Scribd
Upload
178 views3 pages

Lesson 3 - Tourism and Culture

The document discusses the effects of culture on travel and tourism. It defines culture and explains how a lack of understanding of a host culture can lead to culture shock. It also discusses the importance of cultural tourism in promoting cultural relations. Finally, it provides examples of different cultural factors that appeal to tourists, such as art, music, handicrafts, agriculture, education, religion, food, history, and more.

Uploaded by

Shenn Silva Rockwell
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
178 views3 pages

Lesson 3 - Tourism and Culture

The document discusses the effects of culture on travel and tourism. It defines culture and explains how a lack of understanding of a host culture can lead to culture shock. It also discusses the importance of cultural tourism in promoting cultural relations. Finally, it provides examples of different cultural factors that appeal to tourists, such as art, music, handicrafts, agriculture, education, religion, food, history, and more.

Uploaded by

Shenn Silva Rockwell
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Lesson 3 – Tourism and Culture

3.1. The Effects Of Culture On Travel


Culture can be defined as a "set of beliefs, values, attitudes, habits, and form of behavior that
are shared by a society and are transmitted from generation to generation." A knowledge of
the culture of a country is important in order to understand how individuals within that country
will behave. Lack of understanding and inability to communicate with the host culture might
result in a culture shock for the tourist. A Filipino traveler who visits the United States for the
first time may experience culture shock in the open display of love and emotions, the frankness
in conversation, the permissive way children interact with their parents, and the practice of
allowing aged parents to stay in the home for the aged.

Likewise, an American tourist in the Philippines might be repelled by balut (cooked duck egg
with embryo) and the bagoong (preserved salted fish) or may feel exasperated by the
Filipinos' lack of punctuality or time concept, and the use of euphemism and circumlocution in
contrast to American frankness.

Culture patterns are changed by internal forces. Within a group, there are people who are
more willing than others to try new things. Since these innovators are better educated, have
high income, and more achievement-oriented than others, they tend to be opinion leaders and
to be highly sought-after by marketing people.

"Mass follow class" suggests that a destination first attracts a small number of high-status
individuals whose actions are eventually copied by a large number of persons with lower social
status.

Culture patterns are also changed by external forces. Contact with other environments may
change previous attitudes and behavior. A visit to a foreign country may result in a change in
attitude toward the people of that country. Travel may also stimulate the sale of products in the
destination visited.

It can readily be seen that in order to understand a traveler, it is necessary to understand why
visitors act the way they do and be in a better position to anticipate and satisfy their needs and
wants.

3.2. The Importance of Cultural Tourism


Cultural tourism includes all aspects of travel in which people learn about each other's way of
life. Thus, tourism is an important means of promoting cultural relations and international
cooperation.
Louis D' Amore, the past president of the Canadian Travel Research Association, once said,
"These millions of daily person-to-person encounters are potentially a powerful force for
improved relations among the people and nations of the world, relations which emphasize a
sharing and appreciation of cultures rather than the lack of trust bred by isolation."

3.3. Cultural Factors with Tourist Appeal


1. Art – include performing arts and fine arts.
a. Performing arts:
 live theater
 music
 dance
 Examples:
o Pangkat Kawayan (bamboo orchestra)
o rondalla group
b. fine arts:
 painting
 sculpture
 graphic arts
 architecture
 Examples:
o Amorsolo's and Francisco's paintings
o sculptural works of Michelangelo
2. Music and Dance – in several countries, music is a major source of enjoyment and
satisfaction to tourists. Dancing, in its native or ethnic forms, is one of the most appealing
aspects of a country's culture and can be presented as a tourist attraction. The color,
costumes, music, setting, and skill of form and execution add to the attraction.
 Examples
o Bayanihan Dance Troupe of the Philippines
o the Ballet Folklorico of Mexico
o the Russian Bolshoi Ballet
o the folk dances of European countries
o the African dances
o Thai dancing
o Kabuki dancers of Japan.
3. Handicraft – to satisfy tourists, gifts and souvenirs for sale should be manufactured in the
country where the purchase is made. There is no substitute for genuineness. The locally
produced article is useful and attractive; it should be made available in conveniently located
shops. A visit to shops where handicrafts are actually being made by the craftsman is an
effective form of tourist entertainment.
 Examples
o the shell-craft
o handcrafted jewelry of Bulacan
o the Baguio
o Ilocos hand loom wearers
o traditional crafts of Thailand, Africa, Cyprus, and Tunisia.

4. Industry and Business – most travelers, particularly international travelers, are usually
curious about the country's industry, commerce, manufactured products, and its economic
situation
 Industry tours – are a very effective way of developing an interest in the culture of a
country, as well as providing a potential market for the product being made. Tourist
organizations should encourage tours to factories or processing plants.
 Group tours – can be organized for manufacturers of a specific product who visit
another country to see how the manufacture of a similar product is accomplished.
Such tours are mutually profitable because the representatives of the different
countries learn from each other.
 Shopping – is one of the most important elements in tourism. The success of a
shopping area depends on its cleanliness, attractiveness, variety of products, as well
as the courtesy and efficiency of the personnel. Hong Kong and Singapore are the
best examples of tourist business.
5. Agriculture – the agriculture of a country may be interesting to a large segment of tourists.
Dairy undertakings, fresh fruits and vegetables, crops, and poultry and livestock are types
of farming which are important elements of culture. An important aspect of tourist services
in rural areas is the farmers' market in which local agricultural products are sold to the
travelers. Examples of this are the roadside stands selling fresh fruits, vegetables, and
products from nearby farms which are enjoyed by travelers.
6. Education – the inhabitants of one country are usually anxious to know the educational
system of another country. The campuses of the colleges and universities of a country are
particularly appealing to tourists. Famous universities such as Oxford or Cambridge in
England, Harvard in the US, and the University of Sto. Tomas in the Philippines are tourist
attractions. Several universities conduct adult education programs within the university's
continuing education service. These educational opportunities attract students from many
countries around the world.
7. Literature and Language – books, magazines, newspapers, booklets, pamphlets, and
other printed literary works are significant expressions of the culture of a country. Libraries
are favorite cultural institutions for the tourists. A highly educated person is likely to speak
or at least have studied more than one language. Interest in the language of another
country is an incentive for travel. This is true for students who travel to a particular country
to practice the language or to become more familiar with its colloquial use.
8. Science Tourists – are interested to know the scientific activities of a country, especially
those in technical industries, education, or scientific research. Tourist promotion
organizations would be rendering a great service to the scientific community by providing
facilities for the exchange of scientific information, organization of scientific installations,
and other activities which provide scientific information to visitors.
9. Government – countries differ in their systems of government. Visits to centers of
government, such as capitals, are very motivating to individuals interested in political
science and government. When a person visits another country, he or she becomes aware
of the type of government in operation and compares it with the government in his or her
own country. Lawmakers often visit another country to observe the lawmaking process.
10. Religion – the religious pilgrimage is another motivation for travel. The most popular
among the Muslims is the pilgrimage to Mecca. Many people go to the different
headquarters of their church organizations and to places that are well-known in their
religious literature. These people usually travel in groups.
11. Food and Drink – tourists usually enjoy native food especially those which are local or
ethnic in nature. Restaurants and hotels can make a good impression to the tourists if they
serve local dishes and explain the menu-- what the dish consists of and how it is prepared.
The type of restaurants where the atmosphere is conducive to the types of food being
served is particularly appealing to visitors.
12. History - the preservation of history and the quality and management of museums are very
important for the success of tourism. To be familiar with the history and archeology of an
area is a very important travel motivation. One of the weaknesses observed in historical
museums is that the explanations of the exhibits are given in only one language. Hence,
most tourists do not enjoy the historical exhibits because they do not understand the
language used in explanations.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy