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Green Pearl Part 1

Green Pearl Ceylon (Pvt) Ltd is a Sri Lankan company that produces natural body care products. It was founded in 2009 and is located in Colombo. The company's products use natural plant oils and ingredients. Its vision is to provide natural products that promote healthier lives while sharing Ayurvedic values globally. The company wants to enter the market in Maldives, where tourism is a major industry, to expand internationally. Before exporting to Maldives, it needs to understand the country's legal and financial systems as well as do market research on competition, customers, and currency exchange.

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57 views

Green Pearl Part 1

Green Pearl Ceylon (Pvt) Ltd is a Sri Lankan company that produces natural body care products. It was founded in 2009 and is located in Colombo. The company's products use natural plant oils and ingredients. Its vision is to provide natural products that promote healthier lives while sharing Ayurvedic values globally. The company wants to enter the market in Maldives, where tourism is a major industry, to expand internationally. Before exporting to Maldives, it needs to understand the country's legal and financial systems as well as do market research on competition, customers, and currency exchange.

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction

1.1 Background of Green Pearl Ceylon (Pvt) Ltd.

Green Pearl Ceylon (Pvt) Ltd is a Sri Lankan company based on natural body care
products. Green Pearl Ceylon (Pvt) Ltd n was started in 2009 located in Colombo, in the
western province of Sri Lanka. The owners of this venture are Mr. Nalin Perera and his wife
Mrs. Mala Perera, who is the driving force of the company[ CITATION Gre19 \l 1033 ].

Green Pearl Ceylon (Pvt) Ltd has a unique range of natural soaps and many natural health
care products. The production process utilises natural eco certificated plant oils which are
selected and are then carefully blended with natural base oils such as virgin coconut oil, olive
oil, sweet almond and castor oil[ CITATION Gre19 \l 1033 ].

Until the end of the 19th century, all medicinal and cosmetic materials were obtained
from nature through the roots, leaves and barks of trees. By the beginning of the 20th
century, petroleum by-products came and many cosmetic companies began to use synthetic
ingredients in their processes, which were readily available and much cheaper.

The special range of natural soaps by Green Pearl Ceylon (Pvt) Ltd is seeking to emerge
into the world market by entering into a new exporting market in Maldives. Tourism is the
largest economic industry in Maldives, so this is a great opportunity for Green Pearl Ceylon
(Pvt) Ltd to enter into the market.

International business is the trade of goods, technology, services or knowledge across


national borders and at a global level where it links cross - border transactions between two
or more countries. International business is well - known as globalization. Green Pearl
Ceylon (Pvt) Ltd. new business strategy with aim to enter the international market through
Maldives.
1.2 Vision and Mission of Green Pearl Ceylon (Pvt) Ltd.

Vision of Green Pearl Ceylon (Pvt) Ltd.

To provide natural based products and services that leads to happier, healthier and
naturally longer lives, while growing the values of Ayurveda across the globe[ CITATION
Gre19 \l 1033 ].

Mission of Green Pearl Ceylon (Pvt) Ltd.

 To utilize natural resources with utmost care and conserve them for future
generations.
 To promote natural based products national and internationally while preserving Sri
Lankan culture and heritage[ CITATION Gre19 \l 1033 ].

1.3 Drives for a compelling internationalization

The Green Pearl Ceylon products are currently used in many Sri Lankan hotels and is
famous among tourists as the benefits of using the product is very high. The Company has a
well experienced and skilled staff with high knowledge of the products.

It is vital to have a clear knowledge about the fiscal and legal framework of the host
country before consideration is taken to enter the Maldivian market. The new market’s
competition, customer analysis, foreign currency and exchange rates are the main sections to
look forward before exporting Green Pearl Ceylon’s products to Maldives.

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