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Create A Lineup of Offers Your Dream Clients Will Love

The document describes a value ladder planning process for creating a lineup of offers for clients. It involves starting with defining a "Bullseye Offer" that solves the client's main problem. Then working backwards, a "Lead Offer" should solve the problem partially at a lower price point. A "Intro Offer" should be a digital product to establish trust. Finally, a "Free Offer" should be offered in exchange for signing up to the email list and provide initial value. Each subsequent offer should logically relate to and progress towards the Bullseye Offer.

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Hosam Mohamed
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186 views5 pages

Create A Lineup of Offers Your Dream Clients Will Love

The document describes a value ladder planning process for creating a lineup of offers for clients. It involves starting with defining a "Bullseye Offer" that solves the client's main problem. Then working backwards, a "Lead Offer" should solve the problem partially at a lower price point. A "Intro Offer" should be a digital product to establish trust. Finally, a "Free Offer" should be offered in exchange for signing up to the email list and provide initial value. Each subsequent offer should logically relate to and progress towards the Bullseye Offer.

Uploaded by

Hosam Mohamed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Create a lineup of

offers your dream


clients will love.
THE VALUE LADDER PLANNER

start here

Bullseye Offer
It all starts here. What’s the big, painful problem you solve for your clients?

Your Bullseye Offer is where you’re leading people to, your final destination. It should solve your
dream client’s problem all of the way.

What do you need to include, create, or do to get them the result, outcome, or transformation
they desire?

It’s your process and they’ll come to you to follow it because it’s the result they’re after.
THE VALUE LADDER PLANNER

stEP #2

Lead Offer
Your Lead Offer is a 1-1 service that solves your dream client’s problem part of the way at a
lower price than your Bullseye Offer.

Think about the initial steps you take with clients. You want to turn your discovery process into
a service that provides a standalone value whether they continue forward with you or not. Set
them up for success either way, but you’ll want to pitch your Bullseye Offer when your work
together is wrapping up.

Examples: Roadmapping session, playbook, strategy, done-for-you calendar or plan.


THE VALUE LADDER PLANNER

stEP #3

Intro Offer
Your Intro Offer should be an “evergreen” digital product that helps you turn a member of your
audience into a customer quickly. The objective is to establish trust and prime them for
purchasing a 1-1 service.

Your Intro Offer should logically relate to your Lead & Bullseye Offers and should help your
dream client solve their problem part of the way, giving them a “quick win.” Your Intro Offer
should NOT require your 1-1 time and should be priced at $50 less.

Examples: Masterclass, workbooks, eBooks, tutorials, templates, swipe files...


THE VALUE LADDER PLANNER

stEP #4

Free Offer
Your free offer should naturally relate to your Intro, Lead, & Bullseye offers. If you’ve
ever wondered what to create for a “freebie offer” – it’s probably because you didn’t
know where you were leading people to. This is why we start with your final destination
(your Bullseye Offer) and work our way back.

Your freebie is something you’ll offer in exchange for signing up for your email list.
Solve their problem a tiny bit of the way, give a “quick win,” and keep it simple.

Examples: Checklists, mini course or challenge (via email), templates, workbooks...

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