The Feasibility Study of Franchising For Da Eat a Friendly Meal in Las Pinas

City

A Feasibility Study

Presented to the Faculty of the

Business and Management Department

STI College Las Pinas

In Partial Fulfilment

of the Requirements for the Degree

Bachelor of Science in Business Administration

Bunda, Wennah May L.

Corpuz, Marjorie Z.

Cuyos, Krisha Kate M.

Geralao, Jeselle C.

Soriano, Shiela Mae S.

 December 2022

TOPIC PROPOSAL APPROVAL SHEET

This research proposal entitled: The Feasibility Study of Franchising For Da Eat a
Friendly Meal in Las Pinas City prepared and submitted by Wennah May L.
Bunda; Marjorie Z. Corpuz; Krisha Kate M. Cuyos; Jesselle C. Geralao and
Shiela Mae S. Soriano, in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration, has been examined and is
recommended for acceptance and approval.

Mr. John Barry Tayam

Feasibility Study Adviser

Ms. Rose Mary M. Beltran

Feasibility Study Coordinator

Ms. Kierselenn S. Talavero

Program Head
 September 14, 2022

CHAPTER I

Introduction

Nowadays, there are numerous food options available when walking through the
streets or cities. Most people who buy foods on the street or in stores see people
walking by or have somewhere to go but need a quick snack, that might be affecting
our health. When people are in a hurrying buy food and drinks separately and at the
same time carry other things while on their way is such a hassle so they need to make
time and have a meal on the table, on a point of view of a busy people this will be
such a hassle, carrying their belongings as well as their food and drinks, and go to
work or school will be difficult. For Da Eat & Co. is here to end the struggle. It's a
handy cup with food on top and drinks on the bottom. This isn't just any snack; it's a
meal that will leave you feeling satisfied. Having this type of food on hand will be
extremely beneficial because it is easy to transport and consume.

Background of the study

Life is not possible without food. Due to its nature, the food service business, which
deals with the preparation of food products, is and will always be in great demand,
particularly in the Philippines. In addition, Filipinos enjoy eating. People are very
outgoing and friendly, so food plays a large part in our social lives. Food carts have
been in the regions of in the Philippines for quite some time. These quick food
vendors have filled many hungry bellies on the go, from the neighbor's fish ball, kwek
kwek, kikiam carts. The food stall started out as a successful franchise, or somewhat
of a business trend. While the majority of them continue to provide bland meals, a
new generation of stalls is now in style. We came up to this kind of study to have our
own franchising business of our own product and we call it “For Da Eat”.

For sure some of the students or busy people are having a hard time carrying their
belongings or their food and drink at the same time, resulting that they can’t eat on
time because of their busy schedules. But with the help of our product consumers can
put that struggle to an end with the aid of For Da Eat. Since many students or even
other customer are love street foods, it’s a kind of meal that can fill your empty
stomach which is Verdura Rice Fan and Fried Rice along with our healthy drinks in a
carry-all cup.

Franchising is a popular way to expand a business. Franchisees always want more

autonomy to run their businesses, but the franchisor does not want to give the
franchisee more autonomy because they believes that if they give the franchisee more
autonomy, the franchisee will compromise on quality to save money, which will harm
the reputation of the franchisor's entire franchise system. On the other hand, if the
franchisor gives the franchisee less autonomy, this may result in dissatisfied
franchisees. (Sharma & Kaur, 2019). So it must be balance and have a comprehensive
documentation on the business. It will be better step to make to have a franchise
business especially if the business offers a food.

Description of the Product

Our product offers an new way of enjoying your favorite meal. For Da Eat allows its
customers to eat and drink using a carry-all cup. It provides delicious servings of
Verdura rice fan; Verdura is an Italian term for vegetables where we. The attractive
cups are loved by students of all ages and other customers as well, we ensure that
your food and drink don't mix. For a Eat aims to connect with customers, make them
smile, and provide them with a gratifying taste.

Organizational Type

Our company's organizational type will be market because it will be an income

generating business as they chose it as a franchise business. The patent fee of the
business will be P100,000 for the interested franchisee, the requirements for the
investors is that there will be:

 No bankrupt issues on their bank accounts.

 The future franchisee will be the one who will find the best location to start
the Franchise of For Da Eat.

 There will be an agreement/contract between the franchisor and the franchisee,

that they will not change the original product.
  They must be responsible to comply on the agreement or patent fee.

Organizational form

The company settled on a general partnership as its organizational form. A

partnership is an organization comprising two or more parties that has a single
objective. The five partners decided to launch a firm together, with each partner
potentially having equal decision-making power within the organization.

Graphic Identity

Image 01: Company logo

This is the logo that the proponents created and agreed on. The drinks in a cup with
noodles and chao fan on top represents both products of the business itself. The clink
of the cups effect will get the attention for everyone that this is an enjoyable meal that
we can share to everyone. The font color and the circle was chosen for the means of
figure of a plate that means having a meal, and in the background is a glimpse of the
noodles and chao fan that are offered with the products.

Organizational Background

Mission
To establish a strategic alliance with our stakeholders by promoting and creating a
enjoyable meal and drinks ingredients on each cup of our product and give excellence
quality meal to our valued customers.

Vision

We strive to be one of the best franchise companies and bring an enjoyable meal that
is recognized nationwide.

Values Statement

For Da Eat Value the following:

Health – We value the health of our customers for them to be energized wherever they
go.

Cleanliness – We assure the proper sanitation of equipment.

Food Safety – We will ensure all ingredients that we will use are safe, nutritional to
eat and approved by the FDA.

Honesty – We work hard to create a positive, productive team that will work together
and collaborate with franchisees who share our mission.

Taste and Aesthetics – We look for food that is both delicate and appealing to
students. We value food that will be in high demand and competitive with non-
sustainable alternatives.

Eco-friendly – We work hard to promote and implement policies that will protect our
environment for future generations by not using plastics to reduce the pollution.

Statement of the Problem

The purpose of the study is to determine the feasibility of opening a franchise food
along Las Pinas City for the researcher to analyze the feasibility of For Da Eat and the
possible expansion of the business locally.
Marketing Aspects:

1. What will be the pricing strategy should we use to be recognized in the

market?

2. Who will be the target market?

3. What opportunities and threats of the business?

4. What platforms will be used to advertise our Product?

Management Aspects:

1. Who will be involved in the business’s management?

2. What are the job specifications and job descriptions of the employees to align
their responsibilities and duties?

Operational Aspects:

1. Who are the suppliers of the company?

2. What type of manufacturing and distribution process should the company use
to achieve profitable business operations?

Financial Aspects:

1. How much will be the total need of investment?

2. How will the franchise earn profits?

3. How much will be the ROI?

Socio-economic Aspects:

1. What are the company's advantages and given benefits in socio-

economically?

2. How can businesses show social responsibility to the environment?

Objectives of the Study

The new generation has an openness to change to try new things. The researchers
were confident to produce and introduce the business to the market. This study was
conducted to determine the acceptability of the product by the customers. The
following are the objective of the study:

Marketing Aspect

1. To determine the pricing strategy to be used to be recognized in the market?

2. To determine the target market.

3. To cope with the opportunities and threats.

4. To determine the platform that we can use to advertise out product.

Management Aspect

1. To obtain the professional people will lead the organization.

2. To determine the job specifications and job descriptions of the employees to

align their responsibilities and duties.

Operational Aspect

1. To determine the suppliers for the company’s raw materials.

2. To analyze the manufacturing and distribution process that will be used by the
company to achieve profitable business operations.

Financial Aspect

1. To estimate the capital of the business.

2. To assess if the company’s franchise business can earn profits.

3. To determine the ROI.

Socio-Economic Aspect

1. To determine the company's advantages and given benefits in socio-

economically.

2. To assess the business’ social responsibility to the environment.

Significance of the Study

This study provides consumers with a product that is both affordable and convenient.
This will also provide future franchisees with the opportunity to start a new business
that will help our economy grow. The following are the beneficiaries on this
feasibility study:

To future researchers – By conducting this study, we as researchers gain new skills

and knowledge that we can apply in our profession. This paper can assist and
enlighten the thinking in terms of business that can be used in the future.

To the partners –

To the customers – To give a product will benefit them because it is enjoyable, less
hassle, a ready-to-eat meal, and reasonably priced, which will undoubtedly benefit our
customers.

To the suppliers – This proposed study will provide you with more opportunities
while providing our customers with the highest quality possible.

To the future franchisees – The proposed study will assist our future franchisees or
investors in starting a new business that will be popular and convenient to customers
while also providing an opportunity to generate income.

Scope and Delimitations

In relation to the study, the researchers limit their respondents along STI College Las
Piñas City, with 25 respondents. This feasibility study focused only on allowing its
customers to eat and drink using a carry-all cup and franchising its products.

Consequently, it also focused on searching and providing new ideas for creating and
executing plans on what future franchising business will holds and needs to
implement to be able to adapt on customer expectations. The study will identify the
needs, wants, and expectations of our target market for the product that can meet
those needs.

Operational Definition of Terms

  Aesthetics - concerned with beauty or the appreciation of beauty in our
product.

 Carry-all cup – this is company used term for the proposed business wherein
in the cup it contains drinks and meal.

 For da Eat – Company name of the business. It is a slang term for “For the
eat” word that means to eat what they are eating.

 Franchise - an authorization granted by a government or company to an

individual or group enabling them to carry out specified commercial activities,
e.g., providing a broadcasting service or acting as an agent for a company's
products

 Franchisor - an individual or company that sells or grants a franchise for the

sale of goods or the operation of a service

 Franchisee - an individual or company that holds a franchise for the sale of

goods or the operation of a service

 Verdura – The word verdure is an Italian of vegetables.

Review of the Related Literature

The Review of Related Literature presents the related literature and studies after the
thorough and in-depth search done by the researchers. This includes reading and
studying literature from a variety of sources, including books, journals, websites,
theses, and dissertations.

Local Literature

Effectiveness of Food Stall Establishment

According (Hingco, 2018)to Food stall is referred to as the standard manner of

launching a food business, because it just requires a minimal amount of capital that
many people can afford to invest, It is typically found outside of schools, shopping
centers, railroad terminals, and even on sidewalks. Although opening a food stand is
not as difficult as first thought, there are many factors to think about, such as the
intended location, which is why a feasibility study is being done. It will learn what the
local needs and desires of the target customer are in this way. An entrepreneur cannot
just start a business and run with it; they need to have a strategy that outlines the steps
they will take, the type of business they are starting, and their goals. These will
guarantee the establishment of the business's success because all factors are
anticipated, and the challenges are identified so that solutions can be made in time.

Franchise as a good business venture

According to (Remuel A. Casabuena1, 2017) recommending franchise as a good

business venture for it is a trend in the city, can operate in long years, and has a high
probability of returning a franchisee‟ investment. The researchers recommend that
when, planning in entering a franchise business, one must have the sufficient capital
needed to operate the franchise and study the background first of the franchise they
will engage into for them to be prepared for the consequences.

Foreign Literature

Nutritional meal intake value

According to (Lee, Moore, Park, Harris, & Black, 2022) In 2019, fruit and vegetable
intake among U.S. adults remained low, with only approximately one in 10 adults
meeting either recommendation; differences were found by state, age, sex,
race/ethnicity, and household income. Consistent with previous analyses of BRFSS
data (4,5), a higher percentage of women than men met recommendations for fruit and
vegetable intake, and larger disparities were observed in vegetable intake than fruit
intake by age groups and household income.

According to (Ogden, et al., 2018)Eating behavior is influenced by both cognitions

and triggers in the environment. The potential difference between a ‘snack’ and a
‘meal’ illustrates these factors and the way in which they interact, particularly in
terms of the label used to describe food and the way it is presented.

According to (Bernardo, Jomori, Fernandes, & Proenca, 2017) University students’

food intake was characterized as unhealthy, regardless of undergraduate program or
sex, especially among students who left the parents’ home and became responsible for
their own food. Therefore, there is a need of developing public policies that promote
healthy eating habits among students, such as interventions to change their eating
habits and increase their access to healthy foods at the university environment.

According to (Momentous Institute, 2018) Nutrition also plays a large part in school
performance. Children who have diets lacking in fruits, vegetables, and healthy
proteins tend to have lower test scores than their peers, and hunger can lead to
children missing school or having to repeat grades.

Having fruit juices in the market

According to (SANTOS, 2017) Industries have invested in the development of new

products with these characteristics in order to please more consumers, and marketing
strategies for media coverage have been used to influence consumer choices. Within
the context of this global trend, consumers have sought more practical beverage
alternatives that take into account more than just taste and innovation.

Franchising Food and Beverages

According to (Abd Aziz, et al., 2021) successful product differentiation demands for
them to identify and deliver the qualities of a product or brand while highlighting the
differences. Moreover, product differentiation goes hand in hand with developing
strong value propositions to allow their products or services to become attractive in
the global target markets.

Franchisor and Franchisee Relationships

According to (Sharma & Kaur, 2019) the relationship of franchisor and franchisee, the
franchisor relies heavily on the franchisee for the financial information and
information of the consumers to access local markets, and the franchisees are
dependent on the trademarks and know-how and other support of the franchisors.

Buyer-Supplier Relationships

According to (Tarigan, 2020) A positive influence of buyer and supplier relationships

are based on supplier trust. Relationships between suppliers and buyers directly
improve supplier innovation. Supplier success in Surabaya's death services company
is directly influenced by supplier innovation, buyer supplier relationships, and
supplier trust. This study adds fresh perspective to the ongoing supply chain
management research. This work suggests that a management can raise the
performance of a supplier.

Research Methodology

Research Design

The researchers will use the Quantitative and Qualitative research means a process of
collecting as well analyzing numerical and non-numerical data. This design will help
the business to remove the biases or incorrect data from the research and make the
findings more accurate. The researchers believes that the Quantitative and Qualitative
method will provide solid evidence to guide management, marketing, and decision on
production.

Sampling Participant

The researcher will use convenience sampling. This method is dependent on the ease
of access to subject such as surveying customer at a mall, passers – by on busy street.
The chosen participant are those who interested or love a meal product.

Instrumentation

The researcher will use Google Forms to conduct online survey questionnaires. The
questionnaires will include the comprehensive product information. It will be used to
determine the potential target market and to be more precise in the forecasting and the
possible consumer viewpoint.

Data collection

The convenience technique was chosen as the sampling method for this study by the
researcher. It would be appropriate to ask potential participants who they know who
might fit the researcher's profile. Google's online survey form will be used to collect
data and conduct the study as a data collection strategy. The researchers chose this
method of distribution for the survey questionnaire because it is one of the safest and
fastest way to collect data. The researchers will conduct a survey of a readily
available element that is either nearby or willing to participate, after which the
researcher will compile all the collected data, analyze it, and forecast whether the
respondents will be suitable in the target market.

Data analysis

The gathered data will be interpreted using statistical analysis, with the results
highlighting For Da Eat's potential target market. Following that, the researchers will
be able to determine who the product's potential target market is, which will allow the
company to better plan the latter's
CHAPTER II

THE MARKETING ASPECT

Objectives of the Marketing Aspect

This chapter discusses the corporation's comprehensive goals for introducing and
advertising the product launching in the market, as well as increasing broad public
sales, and how the company intends to achieve them. This jeopardizes the demand
and supply situation, the geography of the target market, the product description and
characteristics, pricing strategy, location, and advertising approach.

 To determine the pricing strategy to be used to be recognized in the market.

 To determine the target market.

 To cope with the opportunities and threats.

 To determine the platform that we can use to advertise out product.

Industry Analysis

a. Business Location

For Da Eat is located at 240 Aria, Talon Uno, Las Piñas, Metro Manila since it has a
good place that is close to their target market which is students residing in Las Pinas
City, where they can grow and a great location to start their business. For Da Eat Co.
wants to have their own physical store so that we can provide to the public the new
way to enjoy and have a meal when they think they don’t have a time. As soon as the
company is known they will grow it and have an outside business partner to franchise
it and expand the business locally.
 b. SWOT Analysis

Our company wants to have a business that, as much as possible convenient and great
for everyone but since this will be the first time for it to introduce into the market
there might be some possibilities to improve but also there will be challenges that the
company might face. The following are the Strength, Weaknesses, Opportunities and
Threat of Franchising For Da Eat:

Strength Weaknesses
 The meal is on carry-all cup

 Great taste of meal

 Convenient for those who have

busy days

Opportunities Threats
 Creating a new variant.  Growth of competitors in food
industry.
 Adding new base for rice.
 Established name or brand of
 Adding K-pop features on the
competitors.
packaging and food offering.
 Rapid change of customer’s taste
 Expanding on a global scale.
on their food.
 Developing a machine that can
help prepare a faster meal.

Table 1: Opportunities and Threats.

Environmental Analysis
In this analysis the partners will determine the external factors that might affect the
venture. PESTEL Analysis and Porter’s five forces will be used. PESTEL analysis
this will be a strategic method for scanning a company's external environment. It
consists of political, economic, sociological, technological, environmental, and legal
elements. An analysis of this type improves the identification of company threats and
opportunities and aids in strategic decision-making. And, Porter's Five Forces is a
framework for analyzing a company's competitive environment. These various tools
that can help the business to create a decision-making process to generate a solution
before it occurs.

Political

A company's expansion may be impacted by political considerations in several ways.

A company's development may be hampered by the political climate of the nations in
which it conducts business. On the good side, this prevents customers from receiving
poor quality of nutrition, but the complexity of regulation undoubtedly reduces the
margins of the food industry. A stable political environment may provide a good
business environment for the company. This political situation could have an impact
on sales of For Da Eat. For Da Eat must engage to the company's Health and safety
regulations to ensure that the food supply chain comply with all applicable food law
requirements and that control measures are in place to prevent risks to customers. A
company's tax laws, and labor regulations may have a particular effect on its sales.
Fair tax laws could result in a profitable business for the company.

Economic

The business of a firm is intimately correlated with the economic state of a nation. A
corporation could search for areas with stable market conditions if it wants to increase
sales. Some monetary concerns that may have an effect on For Da Eat sales. The
rising cost of labor and raw materials could pose a challenge to the growth of the
company. For Da Eat has several competitors that are gaining ground on the market.
The company's operations may be threatened by the competitive market environment.

Social

Key variables such as social conditions can have an impact on any business's sales.
For Da Eat, a PESTLE analysis can demonstrate how the social circumstances in the
business's operating location may affect sales. For the must engage the health
consciousness of the customers because a growing number of people are embracing
wellness and health trends. Consumer behavior has changed because of the health and
wellness movement. For Da Eat has incorporated health-related elements into its
marketing and added features to its products.

Technological

Technological factors capture the application of knowledge to create new processes

and products. It is necessary to improve food production, create packaging, food
labels, and selling the product to businesses and customers. It also has great impact on
food manufacturing business. For Da Eat must take the opportunity of technology to
attract the customer. In this study social media can be used for the promotional
activities because it will be great option for increasing sales. The business has to use
online channels as an option for buying a product, materials which can help to
increase the brand value.

Ecological

Ecological factors involve broad environmental issues such as the natural

environment, global warming, and sustainable economic growth. For Da Eat should
be aware the threats and opportunities with the ecological factors. Increase pollution,
Pollution has a major effect on the operation of the business. The business should
consider reducing any pollution that can arise through the food production process.
For Da eat will focus on environmentally friendly’ packaging. Shortage of raw
material due to natural calamities such as flood, can affect the production. The
business needs to have alternative sources of resources for the production or when
there’s a lack of supply for raw materials.

Legal

Legal factors include the state laws, mandates, regulations, and court decisions. For
Da Eat will consider the list of legal factors that should be considered includes current
and impending legislation that may affect the industry in areas such as employment,
competition, and health and safety. In addition, to the food safety laws, For Da Eat
follow several the laws like the Labor law as it employees a huge number of labors for
its production and manufacturing activities.

Supplier Power Buyer Power Competitive Threat of Threat of new

Rivalry Substitution entrants

The bargaining The Buyer For Da Eat The threat of The threat of new
power of Power of For has high substitution of entrants of For Da
supplier of For Da Eat is industry For Da Eat is Eat is high
Da Eat is weak strong because competition high because the
because there the meal and because there competition capital is low that
are a lot of drinks offered is a lot of between the anyone can join
supplier where can be bought competitors in minor and the industry
they can buy anywhere such Food major industry anytime and make
everywhere, the as in industry, that players. such products or
supplies are restaurants, might offer services.
available locally food stalls, the same
and food stores,
 internationally. fast foods, etc. food.

Porter’s Five Forces:

Table 2: Porter’s Five Forces

CHAPTER III

THE MANAGEMENT ASPECT

Objectives of the Management Aspect

This chapter includes a detailed list of objectives relating to the proposed business's
project originators, schedule activities, the form of business ownership, organizational
structure, proposed compensation scheme, and project schedule. To accomplish this,
management must be able to organize all actions in order to become more productive
and competitive in the industry by leveraging human resources, financial resources,
and new technologies. One of the most important aspects of running a business is
management.

 To obtain the professional people will lead the organization.

 To determine the job specifications and job descriptions of the employees to

align their responsibilities and duties.

Pre-operating period

As we started the business, we gathered information on what necessary

requirements/documents we should prepare.

1. Conduct a feasibility study

The partnership reviewed potential products and target market that may be made into
a business, and how it could help the organization fare in the competitive direction.

2. Capital Investments

The partnership For Da Eat Company, duly registered under SEC # PG20229545,
with complete filing of Articles of Partnership, concurs to invest equal cash
investment of 200,000 each.

3. Registration of the business

To begin operations, the organization must meet all legal requirements, including
those imposed by the Barangay, Municipality, or City Governments, the Security and
Exchange Commission (SEC), the Department of Trade and Industry (DTI), the Food
and Drug Administration (FDA), the Bureau of Internal Revenue (BIR), the
Department of Labor and Employment (DOLE), the Social Security System (SSS),
and the Philippine Health Insurance Corporation (PhilHealth). It is critical that these
fundamental legal requirements are met. Failure to comply with regulatory criteria can
result in business closure, monetary fines, and, eventually, imprisonment.

 Register your business name in the Department of Trade and Industry

(DTI)

 Prepare your business. According to DTI, your business (BN) refers to

any name, other than your true name, that you’re going to use in regard
your business.

 Confirm the availability of your business name. After preparing your

business name ideas, search them on DTI’s website and check if it’s
available for use.

 Fill up the online registration form. If your business name is available,

you can already proceed and fill up DTI’s online registration form
through their Business Name Registration System (BNRS). Take note of
the reference code that will be provided to you as you will use it in all
transactions with BNRS.

 Pay the registration fee. After filling up your online registration form,
follow the instructions, and pay the necessary registration fee within 7
calendar days from the application date. You can pay the fee via GCash,
PayMaya, or Credit/Debit Card.

 Download your certificate. Upon confirmation of your payment,

your Business Name will be successfully registered. Go to
Transaction Inquiry, accept the Terms and Conditions, and input the
reference code that was provided when you filled up the registration
form.

 Business for a Barangay Business Clearance

 Prepare the requirements.

 Two valid IDs

  Proof of address. Contract of Lease (if rented) or Certificate of
Land Title (if owned)

 Certificate of registration from DTI

 Go to the barangay where your business is located. Fill up the

application form, submit it together with other requirements, and
claim your Barangay Business Clearance.

 Register for a Mayor’s Permit

 Prepare the requirements.

 Two valid IDs

 Proof of Adress. Contract of Lease (if rented) or Certificate of Land

Title (if owned)

 Certificate of registration from DTI

 Barangay Business Clearance

 Go to the municipal office where your business is located. Fill up the

application form, submit together with other requirements, and claim
your Mayor’s Permit.

 Register your business in the Bureau of Internal Revenue (BIR)

 Prepare the requirements

 DTI Certificate of Registration

 Barangay Business Clearance

 Mayor’s Permit

 Certificate of Lease (if the place is rented) or Certificate of Land

Title (if owned)

 Government-issued identification (Passport, Driver’s License, Birth

Certificate, etc.
 Registration fee:

Territorial Scope Fee

Barangay Php 200

City/Municipality Php 500

Regional Php 1000

 Fill up the BIR Form 1901. Accomplish 3 copies of the BIR Form
1901 which can be download.

 Go to your respective Revenue District Office (RDO). The RDO is

where business is located and has jurisdiction over you. This is where
you submit your application. You can find your respective RDO here.

 Pay the Registration Fee. Registration fee is Php 500 and Php 30 for
loose DST or Proof of Payment of Annual Registration Fee (ARF).
You can pay the registration fee in BIR accredited banks. Accredited
banks will provide you a BIR payment form. Submit this to the bank
together with your Documentary Stamp Tax on Lease. After payment,
submit to your RDO a photocopy of your BIR form payments and
other documentary requirements.

 Claim your Certificate of Registration (COR). Some RDOs might

require you to attend a seminar about filing your taxes before you can
claim your COR. Clarify this to the RDO after paying your
registration fee. Upon claiming your COR, ensure that you will also
receive the “Ask for Receipt” sign.

 Purchase and register your books of account. A book of account is

where you keep the original record of all your business transactions.
There are 3 types of books of account:
  Manual Books of Account: This includes journals, ledgers, or
columnar books where you manually document (handwrite) your
business transactions.

 Loose-leaf Books of Account: This also includes journals and

ledgers but they are printed instead of being handwritten.
Bookkeeping through Microsoft Excel (spreadsheets) can be
considered as a loose-leaf book of account as well.

 Computerized Books of Account: A program or computerized

system of bookkeeping that is usually common for businesses with
complex operations.Register your books of account by
accomplishing and submitting BIR Form 1905 together with your
books of account at the RDO where your business is registered.

 Secure an Authority to Print (ATP). BIR requires businesses to have

Authority to Print receipts (for businesses offering services) or
commercial invoices (for businesses selling goods). Accomplish and
submit 3 copies of BIR Form 1906 at the RDO, together with a
sample of principal or supplementary invoices and a copy of your
COR. It would usually take a week before you can get your ATP.

Upon acquiring your ATP, submit it to an accredited BIR printer. You can check BIR
accredited printers here. The release of your official invoices usually takes up to 2
weeks.

4. Searching for possible suppliers

The collaboration For Da Eat Company partnership determines how many raw
materials are required to manufacture the product. For Da Eat Company is interested
in suppliers who are willing to conduct simple transactions as well as suppliers who
provide good services and agree to the terms and conditions of For Da Eat Company.

5. Hiring people

Employees/staff will be trained on how to make products and deliver them to

customers, as well as how the company will lead in the market. The For Da Eat
Company will instruct the staff/employees on how to serve the proper and safe food to
the customers. The staff/employees are responsible for satisfying the customer's
satisfaction with the product.

6. Promotion/Advertisement

The For Da Eat Company partnership decided to use social media advertising in
platforms where we can find our target market, such as TikTok, Facebook, and
Instagram, as a promotional strategy to attract our both primary and secondary
consumers, because most customers prefer to search and gather information on these
social media platforms before making a purchase decision.

Project Originators/ Promoters/ Managers

a. Business Proponents

The form of business is general partnership wherein partners commit to unlimited

responsibility, which means that liabilities are not limited and can be paid using an
owner's assets. It consists of 5 people Bunda, Wennah May; Corpuz, Marjorie; Cuyos,
Krisha Kate; Geralao, Jesselle; Soriano, Shiela Mae. Who agree to put up and handle
For Da Eat Franchise Business, and everyone of them intends to invest in this
endeavor. The partners agreed to make a cash investment as part of the capital
amounting to a total of ₱1,000,000.00. The following individuals are the business'
founders, and the capital contributions made by each are listed below.

TYPE OF PARTNERS
Position of
As to As to Capital
NAMES the
Liability Contributio Contribution
Company
n

1. Bunda, General Capitalist Manager ₱ 200,00.00

Wennah May
L.

2. Corpuz, General Capitalist Accountant ₱ 200,00.00

Marjorie Z.

3. Cuyos, Krisha General Capitalist Production ₱ 200,00.00

 Kate M. Manager

4. Geralao, General Capitalist Cashier ₱ 200,00.00

Jesselle

5. Soriano, Shiela General Capitalist Crew ₱ 200,00.00

Mae S.

TOTAL ₱ 1,000,00.00

Table 4: Initial Capital Investment

b. Management

Since For Da Eat Company is a general partnership, the partners in this company have
complete and full control over the company. Before making decisions, each partner
will be consulted and considered. This organizational structure gives the partners the
most authority over the firm's operations and allows them to respond quickly to day-
to-day business challenges. The partners make all managerial and administrative
decisions. The managerial obligations begin with the opening of the doors and stop
with the closing of the doors for the day.

They have control over the hours of operation as well as the price of your goods or
services. If they require personnel, you conduct interviews, hire, train, and supervise
them.

Project Schedule

This table describes the steps involved in creating a product in detail, including
locating suppliers, purchasing store equipment, and stocking raw materials.
Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Starting 7-Sep 14-Sep 21-Sep 28-Sep 5-Oct 12-Oct 19-Oct 26-Oct 9-Nov 16-Nov 23-Nov 7-Dec 14-Dec 21-Dec 4-Jan 11-Jan 18-Jan

Planning of the product

Product proposal

Organizing for capital

investments

Searching for the suppliers

Buying equipments for the

stores
Checking the raw materials
and equipments

Start making product

Checking the finish product

Promoting/Advertise the
product
Display the product to the
physical store

Launching the product

Table 5: Project schedule

Operating Period

The table below shows the operating schedules of For Da Eat it starts at 8am in the
morning so that those people who are in a rush can still eat their meals even when
they haven’t eaten at home and rushed to work or go on school. The closing hours is
4:00pm we think that will be a convenient time to serve last at that time and wrap up
the day. This includes preparing the ingredients, checking up on social media for
inquiries, and monitoring inventories. Also, this involves the entire staff and
management of the business. Table #: Operating Period

FOR DA EAT WORKING HOURS IN A WEEK

DAYS OPENING CLOSING
Monday 8:00 AM 4:00 PM
Tuesday 8:00 AM 4:00 PM
Wednesday 8:00 AM 4:00 PM
Thursday 8:00 AM 4:00 PM
Friday 8:00 AM 4:00 PM
Saturday 8:00 AM 3:00 PM
Sunday REST DAY

MONDAY TO SATURDAY SETUP

Preparation Opening Closing In-charge
8:00 AM 9:00 AM 4:00 PM Employees

Table 6: Working hours in a week

Forms of Business Ownership

The type of business ownership will be a partnership; in which partners pool money,
skills, and other resources, and share profit and loss in accordance with the terms of
the partnership agreement. In the absence of such agreement, a partnership is assumed
to exit where the participants in an enterprise agree to share the associated risks and
rewards proportionately. Complementary skills and additional contacts of each pattern
can lead to the achievement of greater financial results together than would be
possible apart. Mutual support and motivation are needed for the business to last
longer.

Internal and Organizational Charts

The different positions in the organization are depicted in the figure below.
Additionally, it means that they would be aware of who to contact if something went
wrong within the organization.
Job Description

General Manager - A general manager is in charge of overseeing the entire

operations of the business while also raising productivity and departmental
profitability.

 Create a plan and define growth objectives.

 Manage spending and maximize budgets

 Ensure that workers are inspired and effective.

Marketing Associate - Research, text editing, trend monitoring, and tight

collaboration with account directors and marketing managers are all things that
marketing associates can anticipate.

 Carrying out market research

 Assisting the marketing department.

 Carrying out routine administrative responsibilities.

 Composing and editing press releases.

Inventory Specialist - In addition to producing pricing lists of the items in stock by

scanning them with a bar code reader/writer, an inventory specialist is also
responsible for counting and balancing inventory.

 Assessing and controlling stock rotation practices.

 Maintaining warehouse storage space for merchandise.

 Teaching stocking practices and product dating techniques to store employees.

Accountant – A person responsible for collecting, tracking and correcting all the
financial transaction of the business.
 Comply with financial policies and regulations.

 Ensuring information is up to date, accurate and recorded all the financial

transaction.

 Taking care of tax returns and making sure they’re paid in time.

Operations Managers - Operations managers are in charge of all levels of an

organization's operational activities. They are responsible for hiring, training, and
overseeing quality control initiatives.

 Make sure all operations are conducted in a suitable, economical manner.

 Enhance the systems, procedures, and best practices for operational management.

 Hire, train, and manage personnel

Cashier – A person responsible to manage all the cash transactions in the

organization.

 Maintaining daily account of the daily transactions.

 Must maintain the accurate record of all transactions.

 Ensure that all the expenses and profit every operation will be recorded and
organized.

Crew – A person responsible for providing customer service, preparing food, and
practicing proper cleanliness and hygiene.

 Serve customers and answer their questions with a friendly attitude.

 Must properly trained of customer service and knowledgeable about the product.

 Must follow the procedure and standard of producing product.

 CHAPTER IV
THE OPERATIONAL ASPECT

Objectives of the Operational Aspect

In this chapter it focuses on how the planned development aligns with the business's
goals and environment in terms of current procedures, corporate culture, delivery
date, and development timetable. This comprises the specifications for the
product/technical service, as well as raw materials. Materials needed for production,
manufacturing process, machinery and equipment needed, building and facilities,
plant location and design, office and production area, utilities, and waste disposal.

 To determine the suppliers for the company’s raw materials.

 To analyze the manufacturing and distribution process that will be used by the
company to achieve profitable business operations.

Product/Service Specifications

The product For Da Eat is a friendly meal

that provides customers with a gratifying
taste. It contains two (2) variants at the top
cup for the meal and four (4) flavors at the
bottom cup for the drinks. The product
indicates delicious servings of Verdura
rice fan, this simple recipe of vegetable
fried rice mixes rice with carrots, peas,
onions, corn and seasonings of sesame oil
and soy sauce and Fried noodles you can
add toppings which is siomai and lumpia and a refreshing-healthy drink choices of
Dalandan, Mango, Orange and Apple that our esteemed clients will undoubtedly
appreciate. The option to add hotdog and egg toppings add sizzle to the treat.
Raw Materials

Direct Materials
Illustration Raw Materials Quantity Price
Rice 1 kilo ₱50

Egg Noodles 400 g ₱140.50

Water 1 ₱15

Cup for Meal 1 pc of 230 cc ₱3

Cup for Drink 1 pc of 22 oz ₱4

 Straw 100 pcs ₱35

Spork 25 pcs ₱14

Ground Pork 1pc ₱6

Butter

Egg 1 pc ₱7

Mix Veggies 200g ₱55

 Hotdog 250 g ₱70

Onion Spring

Oyster Sauce 1 ₱13.25

Olive Oil

Sprout 1 pack ₱25

Garlic
 Tang Apple 1 pc ₱20
Powder

Tang Orange 1pc ₱20

Powder

Tang Dalandan 1pc ₱20

Powder

Tang Lemon 1pc ₱20

TOTAL
Table 07: Direct Materials

The table above shows all of the direct materials used to create the Fried noodles
and Chao fan that we offer with the corresponding quantity and amount.
 Indirect Materials

Illustration Raw Materials Quantity Price

Griddle 1 ₱53, 000

Gas 1 ₱900

Rice Cooker 1 ₱10, 600

Juice Jar 4 4 x 700 = ₱ 2, 800

Tissue 30 ₱ 950

TOTAL
Table 08: Indirect Materials

The table above shows all of the indirect materials used to create the Frien noodles
and Chao fan that we offer with the corresponding quantity and amount.
Production Process Delivery
The following flowchart shows the process from the start to end on how For Da Eat
products are made:

Figure 01: Product Delivery Process

Verdura Fried Rice Fruit Drinks Fried Noodles

- Garlic - Sprout
- Fruit powder
- Onion
- Mineral Water - Noodles
- Ground pepper
- Tube ice - Oil
- Pork cubes
- Rice - Ground pepper

- Oyster sauce
- Butter
-Mix Veggies
Preparing raw materials
Cutting all ingredients - cut the onion and garlic into flakes and cut the bell pepper.
Cut also the vegetables needed.

Start Cooking - In this process we start to cook the Verdura Fried Rice and Fried
Noodles.

Preparing Drinks - In this process start mixing fruit powder and water. Put the real
fruit together with the tube ice.

Put Drinks in the Tall Cup - Set aside the fruit drinks into a tall cup.

Set aside the meals in the meal cup - Put the Verdura Fried Rice in the meal cup and
do the same with the Fried Noodles.

Put Meals in the top of the Tall Cup - In this process, put the cup of Verdura Fried
rice or Fried noodles in the top of the fruit drinks cup.

Final Product.
Building and Facilities
Franchising Layout

Refrigerator Frying Area

Dishwashing Area

Fire Extinguisher
Counter Top

Ordering Claiming
Area Area

Layout 01: Franchising Layout

Office Layout

Cabinet Cabinet
Refrigerator

Display
Manager’s
Cabinet Secretary’s
Office Desk
Desk
Desk 3
Client’s
Area
File File
Office
Cabinet Cabinet
Desk 2

Office
Comfort Desk 1 Conference
Room Area
Aircon Aircon
Layout 02: Franchising Layout

| STI College Las Piñas 40

Materials and Equipment

Machine and Equipment

Illustration Item Specification Quantity Price
This Spatula will 1 ₱162.20
used it to fry the
product the we
Spatula
are offering.

TOTAL ₱162.20
Table 09: Machinery and Equipment

Office Equipment
Price per
Item Specification Quantity Total
Quantity
Laptop Used to do office
works such as;
creating
2 ₱25,000 ₱50,000
presentation,
balance sheet,
and etc.
Printer Used to print
1 ₱3,870.00 ₱3,870.00
documents
Bond paper Will use it for 500 pcs. Per
₱178.00 ₱178.00
the printer ream
Ballpen Will use to write
the important
10 pcs 50 pcs ₱139 ₱139
details also, in
official receipt
Stapler It is use to staple
the important 2 ₱35.00 ₱70.00
papers
Staple Used for the
5 box ₱35.00 ₱35.00
stapler
Whiteboard Will use it for
Marker the conference 3 ₱25.00 ₱75.00
room
Whiteboard Will use it for
Eraser the conference 3 ₱40.00 ₱120.00
rom
Official receipt It is the official
paper receipt for the 2 ₱13.00 ₱26.00
customers.
TOTAL ₱54,513.00
Table 10: Office Equipment

| STI College Las Piñas 41

 Furniture and Fixtures
Price per
Item Specification Quantity Total
Quantity
Couch It is use for the 1 set ₱7,400.00 ₱7,400.00
office in case
there’s a client
Pillow It is use for the
3 ₱79.00 ₱237.00
office
Office Chair It is for the
employee in the 5 ₱3,099.00 ₱15,495.00
office
Light Bulb Will use it to the
1 ₱85.50 ₱85.50
store
Fluorescent Will use this to
6 ₱570.00 ₱3,420.00
the office
Tables Will use it for
the employees 5 ₱7,000.00 ₱35,000.00
to
Aircon This is for the
2 ₱18,500.00 ₱37,000.00
office
TOTAL ₱98, 637.50
Table 11: Furniture and Fixtures

Labor Requirements for Production

EMPLOYEE BENEFITS
 According to the Department of Labor and Employment (DOLE) and the
National Wages and Productivity Commission, the new daily minimum wage in
the NCR is PHP 570.
 Holidays: According to Proclamation No. 1236, s., each year there are twelve
(12) paid regular holidays and nine (9) non-special holidays.
 Vacation and Sick Leave: Because the For Da Eat partnership is a new business,
it was decided that each employee would receive seven days of vacation and sick
leave.
 13th month: The For Da Eat partnership provides eligible employees with a 13th

month pay equal to one (1) month's pay if they worked for at least one (1) month

during the calendar year.

| STI College Las Piñas 42

Office and Plant Location
For Da Eat is located at 240 Aria, Talon Uno, Las Piñas, Metro Manila. The Company
monthly rent P4,000. The location near in Alabang- Zapote Road. This location gives
the company a lot of potential on the market since it is close to the target markets
source which is from school and close to buildings which means there will be busy
workers in that location.

| STI College Las Piñas 43

 Figure 2: Map of the Plant Location

| STI College Las Piñas 44

 Production Schedule

Production Schedule
1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3
1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 Total
5 5 5 5 5 5 5 5 5 5 6 6 5 5 6 6 6 5 6 5 5 5 5 5 5 5 5 5 5 5
January 0 0 5 0 5 5 0 0 5 5 0 5 5 0 5 5 0 5 5 0 5 5 0 0 0 5 0 0 0 5 1635
5 5 5 5 5 5 5 5 6 6 6 5 5 5 5 5 5 5 5 5 5 5 6 6 6 5 5 5 6 5
February 0 0 0 5 5 0 0 5 5 5 0 5 5 0 0 5 5 5 5 0 0 5 5 5 5 0 5 0 0 5 1655
5 5 5 5 5 5 4 5 5 5 5 5 5 4 5 5 5 5 5 5 6 5 5 5 5 5 5 6 5 5
March 0 0 5 5 5 0 8 0 0 5 5 5 0 8 0 0 5 5 5 0 0 5 0 5 5 5 0 0 5 0 1586
5 5 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 5 5 5 6 5 6
April 0 5 5 5 0 5 5 0 0 5 5 0 0 0 5 5 5 5 0 0 5 5 5 5 0 5 0 0 5 0 1615
5 5 5 5 5 5 5 5 5 6 6 5 5 6 6 6 5 6 5 5 5 5 5 5 5 5 5 5 5 5
May 0 5 0 5 5 0 0 5 5 0 5 5 0 5 5 0 5 5 0 5 5 0 0 0 5 5 5 5 5 0 1650
5 6 6 6 6 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 6 6 5 5 5 5 4 4 5 6
June 0 5 5 5 5 5 5 0 8 0 0 5 5 0 5 5 0 0 5 5 0 5 5 0 0 5 8 5 0 5 1641
5 5 5 5 5 5 5 5 6 6 6 5 5 5 5 5 5 5 5 5 5 5 6 6 6 5 6 6 5 5
July 0 0 0 5 5 0 0 5 5 5 0 5 5 0 0 5 5 5 5 0 0 5 5 5 5 0 5 5 0 5 1670
6 5 5 5 5 5 5 5 5 6 6 5 5 6 6 6 6 6 5 6 5 5 5 5 5 5 5 5 6 5
August 5 5 0 5 5 0 0 5 5 0 5 5 0 5 5 0 5 0 5 5 0 5 5 0 0 5 5 0 5 0 1690
6 5 5 5 5 5 5 5 6 6 6 5 5 5 5 5 5 5 5 5 5 5 6 6 6 5 4 4 5 5
September 9 0 0 5 5 0 0 5 5 5 0 5 5 0 0 5 5 5 5 0 0 5 5 5 5 0 8 5 0 5 1652
6 5 5 5 5 5 5 6 5 6 6 5 5 6 5 5 5 5 5 5 6 5 5 5 5 5 5 6 5 6
October 5 5 0 5 5 0 0 5 5 0 5 5 0 5 0 0 5 5 5 0 0 5 0 5 5 5 0 0 5 0 1665
5 5 5 5 5 5 5 5 5 5 5 6 6 5 5 5 5 4 4 5 4 4 5 5 4 4 4 5 5 4
November 5 0 0 5 0 5 5 0 0 5 5 0 5 5 0 0 5 8 5 0 8 7 0 0 7 7 7 0 5 5 1544
6 6 5 5 6 6 6 5 6 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 3 4 4 4 4 4
December 0 5 5 0 5 5 0 5 5 0 5 5 0 0 0 5 0 5 5 0 0 0 5 5 8 0 0 5 6 3 1517
Total 19520
Table 12: Production Schedule

| STI College Las Piñas 46

 The tables above shows the target quantity to produce on the For Da Eat
product/meals to be served to its target market it represents the expected to produce over the
span of a day, week, month, and year. Since it is food means it is easy to consume of the
customers, the target quantity to produce per day is 50+ and up, since there will be much
substitution, but the product offered itself is giving the customers convenience and easiness
for the students and other people who are busy.

Utilities and Waste Disposal

UTILITIES PER MONTH IN USEFUL UTILITY

MONTH A YEAR LIFE EXPENSE

Rent 4,000 12 48,000

Water Consumption 500 12 6,000

Electricity
1,000 12 12,000
Consumption

Machine and 100,000 10 years 100,000

Equipment

ACTIVITY RISK CONTROLS

ACTIVITY RISK CONTROL

Water Supply Excessive water use might  Encouraging proper

increase costs for the disposal and water
business and lead to recycling.
wasteful use.  Water usage can be
decreased by
modifying or
improving
machinery and

| STI College Las Piñas 47

 equipment.
Gas Supply The water and air, as well  Ensure that your
as the adjacent staff has received
populations, are at risk due equipment-use
to the greenhouse effect. training.

 Make that all gas-

carrying pipes,
storage spaces, and
vehicles are
properly labelled
and signed.
Landfill Waste If the garbage is not  Minimizing
properly disposed of, pointless machine
it could disturb the use.
pollution cycle and  Set up plans for
result in flooding. disposing of
hazardous trash.
People who live and work
close to landfills are at
risk for health
problems because of
waste emissions.
Table 12: Utilities and Waste Disposal

Unit Production Cost

FIXED COST

UTILITIES COST

Rent ₱ 4,000.00

Water Consumption ₱ 500.00

Electricity Consumption ₱ 1,000.00

TOTAL ₱ 5,500.00

MACHINE AND EQUIPMENT Unit Price Quantity Cost

| STI College Las Piñas 48
 Desktop Computer ₱ 25,995.00 5 ₱ 129,975.00

Printer ₱ 4,000.00 1 ₱ 4,000.00

Aircon ₱ 5,186.00 1 ₱ 5,186.00

Scissors ₱ 65.00 5 ₱ 325.00

Stapler ₱ 35.00 3 ₱ 105.00

Cleaning materials ₱ 1,000.00 1set ₱ 1,000.00

Office Desks ₱ 3,503.00 1set ₱ 3,503.00

Office Chairs ₱ 1,199.00 5 ₱ 5,995.00

Monoblock Chairs ₱ 254.75 4 ₱ 1,019.00

Customer Table ₱ 1,599.75 2 ₱ 3,199.50

TOTAL 42,838 ₱ 154,307.50

POSITION NO. OF LABOR SALARY

General Manager 1 39,951

Treasurer 1 27,200

Operations Manager 1 30,000

Cashier 1 13,236

Crew 1 13,636

TOTAL 124,023

Variable Cost

For Verdura Rice

Unit
Item Quantity Price Total Cost/ Month Cost

Rice 10 (Kilo) 50 500 5.00

Carrots 12 15 180 1.50

Garlic 1 (kilo) 198 198 1.05

Butter 15 45 675 11.25

Hotdog 4 (250g) 70 280 1.14

Green Peas 8 (cans) 15 120 1.33

| STI College Las Piñas 49

 Oyster Sauce 8 (packs) 26 208 1.30

Eggs 55 7 385 3.50

Total 26.07

Fried Noodles
Unit
Item Quantity Price Total Cost/ Month Cost

Egg Noodles 9 (400g) 70 630 3.50

Olive Oil 2 (Liters) 175 350 1.45

Onion 1 (kilo) 195 195 1.30

Garlic 1 (Kilo) 198 198 1.30

9
Sprout (plastics) 25 225 1.00
8
Onion Spring (plastics) 10 80 2.00

Ground Pork 3 (Kilo) 360 1080 4.50

Pork Cubes 60 6 360 1.50

Ground black pepper 1 (kilo) 178 178 1.40

Oyster Sauce 10 (packs) 26 260 5.20

Total 23.15

For Drinks
Unit
Item Quantity Price Total Cost/Month Cost

Water 20 35 700 1.14

Tang Apple Powder 20 21 420 3.50

Tang Orange Powder 20 21 420 3.50

Tang Dalandan Powder 20 21 420 3.50

Tang Lemon Powder 20 21 420 3.50

Tang Pineapple Powder 20 21 420 3.50

Total 18.64

Indirect Materials

| STI College Las Piñas 50

 Item Quantity Price Total Cost/Month

Tissues 30 300 900

Cup for Meal 200 105 (100pcs) 210

Cup for Drinks 200 110 (100pcs) 220

Spork 200 20 (25pcs) 160

Straw 200 35 (100pcs) 70

Juice Jar 4 700 2,800

Kitchen Utensils 1 2000 2000

Frying Pan 2 900 1800

Double Burner 1 4000 4000

Gas 1 900 900

Chairs 2 500 1000

Tables 1 2000 2000

Rice Cooker 1 8,500 8,500

Total Php24,560.00

| STI College Las Piñas 51

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| STI College Las Piñas 52

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| STI College Las Piñas 53