TUSHITA CIAL

Subject Matter Expert

tushicial07@gmail.com
+91 89541 52207

High-energy Digital Marketing professional targeting challenging assignments in Ad Operations / Business Excellence / Digital
Marketing primarily in PPC Ads with an organisation of high repute, preferably in Gurgaon / Delhi / NCR

PROFILE SUMMARY
❖ Result-oriented professional with experience of nearly 4 years in Marketing, Operations and Change Management
❖ Currently associated with Cognizant Technology Solutions as Subject Matter Expert
❖ Acquired comprehensive exposure in Digital Marketing including Digital Communication, Social Media & Community Tracking,
Data Analysis, Experiments and Conversion Tests / PPC (Paid Search Marketing)
❖ Gained experience in activities pertaining to Return on Investment (ROI) / SEO (Keyword Search, Article Writing, Editing, Image
Optimization) / Social Media Campaigns / Blogs / Digital/ Social Media Platforms)
❖ Delivered excellent performance across a portfolio of digital marketing programs – E-Mail, SMS, bulk messaging, social media &
ad network
❖ Leveraged understanding of Google Docs, Microsoft Excel (Basic & Advanced) and Microsoft PowerPoint
❖ Led overall implementation of digital marketing programs including web, social, search and video marketing campaigns, product
and solutions reference programs, customer and developer marketing programs
❖ Proficient in conceiving and implementing integrated marketing communication plans that maintained brand consistency,
maximized effectiveness, met measurable objectives and executed customer relationship management strategy
❖ Participated in attrition management along with the EWS (Early Warning System) to ensure timely resource replenishment in
the event of unexpected resource exit
❖ Compassionate leader and people manager with experience in hiring, mentoring, and providing career guidance & coaching to
empower employees

CORE COMPETENCIES
Marketing Strategy & Execution Market Intelligence / Project Management / Continuous
Strategic Planning Process Improvement
Creating and Optimizing PPC Ads Operations Management Team Building & Leadership

Creating & Implementing Business Analysis Data Analysis, Reporting & Statistics
Extensions

SOFT SKILLS EDUCATION

● B.Sc. (Zoology, Botany, Chemistry) from S.V.C.
University, Aligarh in 2017

● SSC (C.B.S.E. Board) from Blue Bird Senior

Secondary School, Aligarh in 2013

● HSC (C.B.S.E. Board) from Blue Bird Senior

Secondary School, Aligarh in 2011

CERTIFICATIONS
❖ Google Fundamental, Customer Care Service
❖ Google Ads Display Certification
TECHNICAL SKILLS ❖ Mastering the Seven Quality Tools (with Microsoft Excel)
Digital Marketing Google Ads, SEO ❖ Microsoft Excel - Data Analysis with Excel Pivot Tables
Content Writing Ad Writing, Blog Writing, ❖ Google Analytics Certification
Social Media Content ❖ Microsoft Excel - Data Visualization, Excel Charts & Graphs
Writing, Web Page ❖ Giving Effective Feedback: Empower & Retain Your
Content Writing Employees
 Word & Data Processing Microsoft: Word, Excel, ❖ Root Cause Analysis and the 8D Corrective Action Process
PowerPoint
Social Media Marketing Facebook Marketing,
Instagram Marketing,
LinkedIn Marketing, You
NOTABLE ACCOMPLISHMENTS
Tube Marketing ❖ Received “Appreciation Emails” from clients for the excellent
SEM PPC quality and timely delivery of services
❖ Awarded "Quality Achiever of the month" five times for the
last 1 year (Sept’21 – Feb’22)
❖ Successfully optimized the account-based recommendations,
thereby achieving best results in the lowest price
❖ Provided training sessions and conducted meetings for the
teams at Krakow (Poland) and Sao Polo (Brazil)

WORK EXPERIENCE
Since Feb’19 with Cognizant, Gurugram

Growth Path:

Key Result Areas:

As Subject Matter Expert (Digital Operations)

❖ Managing all web marketing efforts and increasing quality lead conversions from all sources, including paid search, display,
content, retargeting, organic search & social media
❖ Overseeing day-to-day production while adhering to process SLAs (productivity, timeliness, utilization, and process quality)
❖ Assisting in creation of search ads and proofreading them for any possible flaws; optimizing Google Ads to achieve higher CTC,
lower CPC and better-quality score
❖ Analyzing and fixing the account for over spending or leakages via Search Report; pulling up and analyzing Google account
reports
❖ Operating as POC for Account Manager (client) for delivery and feedback
❖ Scrutinizing the quality for emails drafted to POCs of different region and rendering timely help on their concerns
❖ Monitoring inflow management, as well as inter-MSP and inter-site transactions (IND, Krakow, Sao Paulo) to enable seamless
case distribution; performing root cause analysis of production problems and initiating corrective action
❖ Creating and updating global documents related to global SOP, risk management, BRD generation and the process
❖ Troubleshooting any urgency or anomaly observed daily; revising CRISP Framework and HIVE (Internal projects) testing
❖ Assisting with product launches by enabling a seamless transition with the use of precise documentation
❖ Training the associates for launching of new tools, process modification or client update; managing new hires by offering
mentor assistance through peer review
❖ Tracking performance, scheduling frequent refreshers, and a two-week observation period before going live all are part of a
process; creating a process document for the KRK team to reduce AHT and enhance efficiency
❖ Evaluating monthly pre-check trends based on AHT, Utilization, and FPY to provide appropriate support
❖ Examining the parked and infeasible situations, bifurcation based on rationale and case inflow weightage
❖ Rendering daily feedback as well as periodic refresher and calibration sessions in order to maintain the FPY; ensuring optimal
quality of ads provided to the advertiser

As Senior Process Executive (Digital Operations) / Process Executive

❖ Coordinated with clients to resolve concerns with continuing process delivery
❖ Analyzed & communicated online brand and product campaign results, tracked conversion rates and made improvements to the
website, to raise brand awareness
❖ Recommended optimization tactics to improve campaign performance
❖ Assisted in the design, implementation, maintenance and ongoing improvement of an integrated, advanced supply chain
planning, scheduling and sequencing system

Apr’18 – Dec’18 with Accenture, Gurugram

IT Operations Analyst

Key Result Areas:

❖ Retrieved accounts using policies laid down by the clients for deciding if the claimant was the rightful owner of the account or
not
❖ Operated as a high-end interface for the clients’ user to deposit their claim over an account
❖ Assured the proper correspondence of emails while avoiding hijacking and disputes
❖ Conducted the tracking of bugs using Google Tools and reported the same by offering feedback to the developers
❖ Offered suggestions to client for enhancing the existing SOPs

FREELANCING EXPERIENCE
Dec’16- Apr’18 with Kalamos Literary Services, New Delhi
Content Writer

Key Result Areas:

❖ Drafted content for various academic books, fictional novels and magazines
❖ Conducted proofreading and edited the content provided by the authors

PERSONAL DETAILS
Date of Birth: 07th November 1995
Languages Known: English, Hindi and Urdu
Address: SS Apartment, H. No. – 334, U-59, Sec.-24, U-Block (Near Kapil Dairy), Gurugram – 122002 (Haryana)