TRANSCRIPT MULTIMODAL DISCOURSE ANALYSIS

BY GROUP 5

Lecturer :
Dr. Dra. Rachmawati, M.Pd.

Member of the Group :

Nur Putri Dea (A1B219058)
Rizka Ananda Bin Ladi (A1B219074)

Class : R-003

ENGLISH STUDY PROGRAM

LANGUAGE AND ARTS DEPARTMENT
FACULTY OF TEACHER AND TRAINING EDUCATION
UNIVERSITY OF JAMBI
2021
TRANSCRIPT

Student : Good morning ,Ma’am.

Ma’am Rachma: Yeah, you must start the presentation Nur.
Rizka : Okay, Assalammu’alaikum warahmatullahi wabarakatuh.
Student : Wa’alaikumsalam warahmatullahi wabarakatuh.
Rizka : Okay, so today our group from group five will be presented our material
about multimodal discourse analysis. But before we are going to explain about
our material today, let me introduced my self first. And the member of the
group it’s me Rizka Ananda Bin Ladi and my freind is Nur Putri Dea.
Next slide please, next slide. Okay for the first explanation we are
going totalk about the background to multimodal discourse analysis. First
slide, next slide, okay, here first about the definition, Multimodal Discourse
Analaysis is an approach to study text combined with images, colors, symbols
and other semiotic resources to make meaning. As you can see here semiotic
means that the study the study of how an idea or object communicate meaning
and what we what meaning it communicate. Many reading of text are
constract that not just body use of words but by a combination of words with
other modalities such as pictures film, video, images, and sound. Like we are
can look from the example of the events of 11th September is an accident
outside in that in WCC that killed a thousand people in America we can see
that from the example there are very much affected by the images they saw on
television as they went by verbal report or of the event and this use of
multimodal discourse analysis and it also it has examined print genres as well
as genres such as web pages, film and television programs. it also considers
how multimodal texts are designed and how semiotic tools such as color,
framing, focus, and positioning elements contribute to the making of meaning
in the text.
Okay next slide please, aa in here our going to talk about the
background to multimodal discourse analysis. Much of the work in
Multimodal discourse analysis draws from Halliday’s social semiotics
approach to language, a view that consider language as one among number of
semiotic semiotic resources such as :
 In here there are 3 things that people use to comminicate or to make
meaning with each other. The first one is gestures, gestures is a form of non
form verbal communication or non vocal communication in which visible
bodily action communicate particular messages it included the movement of
the hands face and or other parts of the body. And then the second one is
images its mean everything like commercial and the virtual object many load
things without using language called and then the third one is music music in
here like when we are watching music video, this is this which describes a
meaning of the song and they're also sing and the song. And then from the
haliday, know that the language in this view cannot be considered in isolation
from meaning but needs to be considered within the socio cultural context in
which it occurs. Multimodal discourse analysis aims to describe the Socialist
situate semiotic researces that with draw for communication.
Next slide, and also Halliday describes three types of social meanings,
or functions that are drawn on simultaneously in the us of language. The first
one is ideational it is about what is the text about it means that a language is
used to organize understand and express our perseption of the world and of
our consitiones and then interpersonal it's about the relationship between
participant it means that language is use to enable us to participate in
communicative text with other people to take on roles and to express and
understand feelings attitud and agusment and then the textual meaning it
means that how the message is organized in here that language is used to relate
what is what it is state to do real work and to other language even this involves
the use of language to organist organized the text itself.
Next slide please, in here Jewitt describes four theoretical assumption
that underlie multimodal discourse analysis. The one is Language is part of an
ensemble of models, each of which has equal potential to contribute the
meaning. Like images, jazz and poster. But do not the suport the meaning but
their it to contribute the meaning. And two is each mode of communication
realizes different meanings. It means that and that looking at language as the
principle medium of communication on lilyfield as special views of what is
being communication is being communicated. And then third people select
from and configure these various modes in order to make meaning. Its mean
and the interaction between this modal and the distributions of meaning
between them or part of production of meaning. And then the last meanings
that are made by the use of multimodal resources are, like language, social.
And this meaning for the arseva by norms rules and social converntion for
genre that are caron at a particular time and the particular contact.
Next slide please, for the next slide will be, aa we are going to explain
about the example of multimodal discourse analysis. Next slide please, as we
can see here,  there's a picture of the magazine the picture of Michelle Obama
before that I will explain about images have been given special attention in
which of the work in multimodal discourse analysis. This images my includes
photographs, diagrams and math or cartoons an example in here the
relationship between an image and its power is strongly influenced by the
weather the subject in the image as establishes aye contact with the view are
deosn’t. And here there are 4 elements from the picture the first one is about
the layout of the page and then the social relationship on Angel shot and the
color of the text in the image. We can see that Michelle Obama look straight at
the camera, it mean that establsing eye contact between the readers and her
face also a occupied the whole page. Providing a closeness which also
involved in the reader's the image is well lit and is focus and also the shot
horizontal you can see the layout suggesting the reader is on the same level as
the subject of the image and then also the image does aims to breathe and do
an a real and yet also connect with the readers and the layout of the page and
the placement of the image are also significant they each convey a certain
information value as well communicated this client of the reader. Michelle
Obama also in this image their place in the central, so the most eye-catching is
ponder to occupy the homepage terminating it in a way that gives a particular
which on the image And then also from the color of the text it's the meaning of
Michelle showing how This element work and image clearly beloging
together.
Okay next slide please, the slide we are going to talk about the genre,
speech acts, and multimodality. Next slide please, Van Leeuwen discuss the
relationship between speech acts and genre in relation to multimodality, using
these two notions to capture the ‘how’ vs the ‘what’ of multimodal
communication. Also the key point draws from speech act theory there are two
point. The first one is Illocutionary Act that means that advertisement may aim
 to persuade a person to buy a particular product. And then Perlocutionary Act
it means if the person is convinced by the advertisement and buys the product.
And also the example we here is the advertisement about fair and lovely we
can see that the problem are express by using the strategies  such as an image
of blemiss skin which accompanying text that do you suffer from skin
problems that are this is the problem of the advertisement and the solution is in
the picture if about the product for sale the result is a picture of unblemiskin
but worse and images does interact in the apartment to construct a particular
message for the people to buy the product.
Okay next slide please, okay about multimodality and global media
discourse Machin and Van Leeuwen discuss genre and Multimodality in
relation to global media discourse. And the aim is to create Perlocutionary
effect on readers. And for Readers to use or Purchase a particular service, or
product. This is for example like an advertisement in cosmopolitan magazine.
Next slide please, okay for Nur Putri Dea time is yours.

Nur Putri : Okay in this slide i will explaine about a genre and modality framework.
According to Bateman (2008), genre plays a central role in the multimodality
framework because genres are able to explain the various possibilities of how
multimodal text are realized and the ways in which we can interact with the
genre itself. And also Bateman proposes a genre and multimodalit framework
with multiple layers of descriptions for multimodal text. That is content
structure, the content related structures of the information to be
communicated. And next genre structure its mean that how delivery of the
content proceeds througt particular stage of activity. Next rhetorical structure
it’s how the ontent is argued, divided into main material and supporting
material and structured rhetorically. And next linguistic structure, the
linguistic details of any verbal elements that use in document. And next layout
structure it is the nature appearene and position of communicative elements on
the page. And the last navigation structure, that is the ways which the
intended modes of consuption of document is are supported. So each of these
structures operates within the constraints of the physical of the text produced.
Next slide please, alright multimodality and newspaper genre. There
are two type, in this slide there are two point the first is a news story and the
second newsbites. As you can see on the slide image nuclear that stories
comprise just a photograph and a heading and a caption. And the title of the
news story is ‘Dry hard with a vegeance’. The title is an idiomatic expression
that fits the subject of the photo. As we an see, there is an image of cracked
dry soil protruding in the center of the photo with rows of people in the
background carrying work tools. And also the accompanying title ‘ Die hard
with a vengeance’ is a play on the title of the 1995 American film Die hard
with a vengeance, the third in the Die hard film series.
Next slide please, okay in the second newsbites. Aa newsbites
newsbites is online newspaper texts which comprise a headline and an image
with hyperlink to a full story. As you can see on the picture, the newsbites
entitle is Benefit of strategic advertising. And under the title is a heading and
between the bottom heading there is an image on the right. And then at the
bottom there is a place that we can access to get the full story of the newsbites.
That is by clicking on the reading ‘click here to read the whole article.
Next slide please, multimodality in film and television genre.
Accoding to ledema (2001) provides a framework for the analysis of film and
television by drawing on work in film theory and genre theory. The levels of
analysis the first frame a frame is a representative still of a shot. And next
shot, in a shot the camera moovement is unedited or uncut. And next scene, in
a scene the camera remains in one time-space. And next sequence, in a
sequence the camera moves with spesific character across time-space. And
next generic stage, each genre has a specific set of stages. Stage are
beginnings, middles, and endings, for example like stage of narative consists
orientation, complications, resolution and maybe coda. And the last work as a
whole it’s depending on lowers levels the work will be move or less
classifiable as a particular ganre. Genre are predictable relation between social
cultural, industrial economic, and symbolic mythic orders.
Next slide please, alright in this slide is about multimodality and film
trailers. There are two type of trailers comedy, the first implicitly promotional,
it is relates to information that is part of the story of the film or it can be called
“diegetic information”. The stage of implicitly promotional are, prologue it
function to appetiser, and next orientation funtion to contextualization, next
 complication it functions to introduction of disruptive action, and the last is
evaluation it function to interpretations of events or outcomes.
And the second explicit promotional, they often mix together
information about the story of the film and information that is not part of the
story of the film. Such as voiceover commentaries, evaluations, and
recommendations. Or it can be called non diegetic information. The stage of
explicit promotional are promotional identification, it funtions to foregrounds
meaning of film company, directors, and actors. And next peomotional
recapitulation, it funtions to introduces new orientative information from an
evaluative point of view. Next promotional interpretation, it funtions to
explains possible impacts of film upon viewers. And then promotional
recommendations, it funtions to edvises the viewers. And the last promotional
information, it funtions to introduce extra non diegetic information about
internet address, release dates, and so on. Okay i think that it from me, back to
moderator.
Rizka : thank you Dea, so that all about the presentation today. Is there any
questions that you want to ask for our group?
Istifada : I want to ask Rizka,.
Rizka : Iya
Istifada : Saya mau bertanya
Rizka : IstiFada silahkan
Istifada : Do you think stikers that often we use in whatsApp, itu
menunjukkan bahwa sebenarnya kita sudah melakukan multimodality
discourse analysis. Apakah itu termasuk kedalam multimodality discourse
analysis?, kan di stiker tu kadang ada gesture, ada text juga. Itu pertanyaan
saya.
Rizka : Okay thank you Istifada, for your questions. And for everyone is there any
question?
Annisa : Saya ingin bertanya Rizka.
Rizka : Baik, silahkan Annisa.
Annisa : I want ask about multimodality in music, ee jadi multimodality dalam music
itu seperti apa, apakah ada stage atau level yang seperti contoh dalam slide
tentang multimodality in film and television? Thank you.
Rizka : Okay thank you Annisa, for your questions. So for the last question I
 think is there anyone to want do you want to ask or something, give sugestions
or addition you may ask, you may ask for our group.
Elda : Rizka, I want to ask a Question
Rizka : Baik Elda.
Elda : I am so confused about the modality discourse, I mean can you give a simple
example and classroom context. Like how the teacher can used in the
classroom? Thank you.
Rizka : Okay, baik thank you Elda for you quetions. So there are we have 3
questions in here, so aa mam maybe we can discussed about our a there 3
questions five minutes, I think. Thank you.
Rizka : Sebelumnya maaf mam, tadi zoom nya termati.
Ma’am Rachma : Alright. Time left, you need to answer the questions as a possible.
Rizka : Baik mam, okay so our group will be answer, Nur Putri dea will be answer
the questions.
the first question about the question from Annisa Sabdahaj, about the music in
multimodality discourse. And the answer will be explain by Nur Putri Dea.
Nur Putri Dea, time is yours.
Nur Putri : Thank you Rizka, I will try to answer Annisa Sabda haj question. Level or
stage dari music, seperti itu menurut saya aa in my opinion aa dari saya baca
di beberapa jurnal or level dari multimodality in discourse analysis is about the
lyric, lyric of music aa like, for example music video. Biasanya ada penari
latar itu juga dapat dimasukan kedalam level atau stage of multimodal
discourse analysis. Dan selanjutnya gestures of the penyanyi dari penyanyi
dan menurut saya itu. Mungkin dari teman-teman da yang ingin menambahkan
atau Rizka.
Rizka : Okay baiklah, mungkin saya akan menambahkan sedikit iya. Mungkin iya.
Ma’am Rachma : In English, in English.
Rizka : Yes like as have been explain about in my slide, there is like from Haliday
their said, that there are three, aa three language semiotic resources and the
one of them is music. Music means that like when we are wathching video it
also have multimodality discourse from the meaning music video is it have the
meaning from the video and the lyric also like aa the lyric from the music has
like konotasi, and the connotations and denotations meaning. It also can be
 said as multimodality discourse analysis. Thank you. I think there are friends
want to add or suggestions some, maybe.
Okay so, if there is no additions aa we are going to answer the
question the second questions about the Istifada question. Abou the stiker in
whatsAap in whatsAap stikers, it is also in multimodal or no.
Okay so I will answer the question, yes the stiker can be also aa can be
also the mean of the multimodal discourse, because whe we are sent stiker to
someone or our freinds we can see that the picture from the stiker has also the
meaning. Like when we are go, when we are to chat our freind we sent the
stikers like Assalammu’alaikum or sent this stiker with the picture of the
people like this or something. It that also have the meaning from this
multimodal because multimodal aa can be said the things that have the
meaning that when we are the communicate and it have the meaning from that.
I think there is also, that is also one of the example of the stiker in whatsApp
multimodality discourse analysis. From anyone, from anyone I think is there
any additions?
Ma’am Rachma: Yes from anyone Buk Rahma the one anyone. Silahkan came on I think one
more comment or question before I summaries the presentations. One more
question or comment. Come on, no comment no question. Okay alright.
Now my term to comment on your presentation. Agung wake up all of
you wake up, Maharani Putri wake up. Yes multimodal, multimodal mode is
new term and new term in discourse analysis. I repeat multimodal, multimodal
mode, it is new term in disorse analysis. Multi mean modal, how many Nilam?
Is the word multi modal. How many? In term of number.
Nilam : More then one maybe.
Ma’am Rachma: Trisa every talk about multi, how many?
You speaker Elda, your speakers is mute. If you talk about multi, how many?
Elda your speaker is mute. Multi mean more then two not one. More then two,
the word multi mean one is single two by. Kata two iya kalau ketemu kata
single one by means two. Ketemu kata by, by with cara menterjemahkan
begitu by means two but multi more then two. If you find the word multi it is
more then two, two is by, one is single. By dua angka gini by multi more then
two. So again multimodal mode it is new term in discourse analysis it is
 combination of three point, number one pragmatics, number two semiotics,
number three technology. Three points are combined that the multi.
Alright, please flashback to my previuos explanation, can you repeat
Regina. What do we combined in multimodal analysis? Can you mention
again, repeat my word. Came on, Regina. Blank nggak dapat iya, siapa yang
bisa?
Elda : Pragmatics.
Indriyani : Semiotics, preg technology
Cemara : Pragmatics, semiotics, and technology.
Ma’am Rachma: Semiotics, pragmatics, semiotic, and technology. This three point are
combined when you want to analysis as discourse by using multimodal word.
So there are at least probably in future more than three probably it is not
axiluiry. Probably in the future it is more then three mode, it can refut, it is
possible because averything is developed technology.
Semiotics, pragmatics, and technology. Remember the speaker
mentions about lucotion and perlucotion, before we came to the illucotion it
must be inisieted by perlo, illucotion. Illucoton is speech act, speach act is
under umbrela of pragmatics. The umbrela is pragmatic under pragmatic we
have speech act and saperate kinds of linguistic from. See, what about
semiotic i am show this remember about what do you talk about means
semiotic? Symbol.
Istifada : Sign
Rizka : Sign
Nilam : Sign language mam
Ma’am Rachma : Yes, sign language is included in semiotic, symbol. Symbol, in semiotic
came on symbol, image aa barusan ini kok lupa sih. Symbol, image, colors, what else?
Indriyani : Icon mam
Ma’am Rachma: Yes icon, bagian dari semiotic kan icon. Icon what else?
Rizka : Music mam
Ma’am Rachma: Yes
Rizka : Music
Ma’am Rachma: Lyric, music okay music. Semiotic, symbol, image, colors, music, icon,
music.
Cemara : Gesture mam
Ma’am Rachma: Yes gesture
Cemara : Index
Ma’am Rachma: Yes, gesture. When we talk about semiotic, we talk about symbol, image,
colors, icon, music, and gesture. All most of this part of semiotic a discused by
group just now. They talk about music, they talk about film, walaupun filmnya
nggak ada. I am, I am sorry with a Risma. You have a dry explanation, in a
dry. Rizka, Rizka your explanation is dry actually you must display the music
or the film in order to make your explanation is clear rethar then talking about
the clasification of music. You, you as talking about stage, it is reflect in our
mind except you this play the music, play the music and you explain disesion,
this is act, and so on.
My expectation this group play the video of the music or a film
something like that, in order to make this explanation is comprehensip.
Because the topic is today multi, multi with combined three points semiotic,
pragmatics, and technology.
Okay, who umbrella of pragmatic. And then the umbrella as pragmatic,
under pragmatic we have speech act. One of the branch of the pragmatic,
okay. One of the branch of the pragmatic is speech act, one of the clasification
of speech act is locution, illocution, and perlocutions. And the next point is
technology, mention it, camera you need to have camera to record, camera.
Elda : Computer
Ma’am Rachma: Computer, came on Elda. Sound system, whta else?
Agung : Gitar mam
Ma’am Rachma: Camera, computer, sound system, what else?
Agung : Sprint mam
Ma’am Rachma: Yes Agung, sprint. Continue, sprint. Probably umbrella if you record, if
you record, under the some sound, probably umbrella I dont know. Is umbrella
included in technology no, etential no. Tidak iya umbrella tidak termasuk iya
sorry. And sovol, and sovol okay. Oh terbalik - balik ni and sovol nya terbalik-
balik sorry iya.
Technology, sound system So those three classification Require when
we talk about multi mode Discourse analysis. Mode is adjective. This three
things must be included when we talk about multimodal discourse analysis.
Can you display the slide, please?
 Am I answered Elda and Istifada’s questions?
Rizka : For Istifada has been answered but for Elda’s question have not been
answered yet ma’am
Ma’am Rachma: OK does my explanation answer Elda and istifada’s questions? Yes!
Music is a kind of technology. The utterance convince for the singer also part
of pragmatic. And some kind a singer of the song influence an image. The way
that singer of that song and sing a song also create a certain image.
So my explanation has answered istifada and Elda’s questions!
But of course in terms of music and sticker whatsapp is a very simple
multimodal discourse analysis. If you need multi modal Analysis you need to
analyze A film. In the film there is a speech act. There is image of gesture that
talks about semiotic And technology and it’s very complete analysis what a
when we conduct about multimode discourse analysis. Is a need for you to
analyze a film Or a drama.
On the stage you record the drama Itu baru enak proses nya rasanya lebih
lengkap kalo ini , Okay?
Next Display the slide please?
Probably I can’t comment for each slide
Slideshow
Continue
Continue the slide
Yes this is the point of multimode the message no no no back
Look at this slide
Yes multimodal message
You see?
Next please
You see semiotics? all right
My question! when we talk about semantic and pragmatic I was talking about
meaning meanwhile this group talking about social meaning.
Ditutupin ini sosial meaningnya, Ini untuk apa gaya-gayaan ini?
Ketutup sama kertas itu sosial meaning nya itu dibuang untuk apa ya?
Ini sosial meaning
Yes
We can see that there is so many kinds of meaning
 Let me remind you we have Denotative meaning, Connotative meaning, and
social meanings or functional meaning.
Denotative meaning is The meaning of utterance based on Dictionary. So the
real meaning
Connotative meaning is a meaning based on context.
It my has different meaning in different context. The next meaning is social
meaning or functional meaning Best on the function of the speaker and the
hearer In social life either action.
So again, halliday divided social meaning intothree points
Come to the next slide please?
Yes language is a part of assemble of modal.
Next go go
Coba Liat nanti kita tutup ya. Lihat ini
Five for three Two one OK enough enough
Do you, I mean all of the student in this classroom has equal image by seeing
the picture of Michelle Obama?
Yes or no?
Elda! Your speaker is mute
Elda : i think kalo soal interpreting the meaning of the image is different, Ma’am
Everyone have different social life, right?
Ma’am Rachma: Yes and we have social function or social meaning.
We have no business to Michelle Obama. So, we have different image!
That image is based on our meaning. We don’t require the picture
Kita ini apalah, kenal juga tidak. Siapa itu Michelle? No kita tidak kenal
So the image, Annisa is image Of something positive or negative? Annisa
Sabda?
Annisa Sabda: I don’t know ma’am maybe can be positive or negative
Ma’am Rachma: can be both. Picture can be positive and negative based on the angle shot of
the picture
Can you see the film for what angel?
It may be different!
Come back to the picture of Michelle
In my opinion, The picture is neutral. It’s not negative for me because I have
no business with her! I have no business with Barack Obama I don’t know
him!
I know him but he doesn’t know me up to now
For me it is neutral can be positive or negative depends on the meaning or the
audience.
Foto itu dibuat waktu Obama jadi presiden, sekarang image nya sudah tidak
ada lagi. Tidak ada lagi image. There is image but it is not prominance. It
depends on the time. Can be positive negative or neutral
It probably doesn’t have any image why the people of the writer that
magazine use Michelle Obama as the cover of the magazine. That is very
famous magazine in the United States at the time when the Obama is still be
the president of United States. He is very influencer. Maybe the writer of the
magazine want to take something from Obama or Michelle Obama to persuade
Obama because she is very powerful person at a time. Okay..
Sorry ya kalau keluarganya ada ikut partai kembangkan sayap Bhinneka
tunggal Ika
Bagi saya tidak ada apa apa image itu. Mungkin bagi beberapa kelompok yaitu
bangga. Hayo kita kembangkan saya Bhinneka tunggal Ika. Just on the
meaning of the people.
Orang udah pintar loh apalagi dengan teknologi
Apalagi anak bahasa Inggris sudah pintar membaca berita dari luar negeri
sorry saya swtich ke bahasa indonesia. Kalo ada di dalam negeri kan dengan
adanya cyber policr kita tidak bisa cuitcuit kemana-mana
1 menit berita untuk negara Tentang presiden entah tentang anak anak
presiden atau keluarga presiden, menteri atau anggota DPR. Itu hilang
beritanya Karena sengaja dihilangkan, Karena cyber police
Buka berita dari luar negeri Kalian kan anak bahasa Inggris pasti bisa.
Jurnalis dari luar negeri itu paling pintar muncul informasi berita dari negara
kita itu yang asli beritanya. Authentic.
Untuk orang awam mungkin tidak bisa Munculkan berita itu, tiba tiba
ada korupsi tiba tiba menghilang, sementara yang mencuri ayam, Diberitakan
100 kali di televisi. sampai bosan nonton berita mencuri ayam.
 Mencuri sekian banyak diberitakan terus. sementara yang triliunan itu tertutup
rapat.
Kenapa itu ditutup rapat? In Order to make positive image of the person that
being recorded.
At least to neutral the situation.
In order not to make the bad image to the person being Because do something
wrong. Order to keep the good image of the person.
Oke let’s play the slide about
Can we?
Ini apa yang terjadi lagi nih?
Go to speech act
Jadi ada bagian yang membahas tentang speech act Especially in advertisment
Can we see the effect of illocutionarry?
In the data of the picture or film?
Can we see the Perlocution and illocution stated on the picture?
Rizka : i think yes ma’am
Ma’am Rachma: what is your answer Rizka?
Rizka : Like Perlocutionary is if the person is convinced by the advertisement and
buys the Product meanwhile the illocutionary is an advertisement may aim to
persuade a person to buy a particular
Product.
Ma’am Rachma: no, i mean from the picture in here, can you explain about the
illocutionary
Ma’am Rachma: before we start our discussion. do you have problem with the zoom?
Nur Putri : hmm.. maaf ma’am. kami kira kemarin Zoomnya itu Unlimited. Tapi
ternyata nggak
Ma’am Rachma: hmm begini
bagi yang mau presentasi dan seterusnya. For all the presentation if you have
problem with the zoom.. tell me.. earlier
I will make the zoom for you
Saya punya wewenang untuk zoom unlimited. Boleh pake zoom UNJA, tapi
informasikan ke saya a day before you presentation. Sudah saya siapin
Tapi kalian tidak punya wewenang untuk menggunakan zoom UNJA.
 If you have problem with the zoom you may tell me a day before your
presentation I make a link for you
If you don’t request I don’t know, because I thought you can handle the class
Because you don’t request me
Ma’am can you help me to create the meeting room well OK I’m doing it. But
the day before your presentation
Probably some of you can manage
How much is it do you pay for Zoom unlimited?
Istifada : nggak Bayar ma’am. Cuma log in email baru nanti udah dapat unlimited
zoom tiga kali
Ma’am Rachma: main tiga kali login email gratis ya?
Pintar you ya, pintar mahasiswa nih. Buat email baru pake nama si anu, Nama
Emak di rumah, Nama bapak, nama Datu, masuk situ jadi lah Dio. Boleh. Iya
tak akalin juga.
Orang Kayo Dio kita akalin juga, Pake nama Datuk, nama bapak nama opung,
atau siapa masuk lah semuanya disitu.
Boleh nggak usah beli akalin aja, mahasiswa kan pintar.
But if you have any requests you may ask me before the day of the class
OK come back to the slide
Oke kita tayangkan lagi biar paham semuanya
Ilokusi, jadi lain kali nggak usah lihat catatan lagi langsung ada dibenak.
Rizka please answer my question
Oh iya ini tadi hadiah, can you read the illocution? About this adverstisment ?
Hadiah, come on
Hadiah : our best ever formula?
Ma’am Rachma: aaaa, oh gitu baca di imagenya nggak ada
Coba baca di image in order to make positif image. Coba bagaimana you
membacakan nya? Ayo silahkan
Image itu bisa tumbuh bisa positif bisa negatif It depends on you. Mention the
utterance
Hadiah : our best ever formula
Ma’am Rachma: Liatnyaa kan agak jadi beli produknya. Coba siapa yang mau coba? Agung
juga boleh ayo
Coba gambar mobil di situ, Silahkan coba gung ayo Gung silahkan.
 Read the ilocution!
Nur putri : me ma’am
Ma’am Rachma: yes
Nur Putri : I think the image of the advertisement in about before and after make the
product
Ma’am Rachma: You gak usah bilang before And after panjang amat. Adakah di iklan itu?
tidak!
Kecuali ada iklan before And after, itukan tidak. Nggak usah dibaca lagi coba.
Di mana ilokusinya. Saya minta Anda baca ilokusinya.
Read the illocution of this advertisement
One two three come on!
Astagfirullah, mana ilokusinya iklan ini?
Nur Putri itu tidak tahu dengan ilokusi itu rupanya. Belom tahun dimana itu
ilokusinya.
Hadiah coba baca aja dulu nggak usah pake image positif nya
Hadiah : Best ever formula
Ma’am Rachma: cuma itu? Is that all? Is that all?
Agung : sama yang itu Best ever fair treatment
Ma’am Rachma: semua yang ada di gambar itu semua yang ada di iklan itu adalah illocution
Semua yang ada di iklan itu namanya illocution
Nah untuk mendapatkan ikokusi yang positif, you harus bisa membangun
image dengan baik caranya sedikit seperti aktris apalagi di film.
Iklan saja tidak selengkap yang di film
Coba baca ilokusinya.
Siapa aja di kelas ini yang mau baca C’mon
Istifada C’mon!
Istifada : new fair and lovely our best ever formula our best formula fair treatment
Ma’am Rachma: okay. Anymore?
Elda : me ma’am
Ma’am Rachma : Yes
Elda : New fair and lovely our best ever formula for our best fairness Ever
treatment
Ma’am Rachma: OK good new fair and lovely semangat dikit ya.
 New fair and lovely for our best ever formula. Best Nya itu di kasi pitch. For
Our best ever fairness treatment. Kayak gitu lah
Nah sekarang saya tanya adakah perlokusinya dari iklan itu?
I repeat my words can you tell the perloccution for that illocution?
Do you say yes or do you say no?
What do you think Elda? Can you tell the perlocutiondari illocution?
Elda : I think no ma’am, karena tidak pasti atau belum pasti
Ma’am Rachma: yes! We can’t the text
The illocution and Perlocution
Coba liat slide nya lagi
Nah itu kan ada kata if. Itu kan belum pasti, if itu Imposible
If Itu kan tidak bisa diandalkan
If stop displaying the slide
If! If! It may be true it or it may be not, kata if seandainya
If I have a wings to fly, kan sesuatu yang tidak mungkin.
Misalnya Bu Rahma bilang “ if I have a wings I come to your house in a
minute!” Tidak mungkin itu makna kata if.
Nggak mungkin
Nah jadi kalo One day if you want to analysis about multi modal discourse
analysis A film to analyze the illocution and perlocution. It is impossible
Jadi krisisnya di Library.
Itu tidak sampai ke perlokusi, hanya sampai ke ilokusinya doang.
Nah kan saya bilang, kalau mau membahas ilokusi, Inikan tiga perangkat tidak
boleh dipisahkan menurut expert ini ya
Ilokusi dan perlokusi tidak boleh dipisahkan harus satu paket.
Jadi boleh dak buk, kami melakukan research about multi modal discourse.
Boleh tapi jangan bicarakan tentang ilokusi dan perlokusi. Jangan bicarakan
tentang itu. Jangan membuat research question itu. Tentang ilokusinya apa dan
perlokusi nya apa. Nanti orang tanyakan itu.
Cari cara lain, cari cara lain
So it is a new trend in discourse analysis in multi modal discourse analysis.
If you are interested in linguistic especially in this pandemic era this is
difficult to find the natural data.
 My suggestion if you analyze about multi modal discourse analysis text find
text which teacher is spoken English.
Next the data and analysis both are often in discourse analysis
If you just analyze music the information of multimodal is not concrete,If you
just analze the music is not complete.
In a film probably you need to several film into several scene
ini Yang saya mau minta
Mana yang scene, mana yang episode, mana yang sequence. Ini yang saya
minta dari grup ini tapi tidak lengkap bagian dari si Rizka Ini.
Which one is sequence? Where is scene. Ada film enak tuh lebih lengkap dia,
lebih hidup
Tapi masalahnya timbul lagi, Emang mahasiswa itu menulis cuma mau cepat
amat. Dipenggal lagi as Long is it acceptable to you to do that.
Probably you have question
Nah atau gini
You dapat gak atau coba cari sebentar iklan apa?
Iklan apa tayangkan boleh! iklan itu durasinya berapa?
Tapi yang life itu jangan gambar jadi moodnya itu nampak.
Iklan yang singkat saja. banyak kok
Nur putri and Rizka bisa nggak Didapatkan iklan sebentar aja iklannya?
Tayangkan
Topik ini banyak yang dipenggal
Mana tidak dituliskan semuanya Rizka ya, Yaa
Banyak yang ditinggalkan ini
Supaya dapat ini yang positif bagaimana itu harus ada caranya semua eye
contact tapi tidak jadi jelaskan di sini.
Dapat nggak iklannya?
Rizka : Iklan itu Ma’am minuman
Bisa nggak ditayangkan?
Dapat video nya?
Rizka : Mungkin Dea bisa diputar?
Ma’am Rachma: tadi ada bagian yang tidak dijelaskan oleh kelompok ini. Speech actnya
agak meaning
Jadi kita harus membandingkan nya dengan semiotic tadi, semiotic.
 Ada bagian dari topik ini yang tidak dibahas oleh kelompok ini
Memang speech act nya sedikit karena kita berbagi tadi untuk Semiotik nya
Jadi image yaitu penggabungan antara speech act dengan Semiotik. Supaya
image nya lebih bagus itu dia.
Tapi iklan ini saya kurang suka.
Dia membelakangi tidak fokus ya
Kalo Dari lagi ilmu komunikasi itu harus ada eye contact, Mungkin karena
kelelahan itu dia harus membelakangi Audiens.
Saat telah dia tetap aah.
Tadi nggak semangat dia dia minumnya ya.
Glek glek glek .. Seharusnya
Saking lemas nya minum Pocari Sweat jalan tidak kuat, minumnya dikit aja
harusnya dia rakus tadi.
Beresiko minum Pocari Sweat dalam jumlah yang banyak
Makanya ini dipotong kalo atau ketika dia minum diganti dengan air kelapa
muda. Minumlah situ kan tidak ada efek seharusnya harus stanbay. Pas dia
ngambill Pocari Sweat kita kan ya seolah olah kayak sutradara bae Bu
Rachma nih. Minum Pocari Sweat tapi isinya kelapa muda mau tiga botol
sehat Itu
Any comments so far or question? No?
If there is no comment a question
So either Nur or Rizka, you may summary your presentation
Rizka : Okay, thank you ma’am
So we are going to summary our presentation today
Multimodal Discourse Analysis is an approach off study text combined with
images, colors, symbols and other semiotic reources to make meaning. Print
genres for multimodal discourse succh as web pages, film, and televisiom
program with having some semiotic tools such as color, framing, focus, and
positing elements that contribute to the making of meaning in the text.
• Halliday mentioned three types that language as one among number
ofsemiotic resources there are Gestures, Images, Music the things that people use to
communicate or to make meaning, with each other.
• A genre of multimodality framework that are 6 layers
1. content structure
 2. genre structure
3. rhetorical structure
4. linguistic structure
5. layout structure
6. navigation structure
Genre multimodal there are from newspaper, film and television, and film
trailer and having some stages to analysis from multimodal aspects from them.
Okay, i think that’s all about our group presentation today. Thank you so
much for your attention!
Wassalamu’alaikum warrahmatullahi wabarakatuh
Students : Waalaikumsalam warrahmatullahi wabarakatuh