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Kodak SWOT Analysis: Strengths Weaknesses

Kodak was once a leader in photography but failed to adapt to technological changes brought by digital photography. The document recommends that Kodak should have conducted a SWOT analysis to assess its internal strengths and weaknesses and external opportunities and threats. A SWOT analysis for Kodak is then presented, identifying strengths in digital imaging and printing but weaknesses in corporate culture and revenues, as well as opportunities in online photo services but threats from economics and mobile devices.

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Lady Khen Losabia
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349 views1 page

Kodak SWOT Analysis: Strengths Weaknesses

Kodak was once a leader in photography but failed to adapt to technological changes brought by digital photography. The document recommends that Kodak should have conducted a SWOT analysis to assess its internal strengths and weaknesses and external opportunities and threats. A SWOT analysis for Kodak is then presented, identifying strengths in digital imaging and printing but weaknesses in corporate culture and revenues, as well as opportunities in online photo services but threats from economics and mobile devices.

Uploaded by

Lady Khen Losabia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Losabia, Lady Khen BSTM 302-A

1. Give the variable/s of environmental scanning which is/are present in the given case study.

 The variable of environmental scanning which present in the case study is the societal
environment, specifically the technological forces because as what mentioned in the case,
Kodak grew rapidly on the back of research and patents that set the standards for decades.
However, the company failed to adapt to new market conditions brought by the innovation in
technology and other society related factors.

2. Explain the most appropriate industry analysis tool which could have been employed by Kodak
to avoid the said organizational problem.

 The most appropriate industry analysis tool which could have been employed by Kodak to avoid
the said organizational problem is the SWOT analysis because this tool could help the Kodak
Company to assess their internal and external environment that may result to identification of
possible strengths, weaknesses, opportunities, and threats for their company. This method will
helped Kodak to have formulated the related plans and courses of action that may the company
adopt the market trends and of course to retain its superior competitive position in the market.

3. Perform an industry analysis for Kodak based on the present context, using your recommended
method or tool in item#2.

Kodak SWOT analysis:

STRENGTHS WEAKNESSES
 The digital imaging  Conflicting corporate culture
 The high speed printing  Decreasing sales revenue
 Remaining intellectual property

OPPORTUNITIES THREATS
 The online photo sharing and/or storage  Economic conditions
 The new alliances  Photographic capabilities of mobile devices

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