy, compassion
PROPAGANDA
- The advent of moving image gave this a greater mileage
- Rise of internet transformed it immensely and beyond
- Terms associated with spin, news management, public
relations
Formats – producers can sell the realization of an idea for
television; global franchising use this method; format is the
selling point
Global Formats – those that circulate in our local tv are
zealously supervised by the mother company that has its home
base
Local Formats – what we see now are results of long, winding,
painstaking process that combines audience research and
forward-looking planners
Framing – process of putting together the elements to create
or produce a media
MEDIA EXPOSES ITS VIEWERS TO LIFESTYLES THAT MAY BE
DIFFERENT FROM WHAT THEY KNOW
Lifestyles – ways of living and denote the interests, hobbies,
etc. of a community/family
Attitudes – expressions of our response to a particular idea,
event, circumstances/people; predisposition to react favorably
or unfavorably to a situation
LESSON ETC: MEDIA LITERATURE ;D
Media Literate Advantages
- ability to examine and scrutinize contents of media and
information messages easily
- gain understanding of the structures that govern the
creation and dissemination of media and info
- gain understanding of how political forces shape the
creation and dissemination of med and info
on Digital Access
- all have full electronic participation in society
- poverty limits the access
- responsible digital citizenship should advocate for the
increased access of all to information
on Digital Communication
- electronic exchange of information through various
platforms and channels
- responsible use of communication platforms (including
how info exchanges will benefit people) should be
addressed
on Digital Commerce
- involves the sale and purchase of goods and services
- Shopee, Lazada 12:12 na woooh
On Digital Etiquette
- Appropriate and respectful behaviour
- Covers the proper use of language
- Brings humility, fairness, open-mindedness
On Digital Security
- Covers entire gamut of safety and precautions that
information technologies
- Data protection, virus protection
- The need for security systems become even more
compelling
On Digital Wellness
- Protection of users from potentially physical,
psychological, and physiological well-being, eye-safety,
stress syndromes, etc.
- Promotion of the well-being of users and the prevention
of technological innovations that will compromise the
health of its users
On Digital Law
- Cybercrime Prevention Act of 2012; Republic Act No.
10175
- Law approved on Sept. 12, 2012
- Cybersquatting, cybersex, child pornography, identity
theft, illegal access to data and libel
- Covers the illegal environment that informs and guides
the users about the ethical use of technology
- Abiding with the laws of society, magna cart for the
internet freedom
Genre – French word “kind or class”; original latin word
meaning “genus”
Genus – class of things that can be broken down to
subcategories
PRIMARY GENRE THAT MEDIA AND INFO CREATORS AND
PRODUCERS INVOKE
News – stories that have critical importance to the community
and national life (structure: beginning, middle, end)
Journalist – expected to be objective, comprehensive, and bias-
free
Five Major Division of News Stories
- Hard or Straight News: usually found in the first page of a
newspaper (2 elements: seriousness and timeliness)
- Soft News: journalists are able to relax when presenting
this; lifestyle, travel news; also called Human Interest
Stories
- Feature: extension of soft news, longer and elaborate
format
- Editorials & Opinion: festival, drama, gaming, comedy, etc.
- Investigative News
Information – raw material that circulates around us (all
materials we encounter in the internet)
Blog – “web” and “log”
Education – meets the needs of students to be wise consumers
of media; gives students and teachers common approach to
critical thinking
Advertisement
- Hard sell adverts are mostly commercial in nature and
utilize explicit messages; created to sell a product/service
- Soft sell adverts are associative in nature (ex. Coke
associates

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