Covey's Time Management Matrix
Covey's Time Management Matrix
Quadrant 2- Not Urgent but Important. This quadrant of the matrix will
contain activities that are important for long term growth but are not urgent.
These are things like self-development, relationship building,
education,exercise,etc which we are supposed to do but we fail to do at the
right time as they don’t seem urgent. This is where highly effective people
focus the most.
Quadrant 3- Urgent but Not Important. This quadrant of the matrix will
contain activities that are generally not important but are urgent in nature. The
simplest of example here is a phone call during a meeting. Ideally you should
minimise or avoid all activities of Quadrant 3 to save yourself time.