Cabanatan, Xylynn Myka G.

Malate, Sean Philip M.

Riga, Aina Joy

Solvera, Anjelo Allien M.

Tañola, Eroll D.

BLK 11 – TAYLOR
 Swab Taste Waffles Co.

BUSINESS PLAN

March 2022

Contact:

09510242060

swabtastecompany@gmail.com

Address:

Brgy. 93 Bagacay, Tacloban City, 6500

Presented to: Mr. Sherwin Hidalgo

Presented by:

Cabanatan, Xylynn Myka G.

Malate, Sean Philip M.

Riga, Aina Joy A.

Solvera, Anjelo Allien M.

Tañola, Eroll D.
BLOCK 11- TAYLOR
 EXECUTIVE SUMMARY

Food has always been an integral part of everyone, it provides our body the energy and
fuel to be able to move, work, and be active and also give nutrients for our mind to be able to
think and learn. Not only that but food is also always shared which is why eating is treated as a
social affair, this is because mealtime is supposed to bring people closer together, tell each other
about their days, and just interact or reconnect with one another. Which is why our company will
be offering the best food for our customers to gather and bond to.

“Swabtaste” company is part a of the food industry that will be offering unique and
different flavors of mouthwatering and delightful waffles that will provide customers with
reliable, affordable and high-quality services in the industry, which will be located at ACLC
College of Tacloban as part of the ACLC Week. The target market of the business will be the
students, employees and other individuals near the area, particularly the people around the
ACLC Campus.

In today’s food industry, food businesses are doing what they can to find new strategies
to beat the competition. One of those strategies is to give some special spices that lead our
product unique from other competitors.

I. Organizational Goal & Objective

Our prime priority is to satisfy our customers to keep them coming back that is why we
are dedicated and committed in serving wholesome and inexpensive food and at the same time
providing excellent services to the customers. We also aim to be one of the pioneers in the said
business field in the locality.

II. Mission
 The company’s mission is “to cater a unique experience to our customers through
delivering great food with affordable prices, friendly and attentive service, and a comfy place to
get together”.

ENVIRONMENT ANALYSIS

PEST Analysis

Political Factors. Economic Factors.

 Health and Safety Guidelines - Due  Inflation – Prices of goods rose fast
to the pandemic caused by COVID- in 2021 as Filipinos struggled to
19, the government imposed make end meets amid the
mandatory minimum health coronavirus crisis. The Philippine
standards protocols per business Statistic Authority on January 5,
establishments and activities. 2022 reported that inflation for the
entire 2021 hit 4.5% driven mainly
by higher food prices.

Social Factors. Technological Factors.

 Social Lifestyle - People have a  Mobile Apps- Food delivery services

hectic lifestyle and work late in the are one of the fastest-growing trends
office. Such people are always of 2020 and until now, providing
preoccupied with their daily routines consumers with safe, socially-
and have no time for healthy distanced and convenient services.
nutrition, exercise, or sleep. In their COVID-19 and subsequent
daily routine, they choose readily lockdowns caused many restaurants
made or fast foods, carbonated to limit capacity or close entirely,
beverages, and tea or coffee. and millions of people ordered food
online. Despite relaxed restrictions
and many restaurants already
opening, consumers have maintained
the habit of placing orders through
food delivery apps.

https://www.adjust.com/blog/food-delivery-apps-thrive-following-covid-growth/
https://psa.gov.ph/statistics/survey/price/summary-inflation-report-consumer-price-index-
2012100-december-2021

PRODUCT SELECTION

The following are the products that the members think will be feasible in terms of
market, operation and finance after analyzing the location’s environment.

1. Waffles

In terms of market feasibility, waffles are already widely known and loved by a wide
range of people from kids, teens, to adults and even old people making the market broad.

The company is also equipped with the materials, instrument and knowledge needed to produce
this product and the ingredients to be used is widely available making us capable for operation.

2. Milk Shake

With the summer coming up and the strong heat striking us almost every day, cold
refreshments and drinks will definitely get popular. Milk Shakes are easy to make and its
ingredients are simple, affordable and also widely available. It can be sold to kids, students and
workers or employees in the area.

3. Street Foods (tusok-tusok)

It contains a range of deep-fried food and sauces that you can choose based on your
liking. It is highly profitable due to its inexpensive ingredients that’s why you can also sold it
cheaply, making it affordable for everyone especially to students who have limited allowances. It
is also popular among workers who wants to have a quick snack.
4. Fries

The procedure to make this is just simple and easy and the ingredients are easy to find
and also affordable. It is also very popular among teens and students that’s why it is also a good
idea for a business to generate profit.

5. Milk Tea – Milk Teas became a hit and is now popular among teens and young adults. It
contains a variety of flavors and also different kinds of ingredients but the procedure for making
it is simple.

Among the products that were listed, we came into the conclusion that waffle business is
much more suited for us to venture into. The reasons are:

 We already have the necessary materials and equipment for operation.

 Members already have prior knowledge and experience in making such product.
 Our company will go for uniqueness. We observed that not a lot of business in the area
offer the same kind of products that’s why we picked Waffles. Milk teas, Milkshakes,
Fries and Street Foods are good ideas for a business but competition will be much harder
if we choose these products because there are already a lot of similar existing businesses
in the area.
 SWOT ANALYSIS

STRENGTH WEAKNESS
 Swabtaste offers waffle product  Limited amount of space compared to
located near to our customer target the population in the area
ACLC students and staff  Lack of Reputation – As the business
 As business leaders we inspire our will be starting from scratch, the
team to achieve greatness business will have to make its way to
 Budget-friendly price – Swabtaste’s the market.
products can be availed at an  Lack of Capital – The capital used
affordable cost which our target, the were all from the owner’s loans and
students and employees can afford savings
 Unique

OPPORTUNITY THREATS
 Can implement a loyalty program to  Negative reviews of the product
customers  We depend on our business to have
 Market boom quality service, but it may harder to
 No similar businesses are in the area attract and keep good costumer
yet  High cost of ingredients
 Larger competitors get majority of
market share