Southern Luzon State University

GUMACA CAMPUS
Lucban, Quezon

VISION STATEMENT: Southern Luzon State University as an excellent academic

hub in its curricular programs , transdiciplinary researches, and responsive extension
services.

MISSION STATEMENT: The University commits to develop a sustained culture of

delivering quality service and undertaking continuous innovations in instruction,
research and extension in its relevant curricular programs supportive of national and
global development goals.

CORE VALUES:

GO – God-loving
S – Service-oriented
L – Leadership by Example
S – Sustained Passion of Excellence
U – Undiminished Commitment to Peace and Environment Advocacy

College of Arts and Sciences’ General Education Objectives

The general education program primarily aims to enable graduates to assert their
identities in the community and the world amidst the forces of globalization. Specifically, it
enables the students to:
1. develop their identity as persons, conscious of their talents, rights and
responsibilities towards theirselves and others;
2. allow them to discover a sense of awareness of their collective identity and
contribute to the development of Filipino society at local and national levels: and
3. create a global community, where they recognize and respect the fundamental
humanity of all, respect and appreciate diversity, and care about the problems that
affect the world

Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 1 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1
 Goals And Objectives
Program Educational Objectives
1 2 3 4
Develop their identity as persons, conscious of their talents,
1 
rights and responsibilities towards themselves and others   
Allow them to discover a sense of awareness of their
2 collective identity and contribute to the development of    
Filipino society at local and national levels
Create a global community, where they recognize and
respect the fundamental humanity of all, respect and    
3 appreciate diversity, and care about the problems that affect
the world

COURSE SYLLABUS
1. Course Code: GEC 06
2. Course Title : Purposive Communication
3. Pre-Requisite: NONE
4 Co-Requisite: NONE
5. Credit/ Class Schedule: 3 units ; 3 hours per week
6. Course Description: Purposive Communication is a three-unit course that
develops students’ communicative competence and
enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural
audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses
on the power of language and the impact of images to
emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students
gain from this course may be used in their other academic
endeavors, their chosen disciplines, and their future careers
as they compose and produce relevant oral, written, audio-
visual and/or web-based output for various purposes. (CMO
20 s 2013)

7. General Education Learning Outcomes and Relationship to Program Educational

Objectives:

Program Educational
General Education Learning Outcomes Objectives
1 2 3

A INTELLECTUAL COMPETENCIES (Knowledge)

Describe the nature, elements, and functions of verbal and non-   
1
verbal communication

Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 2 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1
 2 Explain how cultural and global issues affect communication.   
3 Determine culturally appropriate terms, expressions, and images.   

Evaluate multimodal texts critically to enhance receptive skills   

4 (listening, reading, viewing).

Summarize the principles of academic text structure.   

5

B PERSONAL AND CIVIC RESPONSIBILITIES (Values)

Adopt cultural and intercultural awareness and sensitivity in   

1 communication of ideas.
Appreciate the differences of the varieties of spoken and written   
2 language.
3 Adopt awareness of audience and context in presenting ideas.   

Appreciate the impact of communication in the society and the   

4 world.

PRACTICAL SKILLS (Skills)

Convey ideas through oral, audio-visual, and/or web-based   

1 presentations for different target audiences in local and global
settings using appropriate registers.

Create clear, coherent, and effective communication materials.   

2
Present ideas persuasively using appropriate language registers,   
3 tone, facial expressions, and gestures.
Write and present academic papers using appropriate tone, style,   
4 conventions, and reference styles.

8. Course Objectives and Relationship to General Education Learning Outcomes:

Course Objectives General Education

Outcomes
A B C
1 Describe the nature, elements, and functions of   
verbal and non-verbal communication in various
and multicultural contexts
2 Determine culturally appropriate terms,   
expressions, and images and adopt cultural and
intercultural awareness and sensitivity in
communication of ideas
3 Convey ideas through oral, audio-visual, and/or   
web-based presentations for different target
audiences in local and global settings using
appropriate registers
4 Write and present academic papers using   
appropriate tone, style, conventions and
reference styles
9. Course Coverage advocacy advent position
Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 3 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1
 Term Period Topics Activities Evaluative Measure

Orientation Discussion of
PRELIMINARY the topics for
the subject
TERM
A. Communication processes, Online
principles, and ethics Discussions
Week 1- 6
Online Online Quiz,
B. Communication and globalization
Discussions Recitation, Activity
C. Local and global communication
in multicultural settings

D. Varieties and registers of spoken

Online Online Recitation,
and written language
Discussions Activity
E. Evaluating messages and/or
images of different types of texts
reflecting different cultures

F. Communication aids and Online Online Recitation ,

strategies using tools of Discussions Activity/ Exercises
technology

G. Communication for various Online

purposes / The Oral Activity/ Exercises
Discussions
Presentation
Preliminary term Examination
MIDTERM Online Recitation
H. Communication for work Online
Week 7-12 Activity / Exercises
purposes / Inter-Office Reports Discussions

Midterm Examination

FINALS I. Communication for academic

purposes Recitation
Week 13-18
J. Academic Writing Online Quiz
Discussions
K. Research / Scholarly and Online Activity/
Professional Reports Exercise

Final Term Examination

10. Course Outcomes and Relationship to Course Objectives / Program Outcomes:

Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 4 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1
 Course Outcome Program Outcomes

A student completing this course should at

1 2 3 4 A B C
the minimum be able to:

Analyze “texts” (written, visual, oral, etc.)       

1 critically
Demonstrate proficient and effective       
2 communication (writing, speaking, and
use of new technologies)
Demonstrate critical, analytical, and       
3 creative thinking
Interpret the human experience from       
4 various perspectives
Examine the contemporary world from       
5 both Philippine and global perspectives
Generate innovative practices and       
6 solutions guided by ethical standards

Work effectively in a group       

7

Use current technology to assist and       

8 facilitate learning and research
Manage one’s knowledge, skills, and       
9. values for responsible and productive
living

11. Contribution of the Course to Meeting the Professional Component:

General Education component 100%

12. Textbook:

Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge

Purposive Communication in Local and Global Contexts. Mutya Publishing House, Inc.
Purposive Communication, C & E Publishing, Inc.

Purposive Communication: Connecting to the World ; Mutya Publishing House, Inc.

Communicate and Connect , Purposive Communication. Mutya Publishing House, Inc.

13. Course Evaluation:

Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 5 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1
 The minimum requirement for a passing grade is 70% of the total scores from the
following:

Performance & Output 60%

Long Exam 25%
Quizzes: 15%
___________
100%
Aside from academic deficiency, other grounds for a failing grade are:
 Grave misconduct and /or cheating during examinations
 Unexcused absences of more than 20% of required number of meetings per term
 A failing academic standing and failure to take the final exam

14. References:
Anderson, K.& Tompkins, P. (2015) . Practicing Communication Ethics: Development,
Discernment and Decision-making. Routledge

Bernales, R.A, Balon, W & Biligan, RJ, (2018) Purposive Communication in Local and Global
Contexts. Mutya Publishing House, Inc. Malabon City, Philippines

Madrunio, M & I. Martin, (2018) Purposive Communication, C & E Publishing, Inc. , Quezon City,
Philippines

Mercado M., Mendoza R, Godinez MV., Guianan, D, & Dizon, F. Jr. (2018) . Purposive
Communication:Connecting to the World ; Mutya Publishing House, Inc. Malabon City,
Philippines

Padilla, M. , Dagdag, L., Roxas, F.(2018) , Communicate and Connect , Purposive

Communication. Mutya Publishing House, Inc. , Malabon City, Philippines

15. Course Materials Made Available:

a. Samples of homework sets from students

b. Samples of activity sets from students
c. Samples of quizzes and major exams from students
d. End-of-course assessment report by the students and the faculty

Course Title: Date Effective: Date Revised: Prepared by: Reviewed by: Approved by:

GEC 06 September September Rea Mariz I. Jordan Krish Bernadette P. Dr. Evangeline B.
Purposive 2020 2020 Subject Instructor Palay, MAH Mecija Page 6 of 6
Communication Department Chair Campus Director

AA-INS-1.02F2, Rev.1