Content Writing

Guideline
In this section you will learn how will write an article.You read it understand it properly.

Web writing is totally different to writing for printed matter. We tend to scan content on the web
hunting for the information we're after, as opposed to reading word-for-word. As a result of this,
there are certain guidelines you should be sure to follow when writing copy for your website:

a. Use clear and simple language

Reading from computer screens is tiring for the eyes and about 25% slower than reading from
printed matter. As such, the easier the style of writing the easier it is for site visitors to absorb
your words of wisdom.

Some techniques for using clear and simple language include:

Avoid slang or jargon - Get your grandmother and ten year old nephew to read your site - if both
can understand the page content you've done well!

Use shorter words where possible - ‘Begin’ rather than ‘commence’, ‘used to’ rather than
‘accustomed to’ etc.

Avoid complex sentence structures - Try to include just one idea or concept per sentence.
Use active ahead of passive words - ‘We won the award’ is shorter and easier to comprehend
than, ‘The award was won by us’

b. Limit each paragraph to one idea

If you assign just one idea to each paragraph site visitors can:
Easily scan through each paragraph

Get the general gist of what the paragraph is about

Then move on to the next paragraph
All this and without fear that they'll be skipping over important information,
because they will already know roughly what the paragraph is about.
Limiting each paragraph to just one idea is especially effective when combined with front-
loading paragraph content.
c.Front-load content
Front-loading content means putting the conclusion first, followed by the what, how, where,
when and why. The first line of each paragraph should contain the conclusion for that paragraph,
so site visitors can:

Quickly scan through the opening sentence.

Instantly understand what the paragraph is about
Decide if they want to read the rest of the paragraph or not.

Because each paragraph contains just one idea, users can do all this safe in the knowledge that if
they jump to the next paragraph they won't be missing any new concepts.

Front-loading also applies to web pages, as well as paragraphs. The opening paragraph on every
page should always contain the conclusion of that page.

This way, site visitors can instantly gain an understanding of what the page is about and decide
whether they want to read the page or not.

Unfortunately many websites don't adhere to this guideline and end up writing page content in a
story-format. On each page there's an introduction, middle and conclusion, in that order.
Unfortunately, when scanning through web content we don't tend to read all the text nor read all
the way to the
bottom of the screen. As such, you may easily miss the conclusion if it's left until the end.

So remember, conclusion first, everything else second! For a great example of front-loaded
content, just read any newspaper article. The opening paragraph is always the conclusion of the
article.

d.Use descriptive sub-headings

Breaking up text with descriptive sub-headings allows site visitors to easily see what each
section of the page is about.

The main heading on the page provides a brief overall view of what the page is about, and the
opening paragraph gives a brief conclusion of the page (because you've front-loaded
the page content).

Within the page though, there are various sub-themes which can be quickly put across with sub-
headings.There's no hard and fast rule for how frequently to use sub-headings, but you
should probably be roughly aiming for one sub-heading every two to four paragraphs. More
importantly though, the sub-headings should group onpage content into logical groups, to allow
site visitors to easily access the
information that they're after.
f. Use lists
Lists are preferable to long paragraphs because they:
Allow users to read the information vertically rather than horizontally
Are easier to scan
Are less intimidating
Are usually more succinct

Read it carefully.

Read the guide step by step. Dont Jump to the section. Read it again and
understand the procedure.

It is very crucial.

Don’t ask any question till completely follow this document.

See you in the next side.I am excited to work with you.Hope we ll create
awesome content.

STEP A
Read the below points carefully and learn how to write blog post .

How to Write a Blog Post

 Understand your audience.
Before you start to write, have a clear understanding of your target audience. What do they want to
know about? What will resonate with them? This is where creating your buyer personas comes in handy.
Consider what you know about your buyer personas and their interests while you're coming up with a
topic for your blog post.

We use words like You ,yours to make is more conversational and interactive.

You are writing for an international audience so your tone and information should cater to it.

 Write an intro (and make it captivating).

First, grab the reader's attention. If you lose the reader in the first few paragraphs -- or even sentences --
of the introduction, they will stop reading even before they've given your post a fair shake.

You can do this by describing the purpose of the post and explain how it will address a problem the
reader may be having. This will give the reader a reason to keep reading and give them a connection to
how it will help them improve their work/lives.

Start with the article topic itself on the intro.

Then be empathetic, or grip the reader with an interesting fact or statistic.

 Organize your content.

Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the
writer. The trick is to organize the info so readers are not intimidated by the length or amount of
content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate.
But it must be organized!

Let's take a look at the post, "Productivity Tools and Techniques to Stop Wasting Away Your Workday."
There is a lot of content in this post, so we broke it into four main sections using headers -- Checking
Email; Blocking Distractions; Sourcing Content; and Meetings, Collaboration, and Brainstorming. The
sections are then separated into sub-sections that to go into more detail and also make the content
easier to read and less intimidating using sub-headers.

To complete this step, all you really need to do is outline your post. That way, before you start writing,
you know which points you want to cover, and the best order in which to do it.

 Write!
The next step -- but not the last -- is actually writing the content. We couldn't forget about that, of
course.

Now that you have your outline/template, you're ready to fill in the blanks. Use your outline as a guide
and be sure to expand on all of your points as needed. Use the source file technique, and if necessary,
do additional research to gather more information.

Don't worry about the length of your post. Like my high school teachers used to say, "just make it as
long as it needs to be" to be high quality and helpful.

The article need to be in-depth, information rich. The article should able to answer all the querries of the
reader.It should guide the user what are the actions and step he/she should take.
  Edit/proofread your post, and fix your formatting.
You're not quite done yet, but you're close! The editing process is an important part of blogging -- don't
overlook it. Copy edit and proofread your post, and consider enlisting the help of The Ultimate Editing
Checklist.

Note:All the articles should gone through this quality check list before sent to
us.If it ll pass through we ll send it back to you for rework.

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The Ultimate Editing Checklist

1) The article should be at least 100% uniq. (we have covered how to check this and achieve this)

2) The Article should be in-depth, information rich. The user shall not be tempted to go any othr
else after reading the article

3) Is the flow of the content logical? Are the chapters/headers/ideas organized in an order that
makes sense and naturally guides readers through the content?

4) Are big chunks of text broken up with headers and paragraph breaks so it's easier on the eyes
and readers can scan and skim?

5) Are your headers formatted consistently -- not just within this piece of content, but across other
pieces of content?

6) Is the content comprehensive? Are all major points associated with the topic covered in the
post?
7) How is the formatting? Can you incorporate numbered lists and/or bullets to make it easier for
readers to skim, scan, and identify important takeaways?

8) Are important points/stats/ideas called out in bold to catch readers' attention?

9) Is the content well-written? Is the writing interesting, emphatetic, entertaining, and easy to
read?

10) Do the transitions make sense and flow well?

11) Is the grammar correct?

12) Does the introduction capture the reader's attention? Is it interesting enough to get the reader
to keep reading? (Tip: Keep in mind that 10% of readers don't scroll through articles at all.)

13) Does the intro tee up the rest of the content well and explain the value the reader will get out of
reading it?

14) Does the tone of the writing align with the content being presented? Does it align with the
persona being targeted?

15) Could anything in this content be potentially harmful to any of our partners, stakeholders,
audience, or our company itself?

16) Could this offend certain people in our audience? If so, is it worth it?
 AFTER COMPLETIONG THIS DROP US A MAIL (start a new
mail chain)WITH SUBJECT LINE “ 1ST ASSIGENMENT “.We ll
send you topic.
Eg: Reg: 1st Assignment

 You ll be given the topic for which you have to write article.

 Based on the topic you will do CONTENT RESEARCH .You will write the article following the
below guidelines.

How To Do Content Research?

Search on the topic given to you.Google will give articles based on the topic.Now go to as much article
as possible and see how information has been covered.

We have to aggregate all the uniq information and prepare in depth article covering all the required
information.The article you are writing should be best form other as it ll cover all the information and
should act a self guide for readers.

There is no word limit while writing the article. Cover as much as nessary.

For eg: You have given this topic: GM DIET PLAN

When you will do a google search you will tons of articles. See the result from the 1 st 2 page of the
article.

Imp: See the SEARCH RELATED TO “GM DIET PLAN SECTION” at the bottom of the google search

It will have the following results

Searches related to gm diet plan

general motors 7 days diet chart
gm diet plan non veg
gm diet pdf
gm diet plan menu
gm diet plan for indian vegetarians
gm diet plan for indians
gm diet plan indian version
gm diet plan pdf

You can use them as you sub topics/sub section.

If you right click open them in another them and see the search related to that term ypu can get more
ideas.

Here Google is telling us what people are looking for.By proving the information we can create
INDEPETH INFORMATIVE RICH ARTICLES.

Then prepare an article structure like this.

INTRO

What is GM Diet
GM Diet Plan
Day 1: The Fruit Day
Day 2: Veggie Day
Day 3: Fruit+Vegitables
Day 4:Banana Day
Day 5:Protein Day
Day 6:
Day 7:
Benefits Of GM Diet Plan
Side Effects/Disadvantages Of GM Diet Plan
What To Do After GM Diet Is Over?
TIPS & TRICKS
Gm Diet Plan For Indian Vegetarian
General FAQ’s Related To GM Diet:

This is just an example. Prepare the structure as per topic.One thing you should keep in mind
it should be in-depth and one stop guide for the reader.
 In simple term you will gather all the useful information already been published related to the
topic.You ll format it.Give it a structure .Then write is using your own language.Dont copy
paste edit the sentences.

Trick: While searching for certain topic on Google at the bottom there is section for SEARCHES RELATED
TO "TOPIC".

While preparing your source file don't forget to add the information related to these topics.

While writing don't worry about length.Google loves lengthy in depth articles. Minimum 2000 + words
are expected. More the length better it will.We have articles which has length close to 5k words.

1.After you receive the topic you have to do content research and write the article. Don't include any
photo.If you have any doubts don't hesitate to call me.

2.After you complete your first assignment go to this link and test the uniqueness of the article.Make
the necessary modification in the article to achieve 100% uniqueness.

http://smallseotools.com/plagiarism-checker/
Pro tip: Open the application in the Chrome using the INCOGNITO Mode so that you can use it for
unlimited time.

When you discover that certain phrases are not uniq then rewrite it in different way,use synonyms.

Most of the people have struggled with Plagiarism checker. Let me guide you how to do it.

 Open it in Chrome browser incognito mode so that it will work without limit.
 When you run the article few phrases will come as red marked.click on them.A new tab will
open in your browser. See if the results are relevant to your topic or not. If its relevant then you
have rewrite, rephrase, re structure it using synonyms.
 After doing the necessary changes ran it once again. At least 98% uniqueness is required

Hope this will be helpful.)

A
3. rticles should be in depth, lengthy one.The length of the article depend s on the topic. It can be
more. Don't think about the word limit while writing. Make sure you are writing a article which best and
full of information. For individual article we ll send some specific guidelines how it ll written.

4. Download http://www.grammarly.com/. Use this tool makes sure the article is free from any error.

5. Read the article twice before sending.

6. Don’t write lengthy phrases. Make it simple and easy to follow.

7. Write in simple and plain English.

8. No need to add photos to the article.

 Articles should be warm and friendly, as though the writer is talking to you face to face.
 Conversational language style, as if you’re explaining something to a friend. Never
condescending or rude.
 Family friendly content at all times.
 We should be writing from a position of strength and experience, but this should never allow us
to come across as arrogant or ‘know it alls’.
 Our audience is understood to be intelligent and engaged. Never talk down to them or come
across as patronizing.

9.Deadline: 24 hours after receiving the article. Special case 48 hours. After that the article will be
given to other candidate. Only 2 instance of such miss out will be considered.

10. While Sending the article sends it in a word doc.

File name should be topic name.

Inside the article it should hold the below information on the top.

Eg:

a. Topic: abc (topic name)

b. % uniqness achived : 99%
c. Name of the author: Your name
d. Quality control done
e. Hemmingway app score: https://hemingwayapp.com/ use this tool and make the
correction

While sending mail reply it to the mail where I have send you the topic.

Best of luck.1st few article will be difficult. We are there to guide you. Hope see best article from your
end.

SUMMERY

1. Understand what we are expecting from you by reading the sample articles provided.
2. Learn how to write the In-depth article by reading this guide.
3. After you are done .Drop the mail and get the topic from us.
4. Write the article by following the procedure mentioned in this document.
 5. Use Plagrism checker , Grammarly, Hemming Way web app for quality check.
6. Follow the check list guidelines to enhance the quality of the article.
7. Send it back to us for the review. I ll give the feedback on it.

Before dropping mail please re read this twice understand what is expected from you.

Analyze the sample articles given. See the structure, tone and how each section has been covered.