Assignment - 1

SUB :- CORPORATE COMMUNICATION

Media Relations CLASS :- SYBAMMC

BY
1 - SAMESH SHELAR - 33
2 - SHILPA MANDAL - 35
3 - SARTHAK WARSE - 39
 Introduction
● Media relations refer to the relationship that a company or organization develops
with journalists, while public relations extend that relationship beyond the media
to the general public. It is possible for communication between the media and the
organization to be initiated by either side.
● Many people use the terms public relations and media relations interchangeably;
however, doing so is incorrect. Media relations refer to the relationship that a
company or organization develops with journalists, while public relations extend
that relationship beyond the media to the general public.
● Organizations often compile what is known as a media list, or a list of possible
media outlets who may be interested in an organization's information. The media
can consist of thousands of magazine publications, newspapers, and TV and radio
stations. Therefore, when a "newsworthy" event occurs in an organization, a
media list can assist in determining which media outlet may be the most
interested in a particular story.
 :- POSSIBLE REASONS AND ORGANIZATION

1) Launch of a new product/service.

2) Initiation of new factories/offices

3) Financial results

4) Organization sponsored events or awards.

5) Launch of organization promotional campaigns.

6) Recent disasters, strikes or organizational closures.

7) Awards/accolades for the company

Visits from company 8)dignitaries/celebrities

9) Involvement in local/community activities.

10) Community engagement.

:-The growth of business coverage in the media and
building media relations

● Media helps to growth in business in a different way. Brand

exposure through online and television becomes more
recognizable and associate to innovation, quality, and organization
leadership. Through brand exposure company reaches the target
customers in effective ways. According to Silva, D (2009),
communicating with media regularly makes relation strong and
good.
 :- Importance of media relations to business
● The main goal of media relations is to maximize positive coverage of organizations, providing
a clear voice in public discussions and giving visibility about the field or the organizations
O'brien, A (2014). Media relations is important to increase brand awareness, achieve
company reputation and to know the customer’s preference and choices.
● Increase brand awareness and achieve company reputation
● The company product and services in the blog or in online social sites provide information to
the customers. The good information, advertisement, news are preferred by the people and it
makes a positive impact on people about the company which results to make company
image better. Many people physically do not connect with the organizations that why they
prefer to listen to information and giving feedback through the media. Communication plays a
vital role in effective media relations. The organization that creates good media relations they
must ensure that they are receiving feedback and information correctly so this will help to
give reviews and communicating back to the people. If the product or services is seen on
online by viewer it is shared more and like by more people so, the information helps to
increase purchasing power (Lake 2018).
● Media relation is an important tool for providing information to its audience. Nowadays,
customer’s problems are taken as an important part of corporate communication. The
customers give feedback and their opinion in companies’ blogs, and article which help the
organization to improve in their services and product. Johnston, J (2012), believes that the
power of the media is to provide information and create awareness about the companies’
ideas, products, and services.
● To find the customers preference and choice
● Mahoney (2013), says that interacting with the audience in media like receiving comment and
opinions on the Facebook, blog, and articles help the company to find out the choice of their
target customers and what type of product they want. For instance, most of the people use
social site nowadays to communicating with the organization, for expressing their views in
the comment box of facebook and mention which design, size, and color they want.
Understanding the preference of customers helps to increase sales. The media relations
allows the organization to reach the large audience choices for fairly low cost at a time by
reading and analyzing the feedback online ( Cherwick, Z 2018).
 :- Negative issues of media relation
● Inappropriate information, news damages the company profile and reputation as negative
opinion and comments appear on social sites. Grunig J (1990), argues that media and
journalism produce conflict because many practitioners do whatever that takes to gain
exposure for their client organization in the media. Many organization and companies are
related to the media to promote their products and to attract more and more audience.
Lipschultz (2015) claims that the people are misinformed which brings negativity in people's
mind because of reading negative news on media. He also mentions that the companies face
more loss and loose its many customers because of false news on media. For example, if any
media post false news like hungry jacks provides fatty food which leads customers very
aggressive and they post any comment they like which affects the company image and
reputation and also company loses its many customers. Negative comment and feedback
discourage customers to buy products and services. Stanton, R (2006), discuss that the main
purpose of the news release to the media is to provide accurate information understanding of
corporate and to carry out the responsibility to inform the public.
 :- The Strategy of media relations to build strong communication
● A Media relation is important areas within any corporate communication function. Media relation is
a significant profile that has added value to the business. The strategies of media relation lead the
organization to achieve the long term goal. The media relations objective was set and functions
strategized to achieve competitive goals. Silva, D (2009), has claimed that using the media to
communicate with people is part of the communication strategy which can be a benefit for building
the relationship. Many organizations have a communication plan that leads how the organizations
will share news, information related to its products, the general public, and other stakeholders. An
organization must think before communicating to the public and take the right steps to transmit the
information effectively. Lesly, p. (1991), states that a clear strategy is important because it takes
organizations to know the who is their customers, who are the competitors, and to make a good
reputation in mass media. Cherwick, Z (2018), discuss that the building a media relation plan is very
important this begins by identifying what is your news is or being a manager do you want to set
yourself or want to build awareness for organizations which will help to understand company
objectives and get success.
● Principles for Creating an Effective Public Relations Plan
● Know your audience.
● Establish a foundation that's grounded in insights. ...
● Be a patient storyteller. ...
● Focus on outcomes over activities. ...
● Know the difference between stories and news. ...
● Go beyond the echo chamber. ...
● Be humble. ...
● Under promise and over deliver. ...
● Have a call to action.
 Conclusion
● Media relation is an important part of every organization. This overall study clearly
examined organization communication through different media. The Growth of
business coverage in the media building media relations is essential to promote
the products and services. This study has focused on the importance of media
related to the business organization. Moreover, the study has discussed the
prominent strategies and issues of media relation and.The negative issues of
media relation must take and solve to receive the trust of the audience. A manager
of every organization should set a clear strategy of media relation like set the right
information to post and know the target audience. Finally, a good media relation
always helps to get success to organizations.
Thank you