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Group5 BusinessPlan 12FBS-1

Pastil On The Go Go Go! is a student-organized business focused on providing affordable, high-quality chicken pastil to students and school staff. The business aims to ensure customer satisfaction through eco-friendly packaging and efficient service, with plans for strong brand identity and online presence. The financial plan outlines a startup cost of P33,000 with projected monthly profits of P10,000, while addressing potential risks and mitigation strategies.

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Daniel Lardizabal
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12 views17 pages

Group5 BusinessPlan 12FBS-1

Pastil On The Go Go Go! is a student-organized business focused on providing affordable, high-quality chicken pastil to students and school staff. The business aims to ensure customer satisfaction through eco-friendly packaging and efficient service, with plans for strong brand identity and online presence. The financial plan outlines a startup cost of P33,000 with projected monthly profits of P10,000, while addressing potential risks and mitigation strategies.

Uploaded by

Daniel Lardizabal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1

Business Name:

Pastil on the go, go


go!
Tagline:
“Wrap me up before you GO! GO!.”

Prepared By:

Group 5: (Pastil on the go go go!)

Leader: Tuanquin, Elaiza Zhaine C.

Members :1. Abaya, Paul Sebastian O.

2. Arias, Revin simafranca

3. Capulong, Jane lhean

4. Erica, Erebito

5.Gonzales, Renz

6. Herrera, Diane

7. Mayuyu, Christopher D.

8.Paronda, Sabriel Matthew


2

Date of Submission:

January 25, 2025

Submitted to:

Ma’am Jo Aquino

Entrep Subject

2.Table of Contents
1. Title
Page…………………………….p
2. Table of
Contents………………….p
3. Executive Summary………………
p
4. Mission, Vision, and Goals………
p
3

5. Business
Description……………..p
6. Market Analysis……………………p
7. Organization and Management
Plan…………………………………….p
8. Product or Service
Line…………..p
9. Marketing and Sales
Strategy…..p
10. Operational
Plan……………….p
11. Financial Plan………………….p
12. Risk Management
Plan……….p
13. Appendices……………………...
p
4

3. Executive Summary
Pastil On The Go Go Go! is a student-
organized business that offers a high and
good quality low-price pastil. Our business
aims to provide every individual a healthy,
clean, and tasty food with cheap price that
is affordable to every people.

4. Mission, Vision, and


Goals
Mission:
5

Our mission is to make our customers


satisfied and full with out affordable chicken
pastil, providing them a good quality
chicken pastil and fast service from our
service crew.

Vision:
Chicken pastil that will full fill the stomachs
of our customers and will be remembered
by our delicious chicken pastil.

Goals:
6

1. Promote Chicken pastil on the go go go!


eco-friendly packaging and high quality of
product.
2. Increase accessibility to students
teachers and the local community.
3. Sustainable growth of chicken pastil on
the go go go!.
4. To establish a strong brand identity and
online presence by developing a logo,
website, and social media accounts within 2
months.
5.To maintain high customer satisfaction,
achieving a rating of 85% or higher and
responding to customer feedback within 24
hours, within the first 3 months.
7

5. Business
Description
● Business Nature: Traditional
Filipino Dish

● Target Market:
•Students
•Teachers
•School Staffs
● Unique Value
Proposition:
Affordable and convenient, high-quality,
freshly cooked directly deliver to
customer.
8

6. Market Analysis

● Target Market Profile:


o Demographics: Students from Grade 7-12,
Teachers and school staffs from Caloocan
City Business High School.
o Psychographics: Prefers convenience and
affordable food, enjoys indulging in savory
goods, values high quality and low price dish.

● Market Needs:
The school needs a high quality, low price, and
healthy food for their break time. Also, our
market needs a healthy and affordable food.
9

● Competitor Analysis:
o Direct Competitors:
Students who are also starting their
business around school

o Indirect Competitors:
Restaurants
10

o SWOT Analysis:

▪ Strengths:

Affordable, healthy, high-quality,


student-friendly price.

▪ Weaknesses:

Limited to one choice of food.

▪ Opportunities:

▪ We can advertise our product


through the use of friends from
school and online platforms for more
customers to purchase our products.
11

▪ Threats: Established competitors


with owners who are recognized by
the target market.

7.Organization and
Management Plan
● Business Structure: Partnership

● Team Members:
o Owner/s: Paul Sebastian Abaya, Diane
Herrera, Elaiza Zhaine Tuanquin, Sabriel
Paronda, Christoper Mayuyu, Jane
Capulong, Erica Erebito, Revin Arias,
Renz Gonzales
12

o Marketing Assistant: Jane Capulong,


Sabriel Paronda, Elaiza Zhaine Tuanquin,
Renz Gonzales
o Delivery Partner: Erica Erebito, Christoper
Mayuyu, Revin Arias

● Roles and Responsibilities:


o Owner/Cook: Recipe development,
cooking, quality control, preparations.
o Marketing Assistant: Creates and
schedules social media posts, handles
inquiries, and advertising.
o Delivery Partner: Ensures timely and safe
delivery.

8.Product or Service
Line
● Products:
o Chicken Pastil with Rice and Egg

● Unique Selling Point:


13

Freshly prepared and wrapped to ensure the


newly-cooked and hot chicken pastil for the
customers.

9.Marketing and Sales


Strategy
● Pricing Strategy:

Value-based Pricing; Chicken pastil range


from P15 to P25 depending on the toppings
included

● Promotion Strategy:
14

o Social media ads on Facebook and


Instagram.
o “Refer a Friend” discount program.
o Promotions(e.g., Friday prom. Buy 2Take
1).

● Sales Channels:

Online orders via website, Facebook


Messenger, and Instagram DMs.

10.Operational Plan
● Daily Operations:
o Orders accepted daily from 10:00 AM to
8:00 PM.
o Delivering During Open hours 10am-8pm

● Facilities:

Stall Based kitchen equipped with an Stove,


Pans, and packaging tools.
15

● Suppliers:

Local farmers for Rice, Chicken, Vegetables,


and Banana leaf.

11.Financial Plan
● Start-Up Costs:
o Cooking Equipment: P15,000
o Initial Ingredients: P10,000
o Packaging Materials: P3,000
o Marketing Budget: P5,000
o Total: P33,000

● Projected Monthly Income


Statement:
16

o Revenue: P20,00
o Expenses: P10,000
o Net Profit: P10,000

● Break-Even Analysis:

Achieve break-even sales of P30,000 within


the first month.

12.Risk Management
Plan
● Risks:
o Supply chain delays for ingredients.
o Delivery issues (e.g., delays, damaged
goods).

● Mitigation Strategies:
o Maintain a buffer stock of ingredients.
17

o Partner with reliable courier services.

13.Appendices
● Management Resumes
● Certification
● Licensing Documents/Permit
● Sample product photos.
● Social media mockups (logo, promo poster,
packaging, booth design).
● Customer feedback survey results/Costumer
Testimonials.

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