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Assignment 1: Mission Statements: General Motors

The document analyzes the mission statements of General Motors, the North Carolina Zoo, and Samsonite based on 9 components. General Motors' statement includes components about customers, products, markets, technology, and concern for employees. The North Carolina Zoo's statement includes components about concern for public image and philosophy. Samsonite's statement includes components about customers, products, markets, technology, and self-concept.

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yosef farouk
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129 views3 pages

Assignment 1: Mission Statements: General Motors

The document analyzes the mission statements of General Motors, the North Carolina Zoo, and Samsonite based on 9 components. General Motors' statement includes components about customers, products, markets, technology, and concern for employees. The North Carolina Zoo's statement includes components about concern for public image and philosophy. Samsonite's statement includes components about customers, products, markets, technology, and self-concept.

Uploaded by

yosef farouk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment 1: Mission Statements

General Motors:

Our mission is to be the world leader in transportation products and related services.
We aim to maintain this position through enlightened customer enthusiasm and
continuous improvement driven by integrity, teamwork, innovation and individual respect
and responsibility of our employees.

Analysis

The statement includes 6 of the 9 components as follow:

Customers: “this position through enlightened customer enthusiasm”

Products: “leader in transportation products and related services”

Markets: “maintain this position through”

Technology: “innovation”

Concern for employees: “individual respect and responsibility of our employees”

Philosophy

While the statement lacks 3 components which are Concern for Survival, Growth,
Profitability, Self-concept and, Concern for public image.

North Carolina Zoo:

Our mission is to encourage understanding of and commitment to the conservation of


the world’s wildlife and wild places through recognition of the interdependence of people
and nature. We will do this by creating a sense of enjoyment, wonder and discovery
throughout the Park and in our outreach programs.

Analysis

The statement includes 2 of the 9 components as follow:


Concern for public image: “the conservation of the world’s wildlife and wild places”

Philosophy

While the statement lacks 7 components which are Customers, Products, Markets,
Technology, Concern for employees, Concern for Survival, Growth, Profitability and,
Self-concept.

Samsonite:

Our mission is to be the leader in the travel industry. Samsonite’s ambition is to provide
unparalleled durability, security and dependability in all of its products, through leading
edge functionality, features, innovation, technology, contemporary aesthetics and
design. In order to fill every niche in the travel market, Samsonite will seek to create
strategic alliances, combining our strengths with other partners in our brands.

Analysis

The statement includes 6 of the 9 components as follow:

Customers: “fill every niche in the travel market”

Products: “unparalleled durability, security and dependability in all of its products”

Markets: “be the leader in the travel industry” & “fill every niche in the travel market”

Technology: “innovation, technology”

Self-concept: “provide unparalleled durability, security and dependability”

Philosophy

While the statement lacks 3 components which are Concern for Survival, Growth,
Profitability, Concern for public image and, Concern for employees.

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