NORZAGARAY COLLEGE

Municipal Compound, Brgy. Poblacion

Norzagaray, Bulacan

COLLEGE OF EDUCATION

1st Semester
A.Y. 2024-2025

SYLLABUS IN GE-COM
PURPOSIVE COMMUNICATION

NORZAGARAY COLLEGE

VISION
Norzagaray College envisions itself to transform lives of individuals and communities through life-long learning and productivity.

MISSION
As an Institution of Higher Education, we commit ourselves to:
1. Produce local and global competitive professionals through quality, accessible and affordable education;
2. Develop the intellectual, physical, social, spiritual, cultural and career potential of the individual capable of meeting the needs of industry, public service and
civil society;
3. Provide innovative educational environment, opportunities and experiences that enable individuals and communities to grow, thrive and prosper.

COLLEGE OF EDUCATION

VISION
Aims to become the leading Teacher Institution in the region with the commitment of producing highly competitive and morally upright educators responsive to
constant changing of local and international communities.
MISSION
Committed to provide competency-based teachers’ training with national and global standards imbued with moral values for holistic transformation of would-be
teachers in the basic education.

Course Code GE-Com

Course Name Purposive Communication
Course Credits 3 units
Course Description Purposive Communication is a three-unit course that develops student’s communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the power of language
and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge,
skills and insights that students gain from this course may be used in their academic endeavors, their chosen
disciplines and their future careers as they compose and produce relevant oral, written, audio-visual and/or
web-based output for various purposes.
Contact 3 hours
Hours/Week
Pre-requisite None
Course Outcomes At the end of the course, the students should be able to:
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and
multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions and images.
4. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences
in local and global settings.
5. Create clear, coherent and effective communication materials.
6. Write academic papers using appropriate tone, style, conventions and reference.
7. Adopt cultural and intercultural awareness and sensitivity in communication ideas.
8. Appreciate the differences of the varieties of spoken and written language.
COURSE OUTLINE AND TIMEFRAME

Week Topics
1  Class Orientation
2  Communication processes, principles and ethics
 Communication and globalization
3  Local and global communication in multicultural settings
 Varieties of spoken and written language
4  Evaluating messages and/or images of different types of texts reflecting different cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5  Communication aids and strategies using tools of technology
6  PRELIM EXAMINATION WEEK
7-9  Communication for various purposes
1. to obtain, provide and disseminate information
2. to persuade and argue
10-11  Communication for work purposes
12  MIDTERM EXAMINATION WEEK
13-17  Communication for academic purposes
18  FINAL EXAMINATION WEEK

PURPOSIVE COMMUNICATION LEARNING PLAN

 Desired Learning Course Content/ Textbooks/References Teaching and Assessment of Resource Time
Outcome Subject Matter Learning Activities Tasks (ATs) Materials Table
(DLO) (TLAs)
I. Class Orientation I. Class Orientation
1.1 Familiarize with 1.1 NC VMGO’s and Student Handbook 1 Week
the VMGO’s of NC College of Education
and the College of Vision and Mission
Education

II. Describe the II. Communication Purposive -Lecture on elements Quiz and Learning 1 Week
nature, elements and processes, principles Communication in the and types of Activity Module
functions of verbal and ethics 21st Century communication
and non-verbal -Jessie S. Barrot, Ph.D.
communication in -Phillippe John F. -Individual work on
various and Sipacio, Ph. D. identifying elements
multicultural of communication
contexts.

Explain how cultural Communication and Purposive

and global issues globalization Communication Using
affect communication English in Multilingual
Contexts
Appreciate the -Marilu Rańosa
impact of Madrunio, Ph. D.
communication on -Isabel Pefianco
society and the world Martin, Ph.D.

III. Determine III. Local and Global Purposive -Lecture on using Quiz and Learning 1 Week
culturally appropriate Communication in Communication in the culturally appropriate activity Module
terms, expressions multicultural settings 21st Century terms, expressions
and images -Jessie S. Barrot, Ph.D. and images; varieties
(sensitivity to gender, -Phillippe John F. and registers of
race, class and etc.) Sipacio, Ph. D. language

Adopt cultural and Varieties and registers Purposive

intercultural of spoken and written Communication Using
awareness and language English in Multilingual
sensitivity in Contexts
communication of -Marilu Rańosa
ideas Madrunio, Ph. D.
-Isabel Pefianco
Martin, Ph.D.

IV. Evaluate IV. Evaluating Purposive -Lecture on critical Quiz and Learning 1 Week
multimodal texts messages and/or Communication in the reading and listening activity Module
critically to enhance images (e.g. pictures, 21st Century
receptive (listening, illustrations of different -Jessie S. Barrot, Ph.D.
reading and viewing) types of texts reflecting -Phillippe John F.
skills different cultures) Sipacio, Ph. D.

1. What is the Purposive

message? Communication Using
2. What is the purpose English in Multilingual
of the message? Contexts
3. How is the message -Marilu Rańosa
conveyed by the text Madrunio, Ph. D.
and/or image? -Isabel Pefianco
4. Who is the target Martin, Ph.D.
audience of the
message?
V. Convey ideas V. Communication aids Purposive -Lecture on preparing Quiz and Learning 1 Week
through oral, audio- and strategies using Communication in the audio visual and web- seatwork Module
visual and/or web- tools of technology 21st Century based presentations
based presentations -Jessie S. Barrot, Ph.D.
for different target -Phillippe John F.
audiences in local Sipacio, Ph. D.
and global settings
Purposive
Adopt awareness of Communication Using
audience and context English in Multilingual
in presenting ideas Contexts
-Marilu Rańosa
Madrunio, Ph. D.
-Isabel Pefianco
Martin, Ph.D.

VI. PRELIMINARY EXAMINATION WEEK

VII. Create clear, Communication for Searles, G. (2014) Lecture and Formal one- Sample texts 3 Weeks
coherent and various purposes Workplace Communication: class minute speech (inquiry letter,
effective 1. to obtain, provide and The Basics Boston: Allyn & discussion on based on police reports,
communication disseminate information Bacon, 6th Ed. informative, current issues political
materials 2. to persuade and argue persuasive and (extemporaneou speeches,
http:// argumentative s) letters of
Present ideas www.capmembers.com/ communication appreciations,
persuasively using media/cms/ Making public etc.)
appropriate language l2l_mod2_ch8_effective_co Lecture and announcement
registers, tone, facial mmunication_63afca8970d4 discussion of (audio-video,
expressions and 3.pdf Types of social media)
gestures Speeches and about disaster
Lucas, S. (2011) The Art of Public preparedness
Public Speaking NY: Speaking
McGraw Hill (Read, Editorial about Laptop 2 Weeks
Adopt awareness of Communication for work Memorized, environmental LCD Projector
audience and context purposes (e.g. healthcare, Video of “The Most Impromptu/Ext issues
in presenting ideas in education, business and Important Cannot Be Said”. emporaneous Sample
communicating ideas trade, law, media, science Eddie Calasanz at communication
and technology) TEDxADMU (YouTube) Short Written and/or materials from
exercises: oral different
Video of “Giving asking for presentation workplace
Presentations Worth information (group settings (e.g.
Listening To”: Gordon through reporting) of a minutes,
Kangas at TED Talks inquiry letter business memo,
(YouTube) or interview, proposal/media requests,
response to campaign using business/techni
http://www/vuu/edu/ queries and communication cal/incident
Uploads/files/ making aids and reports, letters)
SampleMeetingMinutes.pdf incident strategies-tools
reports of technology
Dainton, M. & Zelley E.
(2015) Applying Lecture and
Communication Theory for class
Professional Life. A discussion on
Practical Introduction 3rd effective
Edition Sage Publications communication
and oral
Searles, G. (2014) presentations
Workplace Communication: in the
The Basics Boston: Allyn & workplace
Bacon, 6th Ed.
Analysis of
different
communication
materials

Writing
exercises on
communication
 materials for
the workplace
(e.g. minutes,
memo,
requests,
business/techni
cal/incident
reports, letters)

VIII. MIDTERM EXAMINATION WEEK

IX. Write and present Communication for Bullock, R & Goggin, M Lecture and Analysis Papers Laptop 5 Weeks
academic papers academic purposes (e.g. (2013) The Norton Field class (e.g. literary LCD Projector
using appropriate research-based journal or Guide to Writing 3rd Edition discussion on analysis)
tone, style, magazine article etc.) W.W. Norton and Company communication
conventions and or academic Advocacy
reference styles purposes Campaign
Convey ideas through addressing
oral, audio-visual Independent current issues
and/or web-based research (topic (e.g. good
presentations for proposal, governance,
different target literature responsible
audiences in local review, data citizenship,
and global settings gathering and disaster
data analysis) preparedness,
environmental
preservation,
poverty
reduction etc.)
X. FINAL EXAMINATION WEEK

Suggested Readings Purposive Communication in the 21st Century -Jessie S. Barrot, Ph.D. and Phillippe John F. Sipacio, Ph. D.
 and References Purposive Communication Using English in Multilingual Contexts -Marilu Rańosa Madrunio, Ph. D. and Isabel Pefianco
Martin, Ph.D.
Adler, R., Elmhorst, J.M. & Lucas, K (2012)
Purposive Communication in the 21st Century
-Jessie S. Barrot, Ph.D.
-Phillippe John F. Sipacio, Ph. D.
Purposive Communication Using English in Multilingual Contexts
-Marilu Rańosa Madrunio, Ph. D.
-Isabel Pefianco Martin, Ph.D.

Grading System Attendance 10%

Class Standing: 60%
Major Exam: 30%
100%

Course  Speech Delivery

Requirements
Classroom Policies Accomplish and submit their learning tasks on time.
Attendance will be monitored in every class schedule. Policies on attendance as stipulated in the student’s handbook will
be reinforced.

Prepared by: Noted: Approved:

MICHELLE B. CRUZ, MEd MARICAR JOY C. BULURAN, Ph. D MA. LIBERTY DG. PASCUAL, Ph. D
Instructor Dean, College of Education College President