BUSINESS ESSENTIALS

Business Profiling Worksheet

Midterm Assignment

Business Profiling Worksheet

Corporate Name: Mang Inasal

https://upload.wikimedia.org/wikipedia/commons/
thumb/d/d0/Mang_Inasal.svg/1200px-
Mang_Inasal.svg.png
Chief Executive Officer: Edgar 'Injap' Sia II

https://philnews.ph/wp-content/uploads/2012/04/edgar-
sia-ii-1200x675.jpg
Form of Ownership: Sole Proprietorship
Nature of Business: Hybrid Business (Service, Manufacturing, and
Merchandising Business)

Mission:
“To serve great tasting food, bringing the joy of eating to
everyone.”

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment

Vision:
“To be the first choice and leading fast-food chain of
every pinoy nationwide.”

Core Values: 1. Customer Focus - Mang Inasal's first concern

has always been customer satisfaction.
Manginasal adheres to the FSC principle by
offering outstanding food, providing exceptional
service, and keeping the store clean and in good
shape on a daily basis.
2. Excellence - the menu at Mang Inasal is
meticulously crafted to ensure that ingredients
are secured from sources that place equal
emphasis on quality and safety.
3. Respect for the individual — Mang Inasal strives
to provide the "Alagang Pinoy" manner, not only
high-quality food. Mang Inasal Serve consumers
with "puso" - by constantly putting them first in
ways that connect with them.
Brief History: Introduction:

 Discuss a brief Fast-food chain also known as a quick service

background about restaurant. Fast foods chain helps those people who are
the business. hungry and have cravings because it cheap and has a
 When and how it quick service of foods. One of the favorite fast-food
was started? restaurants for those people who eat a lot is Mang
 Where is the Inasal.
location of the
business? Mang Inasal is the Fastest growing BBQ fast food chain

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment
 Who is the founder? in the Philippines, featuring chicken inasal, pig
 How long are they barbeque, and other Filipino favorites. Mang inasal is
operating? come from the illonggo, it means Mr. Barbecue. The
 What they are way of eating and food presentation in Mang Inasal is
known for? different with other fast-food chain.

 Other details Mang Inasal started when founder of Mang Inasal

reached the age of twenty-six. The creator learned the
value of trusting his instincts, taking chances, thinking,
bargaining, and motivating himself and his team. He
also noticed the potential for growth in the Filipino BBQ
fast service restaurant category. Mr. Sia II founded a
corporation with the potential for national development.
With the aid of his family, he embarked on a trip that
would transform his life forever. Mang Inasal was
founded on December 12, 2003, at the Robinson's Mall
Carpark in Iloilo City.

The founder of Mang Inasal is Edgar “Injap” Sia II,

according to a website (Stockbytes), He was born in
1977 in Iloilo City and grew up in Roxas City, Capiz
Province. At the age of 34, Mr. Sia II became the
Philippines' youngest millionaire in 2011.

Mr. Sia II started the fast-food chain Mang Inasal from

the bottom, growing it from a tiny facility in Iloilo City to
338 stores located in the first seven years.

Mang Inasal is recognized for its native style and "nuot

sarap" with "unlimited rice," but they also captured
consumers' hearts with its Pinoy signature and
distinctive marinade produced from local secret

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment
ingredients. Mang Inasal also encourages people to eat
with their hands, which is known as skinamot in Ilonggo.
According to the website (Inquirer.net), Mang Inasal is
one of the top eight greatest fast-food chains in the
Philippines, and the company's owner is also one of the
top eight successful entrepreneurs.

Functional Areas: Functional Areas of Mang Inasal:

 Include the names Human Resources or HR

of different It is responsible for finding, scouting, recruiting, and
departments and training job applicants, as well as administering
subdepartments employee-benefit programs.
 Describe the
functions of the Finance and accounts
department and The field of accounting is responsible with the summary,
their duties and analysis, and reporting of Mang Inasal's financial
responsibilities transactions of Mang Inasal. They also responsible for
investing on corporate social activities to increase
marker leadership and strong company image.

Management/ research and development

it responsible for the development of innovative
products to be sold in the market. They also responsible
for evaluation meetings. They need to increase the sale
or market share. They also need to minimize hanging
projects and company activities.

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment

Marketing
Is responsible for making advertisements on newspaper
or television. Marketing is in charge of selecting a target
demographic, deciding which features or themes to
highlight in advertising, conducting advertising
campaigns, designing products and packaging to make
them more appealing to customers, and deciding on the
conditions of sale, such as price and discounts. They
also need to report which department also need to fixed
to have a better service.

Product and Service Food

Offerings: It is our essential needs for our daily living. In
Philippines, when we are hungry, we need foods, and if
 Describe the we are hungry, we need a lot of rice to satisfy. Mang
offerings of the Inasal serves food such as chicken, barbeque, “bangus
company sisig”, pork sisig, and “inihaw na bangus” that has
 Include varieties “unlimited rice”. They also offer some beverages, Snack
and packages meals, and Desserts.They also have packages for a
 Specify the products family that is good for 3 to 5 persons.
and prices (if any)
Specific Varieties MangInasal (2020):
 Other details of the
products/services

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment

Favorite meals Price

Solo w/Drinks

PM1 Chicken Leg ₱109 ₱120

PM1.5 Chicken Leg (spicy) ₱109 ₱120

PM2 Chicken Breast ₱118 ₱130

PM3 2-pc Pork barbeque ₱109 ₱120

PM4 Sizzling Fish ₱109 ₱120

PM5 Sizzling Pork ₱109 ₱120

PM6 Roasted Fish ₱109 ₱120

Sulit Meals

SM1 1pc Chicken ₱79 ₱87

SM2 1pcs Pork barbeque ₱65 ₱76

MERIENDA/SNACK MEALS

Pansit Bihon/Bijon ₱54 ₱65

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment

Dinuguan at Puto Cake ₱54 ₱65

3 pcs lumpiang togue ₱55

Drinks/Beverages

Sago’t Gulaman ₱32

Soft drinks and iced tea

Regular ₱32

large ₱42

upsize ₱17

DESSERTS

Halo-Halo

small ₱55

regular ₱75

Leche Flan/Creme Caramel ₱31

Delivery Service

Mang Inasal delivery system has been in operation

since 2010, and while they claim to deliver "anywhere in
Metro Manila," there has been feedback about its
proximity. However, that issue was present a few years
ago, implying that they may have made improvements
to their system and delivery methods. As previously

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment
stated, they deliberately selected 32 stores in the city for
this purpose.

Reference:

BDO. (2019, July 05).

Eight Successful Filipino
Entrepreneurs Who
Started Small. Retrieved
from inquirer.net:
https://business.inquirer.ne
t/273445/eight-successful-
filipino-entrepreneurs-who-
started-small

Inasal, M. (n.d.). Menu.

Retrieved from Mang
Inasal:
https://www.manginasal.co
m/menu/

Leonardo E. Icaro Maricris

M. Galisim Maxima A.

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong
 BUSINESS ESSENTIALS
Business Profiling Worksheet
Midterm Assignment
Magsino Maryannn R.
Simplina,. (2013, March).
Mang Inasal Feasibility
Study. Retrieved from
Kupdf:
https://kupdf.net/download/
mang-inasal-feasibility-
study_5999b7abdc0d60b5
4f53a1fa_pdf

Nakila, E. (2013, January

31). Mang Inasal.
Retrieved from Prezi:
https://prezi.com/vxbv3enh
9mu8/mang-inasal/

Mang Inasal. (2016, Jun

22). Retrieved from
https://studymoose.com/m
ang-inasal-essay

Business Profiling Worksheet

Prepared by: Dr. Emmanuel J. Dotong