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Headline Swipes: Page 2 - 2

The document discusses the importance of headlines in marketing. It states that headlines have less than 8 seconds to grab a reader's attention. Effective headlines accomplish several objectives, including attracting attention, piquing interest or curiosity, referring to desires, and motivating action. This is known as the AIDA principle of Attention, Interest, Desire, Action. The document then provides 90 example headline templates addressing different topics that can be customized for target audiences.

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Novem Jay Macasaet
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254 views4 pages

Headline Swipes: Page 2 - 2

The document discusses the importance of headlines in marketing. It states that headlines have less than 8 seconds to grab a reader's attention. Effective headlines accomplish several objectives, including attracting attention, piquing interest or curiosity, referring to desires, and motivating action. This is known as the AIDA principle of Attention, Interest, Desire, Action. The document then provides 90 example headline templates addressing different topics that can be customized for target audiences.

Uploaded by

Novem Jay Macasaet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Headline Swipes

Headlines are the most important copywriting element in your posts, emails, ads, sales pages,
and everything else that you write. It’s so important because you have less than 8 seconds to
get readers hooked. If your audience isn’t compelled to read more, your headline isn’t effective.

To be effective, each headline needs to accomplish several of four objectives. It should attract
attention and pique interest or curiosity. It should also refer to readers’ desires, which often
include solutions to problems. And the last objective is to motivate action. When your headline
covers several of these things well – Attention, Interest, Desire, and Action (A.I.D.A), you’ve gotPage 2 | 2
a click-worthy, effective headline!

As you craft headlines, keep in mind that you may want to customize them for each platform
where you plan to use the content. This helps to optimize engagement and other actions. Some
words and phrases work best on a specific platform. For example, on Facebook, headlines with
“will make you” received more engagement, whereas on LinkedIn the top-engaging headline
phrase included “the future of.”

Here are a few headlines you can use for your headlines and sales copy.

1. _____ Things Only [target audience] Will Understand About ______


2. _____ Ways to _________
3. _____ Ways to Avoid __________
4. _____ Reasons Why __________
5. _____ Steps to ___________
6. _____ Types of ___________ - Which one are you?
7. _____ Hidden Secrets about ___________ Revealed
8. _____ Little Known Ways to _____________
Page 3 | 3
9. _____ Days To Better _______________
10. _____ Mistakes ___________ Make
11. _____ Programs To Make Life ________
Page 3 | 3
12. _____-Minute Solutions To __________
13. ___________ for [target audience] Just Got Easier
14. ___________ Will Make You __________

AIDA Principle: A Writing Activity Page 1 | 2

AIDA PRINCIPLE
15. Amazing _________ Breakthrough
16. Announcing the First ___________
17. Announcing, ___________
18. Are You ________?
19. Are You Embarrassed by ________?
20. Are You Fed up with __________?
21. Avoid These ___________ Mistakes
22. Awe-Inspiring ____________ For _____________ [target market]
23. Breakthrough Secrets of ______________
24. Break Free with __________________
25. Breaking Down The Barrier For ___________________
26. Convert ___________ Into _____________ In ____ Easy Steps
27. Counteract Devastating Effects of _____________
28. Discover ___________
29. Don’t ___________ until You __________
30. Don’t ___________ without Reading This
31. Don’t Buy ________ until You ________
32. Don’t Take Another Chance with __________
33. Experience the Difference of _____________
34. Exposed! ___________
35. Facts Every [target audience] Should Know About _________
36. Finally, _______
37. Find The Best Solution For ____________
38. Get Rid of __________, Once and for All
39. Give Me _______ And I’ll _________
40. If You Don’t _____________, You’ll Kick Yourself Later
41. Have a _____________ You Can Be Proud Of
42. How ________ Made Me ________ and It Can Help You Too.
43. How a Complete Beginner _________
44. How Do You Turn a ____ into a _____?
45. How Much ___________ Is Too Much?
46. How to Build a Better ______________
47. How the Experts Choose _____________________.
48. How to ________ in/by ___________

AIDA PRINCIPLE
49. How to _____________ in ____ Easy Steps
50. How to Improve ____________
51. How to Make ____________
52. How to Protect Your _____________
53. How Would You Handle _____________?
54. How Would You Like __________?
55. Imagine, __________
56. Imagine Yourself ___________
57. It Pays to ______________
58. Learn How to _________
59. Little Know Ways to _______________
60. Master ___________ to _____________
61. Now You Too Can Have ___________________
62. New ___________ Make _____________ Irresistible to ______________.
63. Put ____________ to Work for You
64. Salvage Your ___________ After ___________
65. See Just How Easy it is to ________________
66. Simple Methods to Attract ________________
67. Surviving _______ Critical _______________ Mistakes
68. Take the Guesswork out of _________________
69. Tapping Into Your Hidden _________________
70. Tempting ____________ [target audience] Should Avoid Like The Plague
71. The [target audience’s} Best Kept Secret ___________
72. The Easiest Way to _______________
73. The Lazy [Insert type of person: Man’s, Woman’s, Homemaker’s] Way to ___________
74. The ___________ of Your Dreams
75. The _____________ You Always Wanted
76. The Next Best Thing to _____________
77. The Perfect Alternative to ____________
78. The Secret(s) to ____________
79. The Healing Power of _____________
80. The Truth about ___________
81. This Is Why _______ Should (Shouldn’t) ______________
82. Tired of ___________?

AIDA PRINCIPLE
83. Transforming Your ___________ Into ____________ For More _____________
84. Top _______ Reasons Why _________
85. Unlocking The Door To __________________.
86. Unlock the Secrets of _____________
87. What You Need to Know about __________
88. Who Else Wants to ___________?
89. You Don’t Have to Be _______________ to _______________
90. Your _________ is in Serious Danger

AIDA PRINCIPLE

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