Scribd
Upload
31 views3 pages

L5 Report Structure

This document outlines the recommended structure for a brand case study report, including: 1) Cover page with report title and author name. 2) Table of contents listing the report sections. 3) Declaration of originality signed by the student. 4) The report should have two main parts - secondary research on the brand and primary research including market research, product development, and recommendations. 5) References and appendices sections to provide additional supporting materials. Uniform formatting of font size, spacing, and Harvard referencing style is also recommended.

Uploaded by

Khushi Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
31 views3 pages

L5 Report Structure

This document outlines the recommended structure for a brand case study report, including: 1) Cover page with report title and author name. 2) Table of contents listing the report sections. 3) Declaration of originality signed by the student. 4) The report should have two main parts - secondary research on the brand and primary research including market research, product development, and recommendations. 5) References and appendices sections to provide additional supporting materials. Uniform formatting of font size, spacing, and Harvard referencing style is also recommended.

Uploaded by

Khushi Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

L 5 - Report Structure

Cover Page

Brand Case Study


‘Brand’s Name’

First Name Last Name


A report submitted to Indian Institute of Art and Design for the degree of Bachelor in Fashion
Business Management
New Delhi, December 2021

Declaration/Statement of originality

I solemnly declare/certify that the project report titled ‘_____’ has been written by me, based
on the research carried out during the course of my study. This work has not been submitted,
in whole or in part, for any previous submissions nor for any other degree. Except where
stated otherwise by reference or acknowledgment, the work submitted is entirely my own.

Signature of Student: ________

Date: __________

Table of Contents/Index

There is no single way to structure your project, but you may wish to consider the following
table as a basic outline. You should agree on an appropriate structure with your mentor.

List of Figures

List of Tables

Acknowledgement
Acknowledge those who have supported your work.

Introduction to the project

PART 1 (Secondary Research) PART 2 (Primary Research and


Recommendations)
I – All about the Brand I – Market Research
History ● Background Research
Vision & Mission ● Product Idea
USP & Value ● (Answer to 6 questions)
Timeline ● Research Objectives, Hypothesis
Organization Structure ● Research Methodology
STP ● Data Collection (Quantitative &
CSR Activities Qualitative)
(More aspects of the Brand could be ● Data Presentation, Findings and
added) Analysis
II – Marketing Mix II – Product Development
● Product and Price – product details ● Mood Board and its description in
of the Brand with pricing, garment 100 words
production details (design and ● Product Range (30 garments/15
technical details), fabrics used. accessories) & Product Details
● Place – Presence in which countries, (Colours/Sizes/Price/Fabrics)
number of stores, Retail store ● Fabric Board
operations ● Where will it be manufactured
● Promotions – How is the brand
promoting itself, what are the Garment Life Cycle - Garment Production
consumers saying about the brand
III – Perceptual Mapping and Competitors III – Pricing Strategy
IV – Financials of the Brand IV – Retail Strategy - In-store, how the
merchandise will be displayed logically (VM)
and how signages will be put. Plan a
hypothetical planogram for your new
arrivals.
V – Conclusion of the secondary research V - Promotion Strategy
(Gap identified in the product categories ● Offline Promotions
available) ● Online promotions
● PR & Events
VI – Financial Implications
VII – Conclusion

References

Please use the Harvard Referencing Style for your References. Cite Them Right: The
Essential Referencing Guide by Richard Pears is a referencing resource that can help you to
cite and reference just about any source.

● Do not use footnotes.


● Do not include a Bibliography of sources that you have not used.
● Do not separate any of your reference sources. List them in alphabetical order by
author name.

N.B. Plagiarism will lead to rejection of submission.

Appendices

Material that is going to improve your reader’s comprehension and understanding of the
main text. Some of the common examples of appendices include:

● questionnaire design / interview guides and interview results


● survey questionnaires
● transcripts of interviews

***Format

Use size 12 for paper title, size 11 for the full text/body of the report. Line spacing should be
1.5.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy