Scribd
Upload
48 views20 pages

2013 Packaging and Labeling

The document discusses the key aspects of packaging and labeling including the main functions of packaging which are promoting and selling the product, defining product identity, providing information, expressing customer needs, ensuring safe use, and protecting the product. It also discusses labeling and its main functions of informing customers about a product's contents and giving directions for use.

Uploaded by

Jeet Kahar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
48 views20 pages

2013 Packaging and Labeling

The document discusses the key aspects of packaging and labeling including the main functions of packaging which are promoting and selling the product, defining product identity, providing information, expressing customer needs, ensuring safe use, and protecting the product. It also discusses labeling and its main functions of informing customers about a product's contents and giving directions for use.

Uploaded by

Jeet Kahar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

PACKAGING

AND LABELING
PACKAGING
The package = physical container or wrapping for a product
It is an integral part of product planning and promotion
◼ 10% of the retail price is spent on developing,
designing, and producing just the package
Companies sometimes change packaging to update their
image and reach a new market
GOING BACK TO THE ORIGINAL
PACKAGING
⦿ Packaging is the science, art and technology
of enclosing or protecting products for
distribution, storage, sale and use.
TYPES OF PACKAGING
⦿ Primary packaging
⦿ Secondary packaging: group primary
packaging.
⦿ Tertiary packaging: bulk handling,
warehouse storage and transportation
FUNCTIONS OF PACKAGING

1. Promoting and Selling the Product

2. Defining Product Identity

3. Providing Information

4. Expressing Customer Needs

5. Ensure Safe Use

6. Protecting the Product


The Keys to Product Packaging
1. PROMOTING AND SELLING THE PRODUCT

Attractive, colorful, and


visually appealing packages
have promotional value

A well designed package is a


powerful selling device
because it helps the
product stand out from its
competitors
1. PROMOTING AND SELLING THE PRODUCT

Mixed Bundling –
packaging different
products or services
together
Usually the bundle price
is cheaper than buying
them individually

Price Bundling – two or


more similar products
are placed on sale for
one package price
2. DEFINING PRODUCT
IDENTITY
Packaging is sometimes used to
promote an image such as
prestige, convenience, or status

Can be a crucial part of the


marketing strategy,
particularly in advertising
3. PROVIDING INFORMATION
◼ Gives customer useful
information on:
directions for using the
product
its contents
product guarantees
nutritional value
potential hazards
4. EXPRESSING CUSTOMER NEEDS
When designing packages, companies analyze
customer lifestyles and create packaging that
meets their needs for size and convenience

Packages often come in various sizes


Family size
Single serving
5. ENSURE SAFE USE
Proper packaging helps to eliminate
potential injuries or misuse of a
product
Formerly glass containers are now
plastic
Childproof caps
Tamper resistant packages
⚫ Blisterpacks – packages with preformed
plastic molds surrounding individual
items arranged on a backing
6. PROTECTING THE PRODUCT
◼ Must protect during shipping, storage, and
display
◼ Prevent or discourage from tampering
◼ Prevent shoplifting
◼ Protect against breakage and spoilage
AIR TO SPARE
⦿ Do you ever get frustrated when you buy
something and the package if filled with
more air than product?

Air To Spare
PACKAGING TRENDS
Aseptic Packaging –technology that
keeps foods fresh without
refrigeration for extended periods

Usually used to package food products


◼ canning
◼ bottling
PACKAGING TRENDS

Environmental Packaging
– recycled material,
less plastic, and safer
for the environment

Sun Chips Ditching New


Bag
PACKAGING TRENDS

Cause Packaging – promote social and


political causes
◼ May be totally unrelated to the product
LABELING
Label – an identification tag, wrapper,
seal, or imprinted message that is
attached to a product or its package

⦿ Main function is to inform customers


about a product’s contents and give
directions for use
⦿ Protects businesses from legal liability
if someone if injured while using the
product
THREE KINDS OF LABELS
1. Brand Label – gives brand name and
trademark or logo

2. Descriptive Label – give information about


product use, construction, care,
performance, and other features

3. Grade Label – states the quality of a


product
FUNCTIONS OF LABELING
⦿ Identify brand
⦿ Provide instructions
⦿ Used for marketing
⦿ Details of ingredients
⦿ Identifies manufacturer of product
⦿ Price variations are avoided.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy