BUSINESS PLAN

Entrepreneurship
Sweet Escape Events
“See escape from the ordinary”
Mendez-Crossing Tagaytay
Tagaytay City, Philippines
www.sweetescapevents@gmail.com

OWNED BY:

BISAYAS, Jaycel Mae A.

DELA PENA, Hadia C.
GACIS, Alexandra Gabrielle T.
LAGMAN, Jerika L.
MALAYAO, Hanna Coleen G.
RIMORIN, K-be B.
SAMIN, Yuan Lloyd T.
SANDING, Elrico Gabriel D.
VERUNQUE, Anne Bernadette T.
 INTRODUCTION

This section of the business plan presents the description of the business, its location, and the

total funding requirements and the possible funding source

Description of the Business

Sweet Escape Events is a multiple partnership business offering various event organizing

services that perfectly fits different types of occasions. Sweet Escape Events will target clients that are

in need of event services within the vicinity of the partnered-events place including its surrounding

areas. Sweet Escape Events will seek major contracts with high-quality suppliers to ensure excellent

service to its clients. This will give the business the flexibility it needs to be operate successfully and

secure projects with variety of satisfaction.

Location of the Business

The proposed business location for our planned business will be in Mendez-Crossing,

Tagaytay wherein the Commercial Spaces are located.

The store will be located on a high way and close to shopping facilities to easily attract and

catch customers who are looking for event planners and/or organizers for their upcoming events

which our business can offer. Since people usually look for event places near Tagaytay, our business

can cater them the services that they will be needing.

Funding Requirement and Source of Funds

The funding requirements will be focused on the start up costs that is mainly

subdivided into different areas, the first one is the facilities which focuses on the required

infrastructures, and equipments for the business. The next one will be marketing, which

contains the funds for grand opening, and online campaigns. On the administrative part,

there will be the insurance, fees, and permits. Funding requirements and sources will also
cover the total startup costs, and working capital which is subdivided into the 12-month

pay, and contingency. The total working capital, and total use of funds will be indicated as

well. Lastly, the sources of funds will also be indicated in this part namely, owner’s

investment, and loan sought.

Start-up Costs
Facilities

Office Build-Out Php 12,200.00

Prepared Rent Php 6,000.00
Office Equipment Php 15,500.00

Marketing

Grand Opening Php 3,500.00

90-Day Online Ad Campaign Php 1,500.00

Administrative

Insurance Php 2,300.00

Fees and Permits Php 1,900.00

Total Startup Costs

Php 42,900.00

Working Capital

12-Month Php 10,000.00

Contingency Php 3,500.00

Total Working Capital

Php 13,500.00
Total Use of Funds
Php 56,400.00

Sources of Funds

Owner’s Investment ₱ 25,000.00

Loan Sought ₱ 32,000.00

Total ₱ 57,000.00
EXECUTIVE SUMMARY

Vision, Mission, Goal and Objectives

Business Model
Business Product and Position
Parties supporting the Business
Vision, Mission, Goal and Objective

Vision

The Sweet Escape Events is the leading catalyst dedicated for excellence - offering quality and

cutting-edge services, amenities, and equipment to all clients, empowering every customers’ way of

life, and promoting a pro-people and God-centered approach, all for the betterment and innovation of

the industry.

Mission

The Sweet Escape Events shall master the art of providing exceptional and globally-competent

services, maintain a well-rounded workplace and collaborative workforce, and shall continuously

respect the distinctiveness and choices of all clients, employees, and stakeholders.

The business caters all clients and contributes in the establishment of an in-depth integration and

application of principles, core values, and expertise locally, nationally, and globally.

Goals

• Ensure that every client is provided with adequate services having a minimum equivalent to

the highest criterion in the industry.

• Guarantee that clients confidently leave the area satisfied at a level above 99%

• Maintain a client-friendly, safe, and secured area that is feasible to host a variety of events

• Cooperate and collaborate with different businesses in offering satisfactory amenities to clients

Objectives of the Business

• To create multiple partnerships by December 2018

• Annual target of 100 events to be catered by December 2018

• Reduce total budgetary expenditures by 10% by December 2020

• A large-scale expansion up to 10 branches by December 2020 in Luzon

• A nationwide expansion up to 20 branches by December 2025 Business and Product Position

Business Model

The business mode design itself is simple and has minimal changes because we are to rent a

building or a commercial space with restrictions in changing the look or appearance of the whole

building. There will be a difficulty in having full access to change the exterior design of the building

due to the terms and conditions in the land title or to the and owner we are paying the rent. The

interior design of the our business model will be minimal and cozy for the customers to feel

comfortable and light. There will be windows so that natural light may come in and mirrors will also be

placed inside to maximize and make the interior bigger.

 The business model is a Service Provider where we are selling services rather than products.

The design was made to cater the needs of costumers or clients in events planning. The business

offers a variety of services and packages that best suits the taste of the client. Our business offers

events planning, events decorations and photoshoots if needed. For a example, a debut, a wedding,

an anniversary and more. These packages will be available at a reasonable and affordable price with

high quality outputs. Our clients will be the top priority for they are the ones who envisions a project

and we are the ones to make it happen.

Business and Product Position

Description of products:

Sweet Escape Events is an event planning and organizing partnership business. We handle

social and formal events like weddings, birthday parties, debut, baptism, corporate events, and

convention.

Our services include venue styling and decor, photo and video coverage, photo booth, lights

and sound system, DJ, event hosting and event coordinator.

Strengths and advantages:

Our company specializes in making events more memorable and special. We guarantee that

we provide quality service to ensure a smooth-sailing event. The client is ensured that the event will

be hassle-free and enjoyable for everyone. Our team is fully equipped with highly skilled

personnel/staff who are approachable and reliable

Target market:

Sweet Escape Events target market clients of all ages and gender near the vicinity of the area

considering their need for organizing service in various events ensuring that they will be provided with

adequate quality of service

Competitive advantages in the market:

We offer complete services or all-in packages at a friendly, reasonable and affordable price

How are you going to maintain a competitive advantage:

 We maintain our competitive advantage by promoting affordable packages which are inclusive

of all the necessities needed for the event. Also, we aim to market services that are of budget-friendly

but provides high quality of service.

Parties supporting the business:

Sweet Escape Events caters to the needs of people wanting to host specific events or

gatherings. Through our partnership with some of the known establishments around Tagaytay, Sweet

Escape Events would be able to give the host and their guests a service that is beyond their

expectations.

Customers:

The proposed business aims to direct its services to people celebrating important occasions in

their lives such as baptism, birthday parties, debuts, company parties and wedding receptions to

name a few. These events require thorough planning, preparation, and coordination between the

suppliers and clients. This business, therefore, is essential to provide a “sweet escape” to the

attendees and people of importance attending the event.

Suppliers:

Venue:

• The Veranda at Bellarosa Farm

o Toledo Road, Sitio Apad, Barangay Pulong Bunga, Silang, Cavite

• Mahogany Place Tagaytay

o 9082 G.P. Enrile St., Purok 145, Patutong Malaki South, Tagaytay City, Cavite

Catering Services:

• Chateau Hestia

o J. Hernandez Street, Purok 5, Barangay Bucal, Malabag, Cavite

• Balay Dako
 o Tagaytay-Nasugbu Highway, Tagaytay, Cavite

Lights & Sounds:

• Stohnenky Pro Sounds and Lights

o 417 Kaybagal Central, Tagaytay City, Cavite