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BRM Course Outline

Contain the topics we have to cover in BRM

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Buraq Khan
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25 views1 page

BRM Course Outline

Contain the topics we have to cover in BRM

Uploaded by

Buraq Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Outline Business Research Methods

Role of Business Research Basic research and Applied Research


Managerial importance of research
Hall marks of Business Research Purposiveness
Rigor
Testability
Replicability
Precision and accuracy
Objectivity
Generalizability
Parsimony
Business Research Process Literature review
Frame work and hypothesis
Background of study Facts, Figs…
Introduction
Statistical techniques
Primary data and Secondary data
Research design Types of research
Importance of context
Exploratory research Focus group
Interviews
Qualitative analysis
Survey research
From theory to measurement Theory
Concepts
Constructs and variables
Abstract and empirical levels of measurement
Goodness of measurement Reliability
Validity
Scales and their types Levels and types of measurement scales
Questionnaire design Types of questions
Dos and don’ts of of questionnaire
Sampling and its techniques Population
Sample, and sampling
Sample size
Non-probability sampling and its types
Probability sampling and its types
Data collection methods
Data analysis Introduction to SPSS and AMOS
Univariate and bivariate analysis
Regression analysis/technique

Note: Words written in this font are not official

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