APPAREL CATEGORIES

1. Formal wear
2. Sports wear
3. Active sports wear
4. Swim wear
5. Beach wear
6. Casual wear
7. Jeans wear
8. Work wear
9. Street fashion
10. Intimate wear (lingerie)
11. Occasion wear
12. Club wear
13. Evening wear
14. Sleep wear
15. Ethnic wear

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 FORMAL WEAR
 Formal dress (UK) and formal wear
(US) are the general terms for clothing
suitable for men and women for formal
social events, such as a wedding,
formal garden party, dinner, award
programm or dance party.

 Formal dress is the grouping of all the

dress codes which govern clothes worn
to formal events.

 The Western style of formal evening

dress, characterized by black and white
garments, has spread through many
countries & is almost the standard
formal social dress in all countries

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 FORMAL WEAR – Dress Code
 The dress codes counted as formal wear are the formal dress codes of white tie for
evenings and morning dress for daytime, as well as the semi-formal ones of black
tie for the evening and strollers in daytime.
 The clothes dictated by these dress codes for women include cocktail dresses, ball
gowns, gowns, and evening gowns.
 For many uniforms, the official clothing is unisex. Examples of this are law court
dress, academic and graduate dress, formal military uniforms and formal military
evening dress.

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CASUAL WEAR
Casual wear in European
tradition is the dress code which
emphasizes comfort and
personal expression over
presentation and uniformity i.e.
it does not require formal
dressing and can be worn by all
age groups at any time

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 Examples
 Blue jeans and a T-shirt have been described as
the "casual uniform". With the popularity of
spectator sports in the late 20th century, a good
deal of athletic gear has influenced casual wear.
Clothing worn for manual labor also falls into
casual wear.

 Punk costume is a striking example.

 Madonna introduced a great deal of lace,

jewelry, and cosmetics into casual wear during
the 1980s.

 More recently, hip hop fashion has played up

elaborate jewelry and luxurious materials worn in
conjunction with athletic gear and the clothing of
manual labor.

 Skin exposure is most pronounced in casual

wear, since it includes all swimwear, but the
trend toward female exposure in the 20th century
has also pushed the necklines of formal ball
gowns ever lower and the skirts of semi-formal
cocktail dresses ever higher. For men, the
exposure of shoulders, thighs, and backs is still
limited to casual wear. 5
JEANS WEAR
The word jeans originally meant a 5 pocket
pair of trousers made in sturdy fabric like denim or
Non-denim fabric like canvas in heavy oz (weight)
& in a twill or plain weave.
It is mostly referred to a trouser made in denim

It is one of the forms of casual wear dressing

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JEANS - History
 The word "jeans" comes from the French phrase bleu de Gênes, literally the
blue of Genoa. Jeans fabric, or denim, originated independently in two
places: the French town of Nîmes, which 'denim' owes its name to; and in
India, where trousers made of denim material were worn by the sailors of
Dhunga, which came to be known as dungarees.

 In 1853, the California gold rush was in full swing, and everyday items were
in short supply. Levi Strauss, a 24-year-old German immigrant, left New York
for San Francisco with a small supply of dry goods with the intention of
opening a branch of his brother's New York dry goods business. Strauss was
selling rough canvas to use for tents and wagon covers but then one of the
prospector said, "You should have brought pants!," saying he couldn’t find a
pair of pants strong enough to last.

 History's first jeans weren't blue, and they weren't denim. They were brown
and made of canvas. Levi Strauss created them in 1853. Strauss switched to
denim colored with indigo blue dyes in the 1870s.

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 Jeans did not have rivets earlier -- One of Strauss's customers was
Jacob Davis, a tailor who frequently purchased bolts of cloth from the
Levi Strauss & Co wholesale house. After one of Davis's customers kept
purchasing cloth to reinforce torn pants, he had an idea to use copper
rivets to reinforce the points of strain, such as on the pocket corners and
at the top of the button fly

 Early examples of these trousers were made for the Genoese Navy,
which required all-purpose pants for its sailors. They required pants that
could be worn wet or dry, the legs of which could easily be rolled up to
wear while swabbing the deck.
 These jeans were laundered by dragging them in large mesh nets
behind the ship, and the exposure to sea water and sun would gradually
bleach them to white.

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JEANS WEAR AS OF TODAY !
 It is fashion statement ! & has become extremely popular across all age
groups for decades. It is particularly identified with American culture,
especially the American Old West. The American population spent more
than $14 billion on jeans in 2004.

 Many subcultures like Hippies have adopted it as a part of their clothing.

 It is present across most of the brands in all segments in all price ranges.
Famous brands being – Levis, Lee, Wrangler.

 Even designers like DKNY, Armani & Versace have their own line of jeans

 Different looks can be achieved due to the versatility of the fabric – formal
(by keeping the wash & style & fit simple & casual by having a heavy
wash or by adding different trimmings & details
It can also be combined with a variety of other clothing like a shirt, tee-
shirt or kurta to achieve a desired look

 Great example of a Classic style & cycles with cycles

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Jeans as of today !

• Casual attitude
• Style statement
• Comfortable
• Versatile
• Easy maintenance
• Lasts longer
• Caters to all market
segments
• Different looks can
be achieved

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Popular jeans wear brands

Showcased by models in
fashion shows Designer wear jeans

Part of hippi
culture

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 STREET FASHION
Fashion that originates with or are inspired by
clothing worn by individuals usually young or
grass root level, rather than emerging from the
fashion industry or studios.
It is generally associated with youth culture
most often seen in major urban centres
although the contemporary fashion industry
draws inspiration from street style.

Most major youth subcultures have had an associated

street fashion. Examples include: Skin Heads
 Hippies (denim, T-shirts, long hair, flower power and
psychedelic imagery, flared trousers)
 Teddy Boys (drape jackets, drainpipe trousers, crepe
shoes)
 Punk fashion (ripped clothing, safety pins, bondage,
provocative T-shirt slogans)
 Skinheads (short-cropped hair, fitted jeans, Ben
Sherman button-up shirts, Fred Perry polo shirts,
Harrington jackets, Dr. Martens boots)
 Gothic fashion (black clothing, heavy coats, big boots,
makeup).
 Hip hop fashion

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Teddy Boys
 Hip hop
Japanese street fashion
STREET
FASHION

Finland

High street fashion

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French street fashion
 SPORTS WEAR
Sportswear is clothing, including
footwear, worn for sport or exercise.
Typical sport-specific garments include
tracksuits, T-shirts, polo shirts and
trainers. Specialised garments include
some underwear, such as the
jockstrap. Sportswear is also often
worn as casual fashion clothing.

 For most sports the athletes wear is a

combination of different items of
clothing, e.g. sport shoes, pants and
shirts. Some athletes wear personal
armour such as helmets or American
football body armour.

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 History of sportswear
1930–1970
 The precursors of true sportswear emerged in New York
before the Second World War. Designers such as Clare
Potter and Claire McCardell were among the first American
designers to gain name recognition through their innovative
clothing designs. McCardell has been called America's
greatest sportswear designer. Her simple, practical clothes
suited the relaxed American dress code
 Many of the first sportswear designers were women. A
common argument was that female designers projected their
personal values into this new style

1970–2000
 In the 1970s Geoffrey Beene, one of the first significant male
sportswear designers, incorporated elements of menswear
into his relaxed women's clothing. Late 20th century
designers Ralph Lauren, Calvin Klein, Donna Karan, and
Tommy Hilfiger, each of whom created distinctive wardrobes
for the American woman based upon stylish but wearable,
comfortable and interchangeable multi-purpose clothes that
combined practicability with luxuriousness

21st century sportswear

 In 2000,surveys showed that an average of 64% of women
interviewed preferred casual wear, including sportswear as
distinct from active wear 15
 History of sportswear
Originally designated clothing worn for sports
like Golf, tennis, bicycling, ice skating, hunting
in 1890s Sportswear has been called
America's main contribution to the history of
fashion design. The term became popular in
the 1920s to describe relaxed, casual wear
typically worn for spectator sports.

Pre-1930
 Sportswear originally described clothing made
specifically for sport. One of the first couturiers
to specialise in this was John Redfern who in
the 1870s began designing tailored
garments for increasingly active women
who rode, played tennis, went yachting. It was
adopted as everyday wear by his clients,
making him probably the first sportswear
designer.

 Some early 20th century Paris designers such

as Gabrielle Chanel created haute couture
designs that could be considered sportswear,
though were not exclusively sportswear
designers. Other designers offering high end
sportswear for resort wear included Jean Patou
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Sports wear for resort
 ACTIVE SPORTSWEAR
Garments which are specially designed for active sports like
swimming, football, basketball, cycling etc & are made with special
fabrics which would be function specific for fulfilling a specific need in
active sportswear are used

Desirable attributes for active wear sports are –

 Good sweat absorption & sweat release property to the atmosphere
 Fast drying property for getting more tactile comfort
 Good air & water vapour permeability
 Durable
 Easy care
 Dimensional stability even if its wet
 Light weight

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 More than cotton, synthetics are
preferred in active sportswear as it
dries quickly & has good shape
retention property
 If cotton is used its used along with
a synthetic blend or spandex for
added comfort
 Active sportswear also consists of
accessories related to the particular
sport like shoes socks, gloves etc
apart from apparel

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Active sportswear
 Garments for sport and exercise, such as
wind-breakers, ski jacket, jogging suits,
tennis short etc.
 Windbreaker
Leather Windbreaker
Tracksuit Sweat suit
Sweat shirt and t shirt
Sweat
pant
water proof
sailing jacket
Ski jacket
Short
Tennis short
SWIM WEAR

A swimwear is an item of clothing designed to be worn while

participating in water sports and activities such as swimming, water
polo, diving, surfing, water skiing, or for any activity in the sun, such
as sun bathing.
It could be a swimsuit, bathing suit, togs or swimming costume It
is also used as an undergarment that requires a wetsuit such as
waterskiing, scuba diving, surfing, and wakeboarding.

In New Zealand English and some areas of Australian English,

swimsuits are usually called togs or bathers. This term is less
common in other parts of the Commonwealth where it can also refer
to clothes in general

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Swimwear for different Water Sports activities
Swimming Surfing

Skiing Water Polo

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 Women's swimsuits are generally one-piece, bikinis
or thongs.

 Most recent innovation is the burqini, a more modest

garment designed for Muslim women, which covers
the whole body and head (but not face) similar to a
diver's wetsuit.
Diveskins
 In western culture, men's swimsuit styles include
boardshorts, jammers, swim trunks, briefs or
"speedos", thongs, and g-strings which covers only
the lower part of the body

 Special swimsuits for competitive swimming,

designed to reduce skin drag, resemble unitards. jammer
Bodysuits, jammers & racing briefs are also worn to
assist their glide through the water thus gaining a
speed advantage

 For some kinds of swimming & diving, special

bodysuits called diveskins are worn. These suits are
made from spandex , provide little thermal protection,
but protect the skin from stings & abrasion.

 Swimsuits are also worn for the purpose of body

display in beauty pageants.
 Magazines like Sports Illustrated's annual "swimsuit
issue" feature models and sports personalities in boardshorts
swimsuits. 30
brief
Burqini

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BEACHWEAR

Items of apparel or accessories

specifically for use at the beach is
called Beach wear.

For women :- sarongs, 2 or 1 pc

swim suits, accessories like straw
hats, slippers, beach bags,
sunglasses etc related to the
same
For men :- shorts & accessories
related to the same

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 Night gown

Examples of Sleep wear

Chemise
Baby suits
Baby Doll

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Nightshift/night shirt

 Sleeping garment worn

by both men and
women. Frequently
made in his or her style.
Made like men’s shirt in
thigh, knee, or calf
length
 Version for women also
made in tank top, shirt
or t-shirt styles and
double as day wear
ETHNIC WEAR

It is the adoption of clothing

and accessories derived from
or inspired by native or
national styles of many
countries or regions.

Ethnic is classic and maintains

the essence of the culture
Ethnic wear of India

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Examples of Ethnic wear

Japanese Spanish

Russians

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Indian ethnic
 Proms

EVENING WEAR
It is a term used in retail
industry to refer to clothes
worn primarily in the evening
for formal or informal
occasions
Examples of outfits : -
Proms, Cocktail dresses,
tuxedos

Cocktail
dress
Suits 45
Cocktail
Formal/
prom
 OCCASION WEAR
Apparel & accessories which is best
suited for a particular occasion or
reason which could be held either
during day or evening. One normally
does not wear an occasion wear in
their daily routine.

Example :- Clothes worn at Wedding,

Day picnic, Birthday party, Award
ceremony, mourning ceremony or any
festival

Indian marriage, B’day party 49

 CLUB WEAR
Clubwear is a general term for the type of provocative, revealing, or fetish
clothing that is worn to nightclubs featuring a sensual atmosphere with a very
relaxed dress code.

There are various types of clothing items that could be worn to clubs based on
the location of the club, the clubs dress code and the weather. In the US, most
clubs are restricted by age, some 18 and older while others are 21 and older.
 Dress code for most 18+ clubs are more relaxed with everyone dressed to
impressed usually showing some skin in order to get more attention.
 Usually in 21+ clubs, the dress code are more strict with limitations on what
you can wear on things like NO athletic gear, to no jeans, hats or plain colored
t-shirts.

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CLUB WEAR

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WORK WEAR

Clothes that are worn by professionals or by people at their

individual work front. Comfort and ease being a primary aspect for
work wear so that it does not hinder their work.
It also reflects the work culture & environment.

Example :- Professionals like Doctors, Lawyers, Police can be

identified with their attire.
In few corporate marketing offices formal suits are mandatory where
as in few offices like the design houses employees are dressed up
casually in jeans & top

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 Corporate offices

Judge

Merchandisers at Design house

Doctors

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Work cloths
 Overalls, work shirt,and pants
Overall
Shirt and trouser
Safety wear
Special occasions
Nursing
 A Nursing bra is a specialist
bra for use when breast
feeding. This is a very special
time for a mother, when her
breasts will be undergoing
dramatic changes, and may go
through several size changes.
The most important thing about
a Nursing bra is that it is not
underwired, as the wires can
cause damage when the
breasts are engorged with milk.
 there is usually a front opening,
or drop cup fastening so that it
is easier to feed the baby than
if one is wearing the standard
bra
History of Lingerie
 In the later 19th century Lady Duff Gordon of Lucile, was one of the first pioneers
on lingerie freeing women from restrictive corsets.
 Through the first half of the 20th century women selected underwear for three
major purposes: to alter their shape (first with corsets and later with girdles or
bras), for reasons of hygiene, or for modesty.
 Women's underwear before the invention of the crinoline was often very large and
bulky. As the 20th century progressed underwear became smaller and more form
fitting.
 In the 1960s 'controversial' lingerie manufacturers such as Frederick's of
Hollywood begin to glamorize lingerie and the idea of lingerie having a sexual
appeal slowly developed.
 The lingerie industry has expanded in the 21st century with designs that double as
outerwear. The French refer to this as 'dessous-dessus' which basically means
innerwear as outerwear.

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Lingerie
 Types of lingerie …..

 Corsetry
 Brassieres
 Bottoms
 Night wear
 Slips, petticoat, etc.
 Hosiery
 Body shaper
brassieres….
 Non padded
 Padded
 No wired
 Underwired
 Seam less-: t-shirt
 Nursing
 corset
 A woman's support
undergarment that is
boned and close fitting.
It is almost always
hooked and laced. It
begins either above or
just below the bust and
extends down to the
waist or below the hips.
Usually garters are
attached at its base.

 designed to cinch the

waist and lift the breasts
corset
Camisoles/
cami
A short top usually offering

little support for the breasts
 A garment fashioned to wear
under blouses, suits and etc.,
that covers from bust to waist.
Usually sleeveless, camisoles
(or "camis") traditionally offer
little if any breast support,
though some modern styles
now incorporate a sewn-in bra
for additional support. Some
contemporary styles are being
worn as outerwear.
 Camisoles can also add some
warmth in winter and are much
more grown-up than old-
fashioned undershirts
Chemise slip
 The name given to the
first undergarments ever
worn by women.
Designed originally to
protect the skin from
outer garments, it later
was used as night wear.
It is a one-piece, loose
straight-hanging to the
floor undergarment that
comes in one size.
 Current trends show
women wearing chemises
over jeans as outer
garments. Chemises can
also be worn as lounge or
sleepwear.
kaftan
Body suit/body
stocking/body tight
 Form fitting garment
made of nylon or
fine mesh that
covers the entire
body form neck to
ankle or toe.

Semi opaque
T-shirt / seam less bra

 The T shirt bra is a

smooth, usually
lightly padded, bra
which gives a very
smooth, seamless
line under anything,
even a thin t shirt!
Sport bra

 It is very important to
wear the correct bra for
the sportactivity, as we
sometimes forget that
breasts require extra
support in sport. The
support you will need
depends on the sport,
and the size of breasts.
As a basic rule of thumb,
the larger the breasts and
the more bouncing
involved in the exercise,
the more support is
needed.