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Fashion Brand

The document outlines the key areas a new fashion brand owner needs to consider when starting their business, including developing a company overview, brand identity, creative process, and release plan. It provides checklists of elements to cover for each area, such as defining the target customer, visual identity, brand values, trend forecasting, publications strategy, and marketing channels. The purpose is to ensure the new fashion brand has strong foundations and is well-positioned for success against competitors from its first product launch.

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259 views1 page

Fashion Brand

The document outlines the key areas a new fashion brand owner needs to consider when starting their business, including developing a company overview, brand identity, creative process, and release plan. It provides checklists of elements to cover for each area, such as defining the target customer, visual identity, brand values, trend forecasting, publications strategy, and marketing channels. The purpose is to ensure the new fashion brand has strong foundations and is well-positioned for success against competitors from its first product launch.

Uploaded by

api-330704138
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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FASHION BRAND – WHAT I NEED TO DO

As this is my first time creating a fashion brand, I need to find out all the areas I need to have
covered in detail to ensure it has a strong base and is on track to be successful against its
competition when I release the first item. To figure this out, I have looked at an article talking with
Sarah Donofrio, a fashion and print designer that has successfully set up her own clothing lines and
other ventures within the industry, which essentially talks through setting up a fashion brand.
Through watching the interview and reading the article, I have formulated the list below that will
guide me through all the areas I need to cover and will work through the necessary points as a
checklist, adding the associated information next to it as I work through the project.

COMPANY OVERVIEW

 Who you are as a company and what you plan to do


 Market analysis that gives industry overview
 How competitive it is and where you fit in
 The gap the industry has and how your company aims to fill the gap
 Customer Segmentation - Outline your ideal customer and target audience
 Marketing Plan - Strategize how, when and where you’ll be reaching ideal customers

BRAND IDENTITY (THINK OF THIS AS AN INTRICATE PERSONALITY)

 Visual Identity – logo, brand colours, typography and photography style, website look
 Brand Voice - how you’ll speak to your audience through marketing and tone of voice
 Brand Story - the narrative of why your brand exists and its mission (people remember
stories more than facts and figures s so this is an opportunity to make an emotional
connection with the audience) why am I starting this brand? What makes me different? Why
the world needs my brand?
 Brand Values

CREATIVE PROCESS AND INSPIRATION

 Season & Collections – Seasonless fashion (aims to slow down the impact socially and
environmentally the fashion industry has)
 Trend Forecast – research fashion,music, culture trends around you - watching trends is
extremely important but also hone in on your strengths and be true to your own design
 Garment Flats – before making the product sketch up flats and use a model that
represents your target audience when testing an item for fitting

RELEASE

 Publications - what publications you’ll go after and how you’ll build anticipation on social
media
 Marketing Plan – email marketing, social media marketing, pr, stylists, influencers

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