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Ayushi-Jain CV 2021

Ayushi Jain is an Indian national with extensive work experience in content writing and marketing roles. She has worked at organizations such as Humans of Bombay, Ashoka University, Procter & Gamble, and Stepup. Her work includes interviewing people, writing stories, managing campaigns, developing marketing strategies, and more. She holds an MSc from the University of Warwick and a BA in Psychology from Ashoka University. Additionally, she founded her own nonprofit called Ruhi and has conducted research on topics such as domestic violence and business models.

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Kumar Varun
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105 views1 page

Ayushi-Jain CV 2021

Ayushi Jain is an Indian national with extensive work experience in content writing and marketing roles. She has worked at organizations such as Humans of Bombay, Ashoka University, Procter & Gamble, and Stepup. Her work includes interviewing people, writing stories, managing campaigns, developing marketing strategies, and more. She holds an MSc from the University of Warwick and a BA in Psychology from Ashoka University. Additionally, she founded her own nonprofit called Ruhi and has conducted research on topics such as domestic violence and business models.

Uploaded by

Kumar Varun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ayushi Jain Nationality: Indian Email: ayushijain96@gmail.com LinkedIn: https://www.linkedin.

com/in/ayushijainiyoushe

WORK EXPERIENCE

Humans of Bombay Senior Content Writer


Mumbai, India, 2020 Humans of Bombay is a social media platform which tells stories of thousands of people around the world.
o Promoted to Content Head in 6 months– Interviewed 1000 people on subjects like relationship and familial issues, body
shaming and grief and wrote their stories
o Managed interns and junior writers– training, editing, supervising
o Headed 3 campaigns- Women’s Day, Mental Health Awareness and LGBTQIA campaign
o Worked closely with the BD team on collaborations with companies like PayPal, UN, Amazon and Tinder

Ashoka University Teaching Assistant


New Delhi, India, 2017 Ashoka University is a private university with a focus on liberal arts.
o Managed a class of 30 students and organised in-class activities to encourage participation, tutor sessions after class
o Assisted in designing the clinical psychology undergraduate level 200 course with teacher
o Designed and conducted two lectures on eating and substance-use disorders using interactive learning techniques
o Received a distinction (A+) for the TA Course

Procter and Gamble Marketing Intern


Mumbai, India, 2016 Procter and Gamble is a multi-national FMCG company that creates FMCG brands.
o Created and wrote content for Procter and Gamble’s Whisper campaign, one of largest campaigns in health and hygiene
o Used personal experiences to share stories both men and women could relate to, reaching a viewership of 10,000 people
o Interviewed people in neighbouring villages to understand the taboo against menstruation in India in greater depth

Stepup Social Media Marketing Consultant


London, UK, 2019 Stepup is a non-profit that aims at reskilling refugees and connecting them to opportunities that pay.
o Helped develop the company’s website to attract potential clients–scripted and edited videos for the website
o Developed online marketing strategies based on extensive research on marketing strategies for non-profits

IMRB International Marketing Intern


Bengaluru, India, 2016 IMRB International is a market research, survey and business consultancy firm.
o Collected, tabulated and presented data obtained from field research with clients: used by team to create client reports
o Edited videos of client research for internal usage by team to enhance their portfolio demonstrating client relations
o Enhanced process efficiency by organising qualitative research with respect to client and company schedules

Ashoka University Outreach Intern


New Delhi, India, 2017 Ashoka University is a private university with a focus on liberal arts.
o Conducted research on target customers and effective channels to spread awareness about Ashoka University
o Developed and executed a marketing strategy given the available resources to expand its reach in the UK

McCann Advertising Intern


Bengaluru, India, 2014 McCann is a global advertising agency network.
o Created mood boards for Indian tea brands
o Received professional advice on scripts written for the advertisements of the tea brands
EDUCATION

o University of Warwick (’18- ‘19): Master of Science (MSc) in Innovation and Entrepreneurship, graduated with Merit
o Ashoka University, Delhi, India (’17-’18): PG Diploma in Research & Advance Studies, CGPA: 3.62/4 (Dean’s List) Graduated with Cum Laude Award
o Ashoka University, Delhi, India (’14-’17): Bachelor of Arts (BA) in Psychology, CGPA: 3.68/4 (Dean’s list) Graduated with Cum Laude Award
o Mallya Aditi International School, Bangalore, India ('12-'14): A-levels equivalent: Score: 92%; 1st rank in Psychology (98%)
o National Public School, Bangalore, India ('05-'12): GCSE equivalent: CBSE (X); CGPA 9.4/10

ENTREPRENEURIAL EXPERIENCE

Ruhi Founder
New Delhi, India, 2017-2018 Ruhi is a non-profit initiative which connects volunteers with help staff members from rural parts of New Delhi, allowing
an exchange of skills such as language, computer skills, numerical skills and so on to the beneficiaries.
o Founded the initiative based on extensive research on the mental health of staff members belonging to rural India
o Recruited core team– now run by juniors.
o Coordinated with the administration to allow staff members to be granted 2 hours a day dedicated to learning
o Conducted regular meetings with tutors and beneficiaries and reviewed progress reports to measure progress

RESEARCH

o Conducted independent research on the relationship between domestic violence and mental health among women of the rural sector (2017-2018)
o Authored an MSc dissertation titled “Designing a Business Model for a Start-up Video Editing Service” –critical analysis of the video editing industry through
the lens of competitors’ business models and internal and external factors affecting the business. Conducted rigorous primary and secondary research with
statistical data analysis (2019)
o Co-authored article titled “Cultural differences between Indian & US college students on attitudes toward celebrities published in the Journal of Studies in Social
Sciences (2017)
o Trained with Genpact Centre for Women’s Leadership: qualitative analysis of women’s experiences in the corporate sector (2016)

EXTRA-CURRICULAR

o Trained in Western classical vocals from the William Joseph International Academy of Performing Arts (2008-2013)
o Trained in Gymnastics from the Reset Lab, London (2019)
o Featured in a TikTok commercial (2019) o Featured in a Nintendo commercial (2020)
o Acted in a British Feature Film: “The Moment Trap” (2019)
o Played the lead role in the film ‘Cost of Freedom’
o Featured in a British skin care cream (“Acnecide”) commercial (2019) o Performed in ad film “The Indian Gangnam Style” (2014)
o Editor and content writer of the Ashoka University student journal (2014-2017)
o Agasthya Foundation: Taught English and Math to students between ages 9-15 (2012-2014)
o India Forward: Conducted dancing and drawing classes at an orphanage called Reaching Hand (2014-2015)

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