ENTREPRENEURSHIP

A STEM/BUSINESS PLAN

The Faculty of the Senior High School Department

In Partial Fulfilment of the Requirement for the Subject Entrepreneurship in Science,

Technology, Engineering and Mathematics (STEM) Strand

Erica Marie Fabrigas

Diane B. Osing

May 2021
 Business Plan

(LOGO)

E&D Coffee Jelly

Purok-Guijo
Brgy.Anakan Gingoog City

Owned by:
Erica Marie H. Fabrigas
Diane B. Osing
 Introduction

Coffee has been transformed into many unique designs to heighten the
enjoyment of coffee lovers everywhere, and also to attract more people to the
coffee culture itself. What better way to try something new, after all, our mission is
to provide and serve Gingoognoons the best and unforgettable texture coffee jelly
in the town.

E&D coffee jelly is the combination of coffee and gelatin creates that the
perfect balance of being not too sweet but also not too bitter. What's more amazing
is that the blend of coffee, cream and gelatin really manages to convert simple
coffee into an outstanding delicacy. It is lively and chewy, and also gives a bitter
but a sweet taste at the same time. Plus, it is a friendly pocket that everyone can
afford for only (peso sign) 35.00 you can already have a bottle of coffee jelly.
While, studying, reading, talking with firends, or vibing alone, coffee jelly will
accompany you and enjoy every moment.

The business has a capital worth (peso sign) 300.00 for the ingredients, empty
bottles, and delivery expenses. It is located at Brgy. Anakan Gingoog City. Due to
pandemic, we cannot sell the products face-to-face,however no need to worry
throught social media apps you can always connect with us!

If you're looking for the best coffee in our city, the journey won't be hard
and long. Even then, E&D coffee jelly will satisy your cravings. We're sure you
won't regret any one of them. To buy the coffee jelly that tastes perfect, what you
need is to call 0926782687 or message via Fb messenger Erica Marie H. Fabrigas
and Diane B. Osing for inquries!
 Business Model

PARTNER NETWORK KEY ACTIVITIES

Cow Bell condense = 1can
White sugar = 1kl.
Alpine = 1 can
STEVE COMMERCIAL Nestle Cream = 1 pack
CENTER Zang Gulaman = 4 pack
Kopiko brown coffee = 2 pack
Tapioca = ½ kl.

JUSTIN’S STORE Plastic bottles = 40

COST STRUCTURES

1 COW BELL CONDENSE 29.50

1 KL. WHITE SUGAR 47.50

1 ALPINE 57.90
1 NESTLE CREAM 57.00

4 ZANG GULAMAN 67.20

2 KOPIKO BROWN 23.00

½ KL. TAPIOCA 50.00

40 PLASTIC BOTTLES 140.00

TOTAL = 472.00
 Environmental Analysis
Location of the Business
Gingoog City is one of the arguably best location, the city is also known as
the "city of goodluck" and water falls is loacted at the north-eastern coast of the
province of Misamis Oriental, Region X. It's neigboring city are Cagayan De Oro
with 122 km from the regional and Butuan City with 74 km from the west the city
is a tropical island which it only consist two seasons: sunny and rainy days.

The business is located at one of the baranggay's that Gingoog City consist it
is at Purok- Guijo, Brgy. Anakan Gingoog City. Brgy. Anakan Gingoog City is one
of the baranggay that has a lot of trees which has a cozy environment, it also has 3
school, the elementary, high-school and senior high school which the reason why
we chose the location because it has students, teachers and workers. It is more
convenient for them to buy something refreshing that can bring them back alive
and productuve. However, due to pandemic we were not able to sell the coffe jelly
face-to-face, but forget your worries! Because you can always connect with us thru
sending dm's in fb messenger, instagram or call 09267826287 for orders and
delivery!
Trend in the Industry
Coffee is the second largest commodity next to oil, and growth is expected
to continue at a strong place for the foreseeable future.

As the summer hits, more and more people demands for refreshments drinks
such as milk tea, smoothies, energy drink and of course coffee jelly.

Another trend in coffee industry would be a different type such as cold brew.
Cold brew is a stronger coffee that is less acidic and can be enjoyed by teens, this
comes through the form of coffee jelly.

Along with taking advantage of this current trend in the industry, the E&D
coffee jelly aims to provide a wide range of selection among all the existing
beverages in the market competing with milk tea, smoothies, energy drink and
other tapioca-based products.

Customers Analysis
 A customer analysis is a critical section in a business plan. It identifies target
customers, ascertains the needs of these customers, and then specifies how the
product satisfies these needs. The target market of E&D coffee jelly comes in all
ages with enthusiasm towards coffee drinks.

 •Market Segmentation and Targeting

The E&D coffee jelly beverage is divided into two several segments.
Consumers who enjoy these products can can purchase the drink either through
house to house delivery or pick up.
While the market is already sizeable, the E&D coffee jelly aspires and
continue to grow. Gingoog City and its neighboring town like Medina has
purchased coffee jelly already.

The E&D coffee jelly targets the essential needs including: quality products
at competitive prices, first class service, strong sales and support.

It is also this small business who could most greatly benefit from marketing
services, sales support and full service product delivery providing the same quality
service like any other business.

 DEMAND ANALYSIS

The E&D coffee jelly have observed that if the price decreases the demand
of the product will increase. In conclusion, the quantity demanded is inversely
related to the price. The E&D coffee jelly has observed that if they lower the price
more people will buy, that’s why in the second season the E&D coffee jelly
expanded their price range. From 35 per bottle and small bottle for 20 pesos.

COMPETITORS ANALYSIS
 In the existing market beverages has quite taken over the market from soft
drinks like coca -cola, Pepsi and more up to cold beverages like milk tea’s ,
smoothies and juice.

As time change, the owners of E&D coffee jelly improved their product in
order to keep up with the existing competitors in the market. Change that will keep
each product fresh and on cutting-edge by adding tapioca and jelly cubes as it’s
unique twit.

•SUPPLY ANALYSIS

A rise in prices will restart in an increase in supply while a decrease in prices

will result in a reduction in supply.
The factor that has affected the E&D coffee jelly during its venture season is
the increase of prices in the supply of raw materials. The Sugar has increase its
prices resulting to the increase of prices in the coffee jelly product.

MARKET SHARE
 Market share is the percentage of an industry’s sales that a particular
company owns. Essentially, it’s the share of total industry revenue that your
business has generated from selling the product and services.

The E&D coffee jelly is a partnership firm and by that it means that both
owners of the small business will have the same amount of share over the revenue.

The calculated sale of E&D coffee jelly over the business period is
approximately 1,880.both owners received 940 as a market share.

MARKET POSITION

The positioning of the business is important to determine further ways of

development and to mark your spot in the business industry.

The E&D coffee jelly secured their market positioning by focusing on the
trends, it means that the positioning of the product corresponds to the demands of
the majority of potential clients. Trend nowadays especially in the new normal is
unique packaging and delivered in their homes.

The location of E&D coffee jelly is near high way area making it easier for
people to locate. The closer it is to the center, the bigger the revenue is. The E&D
coffee jelly also has a unique advertising by using existing social media platforms
to stir up audience/customers interest so that the business will be a trend once it
open the business.

Description of the Business

E&D coffee jelly is the combination of coffee and gelatin creates that the perfect
balance of being not too sweet but also not too bitter. What's more amazing is that
the blend of coffee, cream and gelatin really manages to convert simple coffee into
an outstanding delicacy. It is lively and chewy, and also gives a bitter but a sweet
taste at the same time. Plus, it is a friendly pocket that everyone can afford for only
(peso sign) 35.00 you can already have a bottle of coffee jelly. While, studying,
reading, talking with firends, or vibing alone, coffee jelly will accompany you and
enjoy every moment.

This is highly recommended to students, teachers or workers, especially those who

slept early without finishing their modules, task, assignement or paper works. E&D
coffee jelly will surely satisfy your cravings and will help you to live in the
moment, while making/doing your paper works you will be able to forget getting
sleepy at the meantime, finish the task.

Funding Requirements of the Business

The entrepreneurs behind the E&D coffee jelly are striving students not yet
capable funding themselves to start a business, in order to make the coffee jelly
journey possible they ask the support from their parents.

The business has its funding worth 350.00 php, entrepreneurs asked from
their parents. It is more than enough to start a business. To make it more possible,
in every batch of coffee jelly they made they'll borrow the half of the profit and
add it to the fund so they can make at least 20 bottles per session.
 Executive summary

Wealth Improvement Approaches

1) E&D coffee jelly is a competitive edge, compared to the other product, E&D
coffee jelly have a significantly higher quality, better taste. E&D coffee
jelly's current location can be arguably to be considered the best in the
market because many students, teachers and workers nowadays are likely
spending too much time on working their paper works.

2) E&D coffee jelly have a fresher and not sweet and bitter taste than the other
competitors. E&D coffee jelly offer good quality and a cheaper price that
will satisfy the customers taste and budget.

3) E&D coffee jelly are committed to continuously improving the quality offer
services and quality of our product and capabilities by applying to all
projects we undertake.
 Business description

The business provides coffee that has been transformed into many unique
designs to heighten the enjoyment of coffee lovers everywhere, and also to attract
more people to the coffee culture itself. What better way to try something new, is
that E & D coffee jelly has its perfect taste of not too sweet and bitter.

Our business aims to satisfy the needs of our customers for delicious beverage
and provide them a nutritional treat for such an affordable price.. We will channel
a friendly and pleasant atmosphere in every customer we will interact and be
productive despite of the situation where we can only communicate customers via
fb messenger, call or text messages. We will sincerely value each of our
customers.

Our customers are the students, faculty teachers and staff, and our neighbour as
our team residents in different places. We seek far and responsible profit, enough
to keep the team financially healthy for the long term and to fairly compensate the
future investors for their investments and risk.

This business is owned by the partnership of Erica Marie H. Fabrigas and Diane B.
Osing. It is located at Brgy. Anakan Gingoog City. For orders and reservations you
can contact and send us a dm via fb messenger, call and text messages
09267826287.
 Product description

Millennial's are always curious about new things. They want to experience
different things that are opposed to what they already knew, that's why to come up
to the idea we serve them the new and improved coffee jelly in town.

E&D coffee jelly is the combination of coffee and gelatin creates that the perfect
balance of being not too sweet but also not too bitter. What's more amazing is that
the blend of coffee, cream and gelatin really manages to convert simple coffee into
an outstanding delicacy. It is lively and chewy, and also gives a bitter but a sweet
taste at the same time. Plus, it is only a friendly budget where anyone can buy this
and enjoy it at home.

This is highly recommended to students, teachers or workers, especially

those who slept early without finishing their modules, task, assignment or paper
works. E&D coffee jelly will surely satisfy your cravings and will help you to live
in the moment, while making/doing your paper works you will be able to forget
getting sleepy at the meantime, finish the task.
Equipment/Material Needed

• Cooking materials/equipment’s: kettle, tablespoon, plate, mixing bowl, mixer and

can opener.

• Packaging purposes: scissors and double sided tape.

Size of the business

The business is owned by the partnership of two hardworking students that
is dependent to their parents. The business is only small and has its micro size for it
only run by two students either each of them are responsible for making the
product, delivering the product and is responsible for listing the expenses and
profits.

In addition, the term microenterprise, also known as a microbusiness, refers to a

small business that employs few people, microenterprises specialize in providing
goods or services for their local areas.
Personnel Requirement
The business requires high standards of employee in the future. To attain and
be one of the servants of the business you need to acquire the following qualities;

• Self- Discipline.

• Integrity.

• Persisistence.

• A Clear Sense of Direction.

• Decisive and Action Oriented.

• Customer service skills.

• Financial skills.

• Strategic thinking and planning skills.

• Innovative

• Analytical and problem-solving skills.

• Critical thinking skills.

Acquiring these kills and qualities does not only make way of succeeding
the business but also offers satisfaction, good treatment, calm and happy work
place.
 Organizational Plan
Organizational structures

PIC NIMO

President

Vice-President

Product Maker

Auditor

Delivery Girl

Consultant
FORM OF BUSINESS ORGANIZATION

There are four forms of business organization. These organizations are based on
some form of ownership. This choice affects a number of managerial and financial
issues including the amount of taxes the entrepreneur would have to pay.

The e&d coffee jelly is a form of partnership firm.it is a business organization that
expands beyond the capacity of a single person this organization requires join
hands together and supply the necessary capital and skills.

The advantages of partnership form includes: ease of formation, larger financial

resources, specialization, and balanced approach feasibility of operations,
protection of minority, interest, personal incentives and direct supervision and
capacity for survival and Business secrecy.

The foregoing description reveals that partnership form of organization is

appropriate for medium-sized business like the E&D coffee jelly that requires
limited capital, pooling skills and judgment.

LIABILITY OF THE OWNER

The liability of owners is a concept for small business owners to understand as it

describes their personal vehicle responsibility for business debts and lawsuit.

The e&d coffee jelly is a form of partnership firm meaning both honor or partner is
personally liable for all debts and judgment against the partnership as a whole
regardless of whether the debt was incurred by the organization or one of the
individual partners.
The liabilities can be divided into two different types:

1. Money that the business has accumulated during the running business.
2. Money that the company has borrowed or owes to creditors.

The E&D coffee jelly both shared the exact amount of liability at the end of the
small business journey.

Role of the owner

This business is owned by the partnership of Erica Marie H. Fabrigas and
Diane B. Osing. Both owners are striving students and dependent to their parents.

The role of the owners is to aim the satisfaction of the needs of customers for
delicious beverage and provide them a nutritional treat for such an affordable price.
The owners also ensure to have a safety, clean and happy work place.

Proposed salary
E&D coffee jelly is a business that serves delicious beverage and provide
them a nutritional treat for such an affordable price. It is a coffee that is blend of
coffee, cream and gelatin that manages to convert simple coffee into an
outstanding delicacy.
The business proposed a minimum salary worth (peso sign) 200.00 minimum,
depending to how much plastic bottle of coffee jelly sold.

The E&D coffee jelly is still a striving business, a minimum wage of 200
pesos is offered as the proposed salary. The covered job with that proposed salary
is only for delivery and packing of product. Tips and delivery fee given from
customers will automatically give to the personnel.
 Marketing Plan

Product

The business provides coffee that has been transformed into many unique
designs to heighten the enjoyment of coffee lovers everywhere, and also to attract
more people to the coffee culture itself. What better way to try something new, is
that E & D coffee jelly has its perfect taste of not too sweet and bitter.

What's more amazing is that the blend of coffee, cream and gelatin really manages
to convert simple coffee into an outstanding delicacy. It is lively and chewy, and
also gives a bitter but a sweet taste at the same time. Plus, it is only a friendly
budget where anyone can buy this and enjoy it at home!

Place

The business is located at one of the baranggay's that Gingoog City consist it
is at Purok- Guijo, Brgy. Anakan Gingoog City. Brgy. Anakan Gingoog City is
one of the baranggay that has a lot of trees which has a cozy environment, it also
has 3 school, the elementary, high-school and senior high school which the reason
why we chose the location because it has students, teachers and workers. It is more
convenient for them to buy something refreshing that can bring them back alive
and productive. However, due to pandemic we were not able to sell the coffe jelly
face-to-face, but forget your worries! Because you can always connect with us thru
sending dm's in fb messenger, instagram or call 09267826287 for orders and
delivery!
Price

Our business aims to satisfy the needs of our customers for delicious
beverage and provide them a nutritional treat for such an affordable price.E&D
coffee jelly is a beverage drink that is friendly in our pocket. It has a price of (peso
sign) 35.00, it is not pricy and worth the cash!

Promotion

Entrepreneurs used an alternative way to promote the product since we are

now facing in the amidst of pandemic. They make used of social media namely:
Facebook, Instagram and Twitter to channel customers, and promote their products
faster and effecient. The entrepreneurs also joined Gingoog Online Market place to
post their products, convince and persuade buyers to buy the products. They also
used the common strategy which is to make an advertisement, so buyers can still
see how amazing an ordinary coffee turn into an outstanding one.

People

Entrepreneur's target are the people that are dealing to school stuffs namely:
teachers, students and co-workers that are involved in acads. Employee in the
business are only the two owners of the business. The one who is in charge in
delivery is Ms. Diane B. Osing and the one who is responsible in entertaining their
buyers is Ms. Erica Marie H. Fabrigas.
Packaging

E&D coffee jelly used empty plastic bottles that are clean and safety,
stickers that indicate our deepest gratitude to the buyers "thank you", crafts that
adds beauty in our product and bolsita. E&D coffee jelly's packaging does not only
aim to look beautiful but also clean and presentable to the buyers.

Positioning

E & D coffee jelly is an ordinary coffee thats been transformed to heighten

and attract coffee lovers. It is the combination of coffee and gelatin creates that the
perfect balance of being not too sweet but also not too bitter. It aims to satisfy the
needs of customers and serve delicious beverage, provide them a nutritional treat
for such an affordable price.
 Operational Plan

Evaluation of Suppliers

This evaluation consists of a series of questions based on parameters like

competency, capacity, consistency, quality etc.with a view to assessing the
suppliers to ensure the best production of coffee jelly.

The E&D coffee jelly looks into the aspects of evaluating the supplier before being
appointed. These are the Cs:

•Capacity – Does the supplier have the bandwidth to deliver?

•Consistency – Is there a consistent output from the supplier?
•Control of process – Does the supplier offer flexibility and have systematic
control over his/her process?
•Cost – Are the products and services offered by him/her cost-effective?
•Culture – Does the supplier have a good work culture and market reputation?
•Clean – Does the supplier have a legal license, doesn’t favor uncertified
professionals and is risk management certified?
Purchased Procedure

Like individuals, businesses and organizations need to purchase goods and services
to meet their needs on a regular basis. And also like individuals, businesses
absolutely need a formalized purchasing process if they want to extract maximum
value from every dollar they spend.
1. Needs Analysis – The E&D coffee jelly analysed all the possible resources for
the raw materials in purchasing the items needed with low prices and high quality.

2. Purchase Order Review and Approval - Approved purchase orders are sent to
accounting to verify the funds exist in the appropriate budget to cover the
requested goods and services.

3. Shipping and Receiving - The supplier delivers the goods or services within the
agreed-upon timeframe. Once they’ve been received, the purchaser carefully
reviews the goods and services to ensure they’ve received what was promised, and
notifies the vendor of any issues.

4. Accounting Records Update - Completed orders are recorded in the small

business’ books, and all documents related to the transaction are securely stored in
a centralized location.
Storage and Inventory Control
Managing the business stock is an essential part of managing the state of the
business. It is important to know the availability of stocks and where they are and
how much each item is available. It will help reduce inventory investment and
minimize handling cost without adversely impacting customer satisfaction levels.
• Reduce food waste
• Prevent under- ordering
• Deter theft
• Monitor the business health
• Choose specific employees to regularly do inventory
• Set a specific day and time to place orders
• Create a guide for placing orders
• Stay involved in the proces
• Have your order guide with you when you place your order
Sales Procedures
The sales procedures of the business is through internet. Entrepreneurs used
social media as a way to channel customers and promote E&D coffee jelly. They
used Facebook, Instagram and Twitter app to boost their sales and joined Online
Market place, it’s a page that gives opportunity to communicate with the buyers.
It’s easier, faster and convenient. However, what's make it difficult is that we need
to delivery or meet up the products, since sales procedures is only done through
virtual.
 PRODUCTION PLAN

Production Schedule
The production of E&D coffee jelly runs from Friday to Sunday. Since both
of the owners of the coffee jelly business are students there only time for
production is during end of week days. The time consumed in the production of
coffee jelly range from 45 minutes to 1 hour depends on the size of production.

5
4
3
2
1
0
Series 1

Saturday Monday Sunday

Production Process

The production process of coffee jelly range from 45 min. to 1 hr. depends on the
size of production.

1. Raw Materials – The sellers must obtain the needed raw materials for the
production.

2. Cooking the Jelly- jelly is one of the main ingredients of the product. It must
be cooked according to the given instructions.

3. Coffee and Milk- coffee and milk must be mixed together with the
appropriate amount of each substance to ensure a good taste results.

4. Packing- after the mixture of coffee and milk. The sliced coffee jelly is put
inside the bottle container then the right amount of the milk and coffee mixture.
After that the product is then put inside the refrigerator to cool down.
Equipment Required
Below are the list of equipment needed for the production of E&D coffee jelly.

1. Bowl
2. Mixer
3. Pitcher
4. Plastic Bottle Container
5. Ladle
6. Spoon
7. Funnel Cup
8. Can Opener
9. Refrigerator
10. Casserole
Estimated Production Cost
Estimated Production Cost

1 COW BELL CONDENSE 29.50

1 KL. WHITE SUGAR 47.50

1 ALPINE 57.90
1 NESTLE CREAM 57.00

4 ZANG GULAMAN 67.20

2 KOPIKO BROWN 23.00

½ KL. TAPIOCA 50.00

40 PLASTIC BOTTLES 140.00

TOTAL = 472.00