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E-Commerce Solved MCQs (Set-2)

This document contains 50 multiple choice questions about e-commerce. The questions cover topics such as the advantages of B2B e-commerce, factors that influence industry attractiveness, security mechanisms, types of e-commerce marketplaces, and different online advertising methods. The questions are followed by single letter answers. The document is providing a quiz on key concepts in e-commerce.

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Shailendra Singh
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719 views6 pages

E-Commerce Solved MCQs (Set-2)

This document contains 50 multiple choice questions about e-commerce. The questions cover topics such as the advantages of B2B e-commerce, factors that influence industry attractiveness, security mechanisms, types of e-commerce marketplaces, and different online advertising methods. The questions are followed by single letter answers. The document is providing a quiz on key concepts in e-commerce.

Uploaded by

Shailendra Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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E-Commerce MCQs [set-2]

26. Which of the following are advantages normally associated with B2B e-
commerce?
A. shorter cycle times
B. reduction in costs
C. reaches wider audiences
D. all of the above
Answer: D

27. If the threat of substitute products or services is low it is a(n):


A. disadvantage to the supplier
B. advantage to the buyer
o m
C. advantage to the supplier
. c
D. none of the above te
Answer: C a
q M
c
28. The threat of new entrants is high when it is:
M
A. hard for customers to enter the market
B. hard for competitors to enter the market
C. easy for competitors to enter the market
D. easy for customers to enter the market
Answer: C

29. If it is easy for competitors to enter the market, the threat of new entrants is
considered:
A. high
B. low
C. more
D. less
Answer: A

30. An industry is less attractive for suppliers when the rivalry among existing
competitors is:
A. high
B. low
C. more
D. less
Answer: A

31. Unique value auction is mainly applies to?


A. new products
B. second hand products
C. engineering products
D. none of the above
Answer: B

32. Paisapay is facilitated in


A. ebay.co.in
B. amazon.com
C. flipkart.com
D. none of the above
Answer: A

33. Which of the following is a useful security mechanism when considering


business strategy and IT?
A. encryption
B. decryption
C. firewall
D. all the above
Answer: D

34. Which of the following is not related to security mechanism


A. encryption
B. decryption
C. e-cash
D. all the above
Answer: C

35. A product or service that customers have come to expect from an industry,
which must be offered by new entrants if they wish to compete and survive, is

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known as a(n)?
A. switching costs
B. loyalty programs
C. entry barriers
D. affiliate programs
Answer: C

36. Which of the following statements accurately reflect the impact of technology?
A. technology has caused buyer power to increase
B. technology has lessened the entry barriers for many industries
C. technology has increased the threat of substitute products and services
D. all of the above
Answer: D

37. A business cannot be all things to all people. Instead, a business must:
A. identify target customers
B. identify the value of products/services as perceived by customers
C. all of the above
D. none of the above
Answer: C

38. How the transactions occur in e-commerce?


A. using e-medias
B. using computers only
C. using mobile phones only
D. none of the above
Answer: A

39. Which type of products is lesser purchased using ecommerce?


A. automobiles
B. books
C. softwares
D. none
Answer: A

40. A business competing in a commodity like environment must focus on which of


the following?

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A. price
B. ease / speed of delivery
C. ease of ordering
D. all of the above
Answer: D

41. Which of the following refers to creating products tailored to individual


customers?
A. customization
B. aggregation
C. direct materials
D. reverse auction
Answer: A

42. Materials used in the normal operation of a business but not related to primary
business operations are called what?
A. supplies
B. direct materials
C. indirect materials
D. daily stuff
Answer: C

43. Amazon.com is well-known for which e-commerce marketing technique?


A. banner ads
B. pop-up ads
C. affiliate programs
D. viral marketing
Answer: C

44. What is the name given to an interactive business providing a centralized


market where many buyers and suppliers can come together for e-commerce or
commerce-related activities?
A. direct marketplace
B. b2b
C. b2c
D. electronic marketplace
Answer: D

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45. Which form of e-marketplace brings together buyers and sellers from multiple
industries, often for MRO materials?
A. horizontal
B. vertical
C. integrated
D. inclined
Answer: A

46. Which form of e-marketplace brings together buyers and sellers from the same
industry?
A. horizontal
B. vertical
C. integrated
D. inclined
Answer: B

47. Which type of add appears on a web page?


A. pop-under ad
B. pop-up ad
C. banner ad
D. discount ad
Answer: C

48. What type of ad appears on top of a web page?


A. pop-under ad
B. pop-up ad
C. banner ad
D. discount ad
Answer: B

49. What type of ad appears under a web page?


A. pop-under ad
B. pop-up ad
C. banner ad
D. discount ad
Answer: A

50. Which, if any, of the following types of ads are people most willing to tolerate?

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A. pop-under ad
B. pop-up ad
C. banner ad
D. none of the above
Answer: D

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