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What Product Did The Buyers Need?

The document discusses the buyer decision process and interviews five students about their purchase of a mobile phone. [1] The students went through the typical buyer behavior model of recognizing a need, searching for information from various sources, evaluating alternatives, making a purchase decision, and later evaluating the purchase. [2] They chose Samsung phones because of the hardware and software features like compactness, durability and useful apps. [3] Most students were able to successfully differentiate the genuine product despite some limitations in understanding mobile phone versions.

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166 views2 pages

What Product Did The Buyers Need?

The document discusses the buyer decision process and interviews five students about their purchase of a mobile phone. [1] The students went through the typical buyer behavior model of recognizing a need, searching for information from various sources, evaluating alternatives, making a purchase decision, and later evaluating the purchase. [2] They chose Samsung phones because of the hardware and software features like compactness, durability and useful apps. [3] Most students were able to successfully differentiate the genuine product despite some limitations in understanding mobile phone versions.

Uploaded by

mogessie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Take the buyer decision process and interview five students about how they
purchased a common product (such as mobile phones, or watch) and
compare how they went through the buyer behavior model. How did they
acquire information, pick alternatives, make choices, and evaluate the
success of their purchase?
Question no.1

Buyers’ behavior is the study of how an individual or group of different buyers


select and analyze a product or service.
It attempts to understand and come to the decision making of a buyer while
selecting a product from alternatives available in the market.
The buying decision process is the decision making process used by buyers
regarding the market transaction before, during and after the
Purchase of a good. It can be seen as a particular form of a cost -benefit analysis in
the presence of different alternatives.
The principle that buyers are to follow up and access to get their desire product
follow the following steps.
1. Need/problem Recognition
2. Information search
3. Evaluation of Alternatives
4. Purchase decision
5. Post purchase evaluation.
Recognition of actual demand is the first stage of buyers’ decision process.
At this stage, buyers recognize a need or problem .The buyers feel a difference
between their actual state and some desired state.
After need recognition, buyers try to look for products for satisfying their wants.
Four students are interviewed at different time at similar age ground and different
places with almost similar living standard with the following responses.
1. What product did the buyers need?
Page 1
Chosen product is mobile phone
Type of mobile is Samsung
2. How did they choose it?
The sources of their information
a) Their experience about mobile phone
b) Experience of their friends.
c) Web sites and other mini media
d) Telecom access to use
e) Observing from other users.
2. Why did the buyers need this product?
Buyers are interested due to the following hardware and software status.
1. Physical status
a. Compactness
b. Ease to handle
c. spare availability
d. low power consumption
e. durability
f. scalable technology
2. Software status
Buyers are on demand to use application such as telegram, twitter and other
Samsung tech support to save time, cost and efforts.
3. What weakness and strength did the buyers face?
Limitation: lack of understanding about the current version and differentiation
originality.
Strength: most of the interviewed (75%) are successful by choice by assessment
of forged from original mob phone.
Conclusion: the buyers are happy and satisfied what they have achieved since
buying status was supported by experience, technology and knowledge.

Page 2

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