Scribd
Upload
295 views3 pages

9 Cold Email Copywriting Formulas That Boost Response

This document outlines 9 cold email copywriting formulas that can boost response rates. The formulas focus on highlighting problems the recipient may be facing, presenting solutions others have used, and offering low-friction ways to learn more such as a short video demonstration. They emphasize social proof by referencing what others in similar situations are doing and contrasting the recipient's current process with faster, easier alternatives.

Uploaded by

Jack Ruddenklau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
295 views3 pages

9 Cold Email Copywriting Formulas That Boost Response

This document outlines 9 cold email copywriting formulas that can boost response rates. The formulas focus on highlighting problems the recipient may be facing, presenting solutions others have used, and offering low-friction ways to learn more such as a short video demonstration. They emphasize social proof by referencing what others in similar situations are doing and contrasting the recipient's current process with faster, easier alternatives.

Uploaded by

Jack Ruddenklau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

9 Cold Email Copywriting Formulas That Boost Response Rates

1. Social Connection - Desired Outcome - Context

Example:

Hi John - I came across your name through our work with Sean Emberley,
Sales Ops Analyst at Planview.

He’s running payment calculations for 150 reps reps in 2 hours with eight
comp plans - 99% payment accuracy.

Since you have 100+ reps, I thought you might be interested too.”

2. Before - After - Solution - Proof

Example:

"John - does calculating and running variable comp for 100+ payees @
ACME take 5+ hours? My condolences :-). Imagine cutting 5 hours into 5
min. (You don’t have to imagine it - 3-minute DEMO VID URL)."

Are you open to reviewing your options for determining payouts?”

3. Proactively address common objections: I don't have time. This won't


work for me. I don't believe you. I don't want to meet with a salesperson.

Example:

"John - You can determine payouts for 100+ reps with 98% payout
accuracy even if rules are messy -stuff like no contracts, no software, comp
plans tied to multiple things, ramp periods, estimation, etc. (3 min DEMO
VIDEO URL)"

The Badass B2B Growth Guide - Josh Braun


4. Observation - Illumination Question - Cost of Doing Nothing

Example:

"John - Noticed you have 100+ reps. (Yes, I count reps for a living :-) Have
you tried automating comp payouts so you don't have to spend a lot of time
getting data out of Salesforce?”

“John - Looks like you have 150+ reps. Have you considered automating
comp payouts to reduce errors? ACME is seeing accuracy over 98%. No
time spent getting data out of Salesforce.”

5. The Cliffhanger.

Example:

"John - Gong shed Excel & Crystal Reports - they’re seeing zero
complaints from reps re their calculations or statements. Payees preview
updated pay statements as deals close. Open to seeing a 2 minute video
on how they did it?”

6. Problem - Agitate - Solve - Proof

"Steve, are you spending 2-3 biz days copying/pasting + getting data out of
Salesforce to run variable calculations?

Over 4k Sales Ops Analysts are running calculations for 150+ payees in
2.1 hours.

See how: (DEMO vid URL)."

The Badass B2B Growth Guide - Josh Braun


7. Trigger - Contrast - Social Proof

Example:

"Steve - End of Q4. You have 100+ commission statements to run. My


condolences :-).

Sales Ops Analysts at X & Y are running variable comp for 150+ payees in
2 hours compared to 3 days before - accuracy within 1% even with
adjustments/kickers based on various loan products.

Want to know how they're doing it?"

8. Social Proof - Desired Outcome - Objection

Example:

“Hey Pete - Sean Emberley, Sales Operations Analyst at Planview, is


calculating/running payouts for 120+ payees in 2 hours with 99% accuracy.
Even with adjustments for kickers based on various loan products.

Thought you might be interested since you have 100+ payees.”

9. Desired Outcome - Context - Low Friction Offer

Example:

“Hey John - Built an app that runs payment calculations for 150 reps reps in
2 hours with eight comp plans - 99% payment accuracy. Since you have
100 reps I thought you might be interested. Open to a 2 minute video so
you can see how it works?”

The Badass B2B Growth Guide - Josh Braun

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy